Fitcode is getting set to launch a fit tool for men in December—it’s currently in beta—aiming to build on the success they have had so far with the women’s tool. “We know that fit matters to everyone—it’s the top purchase driver for denim shoppers, men and women alike [83 percent of women; 64 percent of men],” said Fitcode Cofounder and CEO Rian Buckley. “And we’re excited to expand our mission to help everyone find their perfect fit.” Learn more at Rivet.
While Fitcode has helped more than 110,000 female users find their perfect fits since the company’s founding in 2014, there was an entire segment of the population that was being overlooked—males. According to Fitcode’s survey of male consumers, the 95 percent of male consumers that comprise the $5.2 billion men’s denim market believe fit is more important than style when buying jeans. Read more at 425 Business.
Fitcode, the apparel tech startup that helps women get into great-fitting jeans and features more than 110,000 users to date, has gained so much momentum with several new clients that it’s finally launching a solution for men in response to client demand.
Too big. Too tight. Just right. One Kirkland-based company, Fitcode, co-founded in 2014 by Rian Buckley has challenged themselves to empower women with data to help in the hunt for their next pair of jeans. In this interview, Buckley shares her thoughts on what it’s like to run her company.
In this episode of Scott Hanselman’s popular podcast, he and Fitcode’s Rian Buckley discuss the skills she’s developed as a an NCAA athlete, model, and tech CEO.
In this episode of Microsoft’s Women in Business & Technology podcast, Sonia Dara interviews Fitcode’s Rian Buckley. The two discuss problem solving, entrepreneurship and funding, supporting women, being inclusive, and hiring smart, scrappy team players.
JOE’S Jeans upped its denim game online. The premium denim label has integrated Fitcode into its online shop. Learn more in this conversation with JOE’S president and CEO, Suzy Biszantz and Fitcode cofounder and CEO, Rian Buckley.
An integration with the Fitcode fit tool launched today on silverjeans.com. The tool allows women to shop personalized style recommendations for their unique body types, while helping the denim brand drive sales and engagement. Consumers are 3 to 4x more likely to purchase using Fitcode.
Motivational leaders from Fitcode, the Mine, Go Daddy, and GGV Capital share their top misconceptions of women in tech—and encourage women to pursue their dream careers.
MyDomaine rounded up the best advice via Refinery29 from eight women who spoke at Create & Cultivate Seattle, all of whom are thriving in their careers—including Fitcode’s Rian Buckley.
Refinery29 rounded up the most memorable quotes from Create & Cultivate Seattle—from lady bosses like Issa Rae, Mandy Moore, Christina Martinez, and Fitcode’s Rian Buckley.
Fitcode will help the innovative denim brands drive sales, engagement, and inventory efficiency. The Fitcode fit experience will integrate on joesjeans.com and silverjeans.com, allowing consumers to take the Fitcode fit quiz and shop personalized style recommendations for their unique body types. The brands’ Fitcode integrations are slated to go live later this month—just in time to help their customers shop with confidence for new fall styles and silhouettes.
In this episode, Fitcode's Rian Buckley discusses how her training as a D1 athlete and fashion model prepared her to be a CEO. Via Keita: “Both of those experiences taught her to be disciplined, competitive and a wise ruler of her time. She reminds us there is always going to be someone smarter, prettier, stronger and more talented than you. If you can work harder than everyone else, you’ll get the results. You have to be disciplined and do the work to win.”
Retail isn’t dead, says Warby Parker’s Neil Blumenthal. Rather, “mediocre retail experiences are dead.” The shift from a supply-driven to demand-driven marketplace has taken hold. Brands and retailers are struggling to regain their footing, as demonstrated by mediocre revenue numbers and near-daily reports of store closures. Those with the best technology and experiences will win.
In this thought piece for Apparel Magazine, Fitcode CEO and co-founder Rian Buckley details how innovative customer experiences, such as fit-focused technologies, are enabling brands and retailers to survive in this uncertain landscape.
From Success Bully’s Keita Williams: My phenomenal guest, Rian Buckley, does not mince her words when it comes to what she wants. While scaling her fashion tech startup and weighing investment options, Rian stated with such steady determination, “I wanted the power.” And by power she meant … the power to choose. We talk about what inspired her to create a solution for a clear problem in the e-commerce space and her goal to remain a cash positive company.
The jump. The suck and shimmy. Even if you make it into your jeans, it still sucks to have to suck it in. And ordering denim online? Forget it. Without knowing how a certain brand fits you, their respective cuts and rises, it’s almost impossible to tell exactly how the pair you ordered will look on your body.
Until now. Fitcode is a simple answer to a complicated problem.
Learn more about how our co-founder and CEO started Fitcode, in this exclusive interview with Create & Cultivate.
The mobile layouts and real-time marketing made possible by the iPhone have altered the way merchants reach consumers. Where mobile 1.0 may have focused on layouts and what color backdrop helps move product best, 2.0 is all about personalization, says Fitcode’s Rian Buckley.
Fitcode founder Rian Buckley wants to put women in jeans that fit—tag size be damned.
A revolutionary new fit-focused shopping experience, enabled by Fitcode, launched today on agjeans.com. The integration provides style-conscious women with an easy way to find AG styles best-suited for their unique body types. For the denim brand, integration promises to drive sales and cut returns. Fitcode's results from past integrations demonstrate that consumers are three times more likely to purchase Fitcode-recommended styles.
Hear Rian Buckley discuss the art of the pivot, the power of perspective, and the importance of buoyancy in her talk from 425 Live’s Women to Watch event.
