Silver Jeans offers men the Fitcode fit personalization quiz

March 1, 2018

Silver Jeans is the first apparel company to offer men the Fitcode solution, which is used by labels including JOE’S Jeans, AG, Hudson Jeans, JAG Jeans.

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Fitcode launches men's fit solution—entering $27B global men's denim market—receives additional funding

March 1, 2018

Fitcode has expanded with the launch of a men's fit tool. Previously available for women's denim (including petite and plus), Fitcode's fit solution will now be available for men's denim, in response to industry and consumer demand. The men's experience launched in partnership with Silver Jeans Co.™, an existing Fitcode partner.

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Silver Jeans first to offer men the Fitcode fit personalization quiz

Feb. 28, 2018

Men want personalized fit solutions, too, and Silver Jeans is responding to that demand by bringing the Fitcode online tool to its men’s denim following a successful implementation with women’s jeans that lifted sales by 5 percent to 7 percent.

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Industry experts weigh in on what’s next for denim’s digital evolution

Feb. 14, 2018

Find out how Fitcode, Jeanologia, and MYR are prepping the denim industry for a digital evolution, in this fascinating take on what's next from MAGIC 2018.

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Startup Grind’s fireside chat with Fitcode’s Rian Buckley

Feb. 7, 2018

Startup Grind Seattle’s Mike Grabham sat down to talk entrepreneurship with Fitcode’s Rian Buckley, including finding funding, solving customer problems, asking for help, and surrounding yourself with experts.

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Fashion data company Fitcode to launch fit tool for men

Nov. 28, 2017

Fitcode is getting set to launch a fit tool for men in December—it’s currently in beta—aiming to build on the success they have had so far with the women’s tool. “We know that fit matters to everyone—it’s the top purchase driver for denim shoppers, men and women alike [83 percent of women; 64 percent of men],” said Fitcode Cofounder and CEO Rian Buckley. “And we’re excited to expand our mission to help everyone find their perfect fit.” Learn more at Rivet.

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Fitcode for men

Nov. 27, 2017

While Fitcode has helped more than 110,000 female users find their perfect fits since the company’s founding in 2014, there was an entire segment of the population that was being overlooked—males. According to Fitcode’s survey of male consumers, the 95 percent of male consumers that comprise the $5.2 billion men’s denim market believe fit is more important than style when buying jeans. Read more at 425 Business.

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Fitcode’s new product targets $5.2 billion men’s denim market

Nov. 8, 2017

Fitcode, the apparel tech startup that helps women get into great-fitting jeans and features more than 110,000 users to date, has gained so much momentum with several new clients that it’s finally launching a solution for men in response to client demand.

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Entrepreneur’s corner: Fit finder made easy with Fitcode

Nov. 1, 2017

Too big. Too tight. Just right. One Kirkland-based company, Fitcode, co-founded in 2014 by Rian Buckley has challenged themselves to empower women with data to help in the hunt for their next pair of jeans. In this interview, Buckley shares her thoughts on what it’s like to run her company.

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Hanselminutes podcast featuring Fitcode

Oct. 27, 2017

In this episode of Scott Hanselman’s popular podcast, he and Fitcode’s Rian Buckley discuss the skills she’s developed as a an NCAA athlete, model, and tech CEO.

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Revolutionizing retail with Fitcode’s CEO

Oct. 24, 2017

In this episode of Microsoft’s Women in Business & Technology podcast, Sonia Dara interviews Fitcode’s Rian Buckley. The two discuss problem solving, entrepreneurship and funding, supporting women, being inclusive, and hiring smart, scrappy team players.

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JOE’S Jeans aims to crack Fitcode online via new tech

Oct. 3, 2017

JOE’S Jeans upped its denim game online. The premium denim label has integrated Fitcode into its online shop. Learn more in this conversation with JOE’S president and CEO, Suzy Biszantz and Fitcode cofounder and CEO, Rian Buckley.