Watch our CEO and co-founder, Rian Buckley, as she joins two of 425 Magazine’s other Women to Watch as they talk about the importance of empowering women on King 5’s New Day NW.
Loretta Soffe and Achim Bassler bring extensive retail and technical expertise to Fitcode’s advisory team. Their combined expertise in retail and digital will help Fitcode further refine its offering and nurture additional partnerships with retailers and denim brands.
The two denim firms inked deals with the technology company, which wants customers to find the perfect fit so companies can reduce returns.
Marianne Hale explores how three local companies—Fitcode, Bombsheller, and Glamhive—are bringing technology to the trade.
Kirkland model Rian Buckley tries on jeans for a living. So she knows how hard it is to find the perfect pair of jeans. That's why she created Fitcode, a website that matches you with your dream jeans in 30 seconds.
It’s no secret that the clothing industry’s sizing system is not consistent across brands and companies, which is the reason we appreciate this fashion tech startup’s goal. Recently featured in WWD, Fitcode is using data to focus on the fit for women and not the size. Rian Buckley, CEO and co-founder of Fitcode, told us more about they’ve created.
“One of our founding principles is that we get women into jeans that flatter by focusing on fit, not size,” says Buckley, co-founder and CEO of Fitcode. With Microsoft tools, Buckley and her team have built a smart algorithm and easy-to-use service that celebrates women of all sizes, helps brands better understand their customers, and makes online shopping productive and even fun.
Fashion data company Fitcode has announced a new partnership with premium denim brand Hudson Jeans.
Fitcode, which helps women find their perfect pair of jeans by focusing on fit rather than size, has partnered with the California-based brand to allow visitors to Hudson Jean’s website to take Fitcode’s fit quiz. After finding their exact fit, Hudson Jean customers can then shop curated denim recommendations within their Fitcode without ever leaving the site.
Hudson Jeans is partnering with fashion data company Fitcode to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its website.
“Consumers are struggling to find jeans that fit, and retailers are suffering from high return rates,” said Stephanie Chacharon, director of marketing at Fitcode. “We saw that as a huge opportunity.”
Hudson Jeans' new partnership with Fitcode represents the next phase of growth for the young fashion tech company. The company's integration on the denim brand's site is a first for the fashion technology firm as it looks to grow.
Fitcode’s technology aims to help make it easier for customers to shop for denim online by taking a simple quiz that can lead them to the right fit, as opposed to a more narrow focus simply on size. In doing so, the company also hopes to be a go-to solution for denim brands looking to reduce the return rate.
Fitcode partnered with Hudson Jeans to provide the denim leader’s customers with a more personalized shopping experience that helps them find their perfect fit. The two brands are joining forces to offer women of all shapes and sizes with an easy way to find Hudson styles best-suited for their unique body types.
Real Simple staffer Brandi Broxson put the latest find-your-fit services to the test. Here's her firsthand account of how they measured up … How it worked: The pair Fitcode recommended suited my curves and didn’t gap at the waist (a usual problem).
While online shopping offers easy access to products all over the country, ascertaining the proper size can be a nightmare, especially when it comes to jeans. The solution? An online shopping haven that focuses not on a numerical size, but on fit ... Fitcode provides users with an individualized shopping experience designed to showcase only the jeans that are likely to flatter your body.
We asked our readers one simple question: What professionals under the age of 30 are doing great things on the Eastside? You responded in force—and gave us more names than we could fit in the pages of an entire magazine. So we debated and decided. After culling from the dozens upon dozens of submissions, 425 Business presents to you our 2016 class of 30 Under 30 honorees. Each one is ambitious, goal-oriented, and passionate. We predict great things for the future of the Eastside.
Fed up with jeans that don’t fit, don’t look good, don’t … make you sing Neil Diamond at the top of your lungs? Well, model Rian Buckley created the Kirkland-based Fitcode for that very reason. Sounds intriguing, so we wanted to know more.
Rian Buckley, CEO and co-founder of Fitcode, knows a thing or two about jeans. She founded Fitcode, a fashion data company that suggests your perfect jeans by focusing on fit, not size. It was a revelation. We sat down with Buckley to discuss all things career. Meet the fearless entrepreneur who is leading the denim revolution.
Several years ago, Rian Buckley became keenly aware of women’s struggles with jean shopping. When 27-year-old Buckley was 24, she founded Fitcode, a website that helps you find the perfect pair of jeans by asking four simple questions about your body type. No measurements needed.
Denim shopping, like searching for the right swimsuit, can be daunting. Once the fit is nailed in the waist, backside and thighs, there's the issue of the inseam — which is often too long for women measuring in at less than supermodel stature.
Fitcode co-founder and CEO Rian Buckley is also a model who has fashion insider’s experience with jeans. She says there can be a big difference between how they look in pictures and how they really fit.
PERFECT FIT: Seattle-based fashion tech start-up Fitcode has disclosed new funding.
The company’s aim is to help consumers with their denim purchases, while reducing returns for brands by teaching shoppers how to make denim selections based on fit rather than size. Shoppers take a short quiz so they can be paired with a particular fit, of which Fitcode has nine. The company then provides denim suggestions based on that fit.
For women, it’s not always easy to find a perfect pair of jeans online, and now one Kirkland, Wash.-based startup wants to help.
Founded last year, Fitcode just raised a $1.8 million investment round led by Seattle-based firm Harvey Partners. The company is somewhat a virtual fashion advisor, helping women figure out which jeans will fit best with a short algorithm-powered quiz that determines a woman’s body type.