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Silver Jeans Co. launches personalized, fit-focused shopping experience with Fitcode

Sept. 25, 2017

An integration with the Fitcode fit tool launched today on The tool allows women to shop personalized style recommendations for their unique body types, while helping the denim brand drive sales and engagement. Consumers are 3 to 4x more likely to purchase using Fitcode.

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Misconceptions of women in tech shared at Create & Cultivate

Sept. 25, 2017

Motivational leaders from Fitcode, the Mine, Go Daddy, and GGV Capital share their top misconceptions of women in tech—and encourage women to pursue their dream careers.

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The best career advice 8 successful women live by

Sept. 15, 2017

MyDomaine rounded up the best advice via Refinery29 from eight women who spoke at Create & Cultivate Seattle, all of whom are thriving in their careers—including Fitcode’s Rian Buckley.

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8 female powerhouses share their best career advice at Create & Cultivate

Sept. 13, 2017

Refinery29 rounded up the most memorable quotes from Create & Cultivate Seattle—from lady bosses like Issa Rae, Mandy Moore, Christina Martinez, and Fitcode’s Rian Buckley.

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JOE’S Jeans, Silver Jeans Co. the latest denim brands to partner with Fitcode

Sept. 6, 2017

Fitcode will help the innovative denim brands drive sales, engagement, and inventory efficiency. The Fitcode fit experience will integrate on and, allowing consumers to take the Fitcode fit quiz and shop personalized style recommendations for their unique body types. The brands’ Fitcode integrations are slated to go live later this month—just in time to help their customers shop with confidence for new fall styles and silhouettes.

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Success Bully podcast: Grind when no one is looking

Aug. 30, 2017

In this episode, Fitcode's Rian Buckley discusses how her training as a D1 athlete and fashion model prepared her to be a CEO. Via Keita: “Both of those experiences taught her to be disciplined, competitive and a wise ruler of her time. She reminds us there is always going to be someone smarter, prettier, stronger and more talented than you. If you can work harder than everyone else, you’ll get the results.  You have to be disciplined and do the work to win.”

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Back to basics: How focusing on fit helps online and in store

Aug. 25, 2017

Retail isn’t dead, says Warby Parker’s Neil Blumenthal. Rather, “mediocre retail experiences are dead.” The shift from a supply-driven to demand-driven marketplace has taken hold. Brands and retailers are struggling to regain their footing, as demonstrated by mediocre revenue numbers and near-daily reports of store closures. Those with the best technology and experiences will win.

In this thought piece for Apparel Magazine, Fitcode CEO and co-founder Rian Buckley details how innovative customer experiences, such as fit-focused technologies, are enabling brands and retailers to survive in this uncertain landscape.

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Success Bully podcast: All I want is the power

Aug. 23, 2017

From Success Bully’s Keita Williams: My phenomenal guest, Rian Buckley, does not mince her words when it comes to what she wants. While scaling her fashion tech startup and weighing investment options, Rian stated with such steady determination, “I wanted the power.” And by power she meant … the power to choose. We talk about what inspired her to create a solution for a clear problem in the e-commerce space and her goal to remain a cash positive company.

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How this founder turned a major problem into 2.4 million in funding

Aug. 11, 2017

The jump. The suck and shimmy. Even if you make it into your jeans, it still sucks to have to suck it in. And ordering denim online? Forget it. Without knowing how a certain brand fits you, their respective cuts and rises, it’s almost impossible to tell exactly how the pair you ordered will look on your body.

Until now. Fitcode is a simple answer to a complicated problem.

Learn more about how our co-founder and CEO started Fitcode, in this exclusive interview with Create & Cultivate.

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Swiping to win on the (very) small screen

June 28, 2017

The mobile layouts and real-time marketing made possible by the iPhone have altered the way merchants reach consumers. Where mobile 1.0 may have focused on layouts and what color backdrop helps move product best, 2.0 is all about personalization, says Fitcode’s Rian Buckley.

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In Seattle, fashion is getting the tech treatment

April 20, 2017

Fitcode founder Rian Buckley wants to put women in jeans that fit—tag size be damned.

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Fitcode, AG partnership will help iconic denim brand drive sales and cut returns

April 5, 2017

A revolutionary new fit-focused shopping experience, enabled by Fitcode, launched today on The integration provides style-conscious women with an easy way to find AG styles best-suited for their unique body types. For the denim brand, integration promises to drive sales and cut returns. Fitcode's results from past integrations demonstrate that consumers are three times more likely to purchase Fitcode-recommended styles.

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Priorities and perspective: love, loss, and startups

March 23, 2017

Hear Rian Buckley discuss the art of the pivot, the power of perspective, and the importance of buoyancy in her talk from 425 Live’s Women to Watch event.

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425 Magazine's Women to Watch for 2017

March 16, 2017

Watch our CEO and co-founder, Rian Buckley, as she joins two of 425 Magazine’s other Women to Watch as they talk about the importance of empowering women on King 5’s New Day NW.

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Former Nordstrom and Deloitte Digital execs join Fitcode's board of directors

March 7, 2017

Loretta Soffe and Achim Bassler bring extensive retail and technical expertise to Fitcode’s advisory team. Their combined expertise in retail and digital will help Fitcode further refine its offering and nurture additional partnerships with retailers and denim brands.

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AG, JAG Jeans Latest to Sign on to Fitcode

Feb. 9, 2017

The two denim firms inked deals with the technology company, which wants customers to find the perfect fit so companies can reduce returns.

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High (Tech) Fashion

Nov. 1, 2016

Marianne Hale explores how three local companies—Fitcode, Bombsheller, and Glamhive—are bringing technology to the trade.

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Fitcode matches your body to the perfect-fitting jeans

Oct. 27, 2016

Kirkland model Rian Buckley tries on jeans for a living. So she knows how hard it is to find the perfect pair of jeans. That's why she created Fitcode, a website that matches you with your dream jeans in 30 seconds.

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Fashion tech startup: Meet Fitcode

Oct. 25, 2016

It’s no secret that the clothing industry’s sizing system is not consistent across brands and companies, which is the reason we appreciate this fashion tech startup’s goal. Recently featured in WWD, Fitcode is using data to focus on the fit for women and not the size. Rian Buckley, CEO and co-founder of Fitcode, told us more about they’ve created.

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Rian Buckley and Fitcode help women find jeans that fit using data and tech

Oct. 12, 2016

“One of our founding principles is that we get women into jeans that flatter by focusing on fit, not size,” says Buckley, co-founder and CEO of Fitcode. With Microsoft tools, Buckley and her team have built a smart algorithm and easy-to-use service that celebrates women of all sizes, helps brands better understand their customers, and makes online shopping productive and even fun.

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Fitcode announces partnership with Hudson Jeans

Oct. 7, 2016

Fashion data company Fitcode has announced a new partnership with premium denim brand Hudson Jeans.

Fitcode, which helps women find their perfect pair of jeans by focusing on fit rather than size, has partnered with the California-based brand to allow visitors to Hudson Jean’s website to take Fitcode’s fit quiz. After finding their exact fit, Hudson Jean customers can then shop curated denim recommendations within their Fitcode without ever leaving the site.

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Hudson Jeans helps customers find the perfect fit

Oct. 6, 2016

Hudson Jeans is partnering with fashion data company Fitcode to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its website.

“Consumers are struggling to find jeans that fit, and retailers are suffering from high return rates,” said Stephanie Chacharon, director of marketing at Fitcode. “We saw that as a huge opportunity.”

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Fitcode takes next steps with Hudson Jeans deal

Oct. 4, 2016

Hudson Jeans' new partnership with Fitcode represents the next phase of growth for the young fashion tech company. The company's integration on the denim brand's site is a first for the fashion technology firm as it looks to grow. 

Fitcode’s technology aims to help make it easier for customers to shop for denim online by taking a simple quiz that can lead them to the right fit, as opposed to a more narrow focus simply on size. In doing so, the company also hopes to be a go-to solution for denim brands looking to reduce the return rate.

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Fitcode partners with denim leader and innovator Hudson Jeans

Oct. 3, 2016

Fitcode partnered with Hudson Jeans to provide the denim leader’s customers with a more personalized shopping experience that helps them find their perfect fit. The two brands are joining forces to offer women of all shapes and sizes with an easy way to find Hudson styles best-suited for their unique body types.

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4 ways technology can help you figure out your actual size

Sept. 1, 2016

Real Simple staffer Brandi Broxson put the latest find-your-fit services to the test. Here's her firsthand account of how they measured up … How it worked: The pair Fitcode recommended suited my curves and didn’t gap at the waist (a usual problem).

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Eastside 30 Under 30: Fitcode’s Rian Buckley

Aug. 31, 2016

We asked our readers one simple question: What professionals under the age of 30 are doing great things on the Eastside? You responded in force—and gave us more names than we could fit in the pages of an entire magazine. So we debated and decided. After culling from the dozens upon dozens of submissions, 425 Business presents to you our 2016 class of 30 Under 30 honorees. Each one is ambitious, goal-oriented, and passionate. We predict great things for the future of the Eastside.

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Know your number and enjoy jeans that always fit

Aug. 31, 2016

While online shopping offers easy access to products all over the country, ascertaining the proper size can be a nightmare, especially when it comes to jeans. The solution? An online shopping haven that focuses not on a numerical size, but on fit ... Fitcode provides users with an individualized shopping experience designed to showcase only the jeans that are likely to flatter your body.

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Fitcode helps you say goodbye to the denim blues

Aug. 17, 2016

Fed up with jeans that don’t fit, don’t look good, don’t … make you sing Neil Diamond at the top of your lungs? Well, model Rian Buckley created the Kirkland-based Fitcode for that very reason. Sounds intriguing, so we wanted to know more.

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Meet the fearless entrepreneur who is leading the denim revolution

June 17, 2016

Rian Buckley, CEO and co-founder of Fitcode, knows a thing or two about jeans. She founded Fitcode, a fashion data company that suggests your perfect jeans by focusing on fit, not size. It was a revelation. We sat down with Buckley to discuss all things career. Meet the fearless entrepreneur who is leading the denim revolution.

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Find the perfect pair of jeans, thanks to a Bellevue start-up

June 9, 2016

Several years ago, Rian Buckley became keenly aware of women’s struggles with jean shopping. When 27-year-old Buckley was 24, she founded Fitcode, a website that helps you find the perfect pair of jeans by asking four simple questions about your body type. No measurements needed.

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You don't have to be supermodel tall to wear these jeans

Oct. 16, 2015

Denim shopping, like searching for the right swimsuit, can be daunting. Once the fit is nailed in the waist, backside and thighs, there's the issue of the inseam — which is often too long for women measuring in at less than supermodel stature.

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Website for buying jeans helps women find best fit

Sept. 28, 2015

Fitcode co-founder and CEO Rian Buckley is also a model who has fashion insider’s experience with jeans. She says there can be a big difference between how they look in pictures and how they really fit.

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Fitcode Closes $1.8 Million Series A Round

Sept. 21, 2015

PERFECT FIT: Seattle-based fashion tech start-up Fitcode has disclosed new funding.

The company’s aim is to help consumers with their denim purchases, while reducing returns for brands by teaching shoppers how to make denim selections based on fit rather than size. Shoppers take a short quiz so they can be paired with a particular fit, of which Fitcode has nine. The company then provides denim suggestions based on that fit.

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Fashion model raises $1.8M for Fitcode to change how women shop for jeans online

Sept. 20, 2015

For women, it’s not always easy to find a perfect pair of jeans online, and now one Kirkland, Wash.-based startup wants to help.

Founded last year, Fitcode just raised a $1.8 million investment round led by Seattle-based firm Harvey Partners. The company is somewhat a virtual fashion advisor, helping women figure out which jeans will fit best with a short algorithm-powered quiz that determines a woman’s body type.

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