NEW! Find your perfect AG fit: Shop styles in your Fitcode directly on


Fitcode, AG partnership will help iconic denim brand drive sales and cut returns

April 5, 2017

A revolutionary new fit-focused shopping experience, enabled by Fitcode, launched today on The integration provides style-conscious women with an easy way to find AG styles best-suited for their unique body types. For the denim brand, integration promises to drive sales and cut returns. Fitcode's results from past integrations demonstrate that consumers are three times more likely to purchase Fitcode-recommended styles.

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Priorities and perspective: love, loss, and startups

March 23, 2017

Hear Rian Buckley discuss the art of the pivot, the power of perspective, and the importance of buoyancy in her talk from 425 Live’s Women to Watch event.

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425 Magazine's Women to Watch for 2017

March 16, 2017

Watch our CEO and co-founder, Rian Buckley, as she joins two of 425 Magazine’s other Women to Watch as they talk about the importance of empowering women on King 5’s New Day NW.

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Former Nordstrom and Deloitte Digital execs join Fitcode's board of directors

March 7, 2017

Loretta Soffe and Achim Bassler bring extensive retail and technical expertise to Fitcode’s advisory team. Their combined expertise in retail and digital will help Fitcode further refine its offering and nurture additional partnerships with retailers and denim brands.

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AG, JAG Jeans Latest to Sign on to Fitcode

Feb. 9, 2017

The two denim firms inked deals with the technology company, which wants customers to find the perfect fit so companies can reduce returns.

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High (Tech) Fashion

Nov. 1, 2016

Marianne Hale explores how three local companies—Fitcode, Bombsheller, and Glamhive—are bringing technology to the trade.

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Fitcode matches your body to the perfect-fitting jeans

Oct. 27, 2016

Kirkland model Rian Buckley tries on jeans for a living. So she knows how hard it is to find the perfect pair of jeans. That's why she created Fitcode, a website that matches you with your dream jeans in 30 seconds.

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Fashion tech startup: Meet Fitcode

Oct. 25, 2016

It’s no secret that the clothing industry’s sizing system is not consistent across brands and companies, which is the reason we appreciate this fashion tech startup’s goal. Recently featured in WWD, Fitcode is using data to focus on the fit for women and not the size. Rian Buckley, CEO and co-founder of Fitcode, told us more about they’ve created.

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Rian Buckley and Fitcode help women find jeans that fit using data and tech

Oct. 12, 2016

“One of our founding principles is that we get women into jeans that flatter by focusing on fit, not size,” says Buckley, co-founder and CEO of Fitcode. With Microsoft tools, Buckley and her team have built a smart algorithm and easy-to-use service that celebrates women of all sizes, helps brands better understand their customers, and makes online shopping productive and even fun.

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Fitcode announces partnership with Hudson Jeans

Oct. 7, 2016

Fashion data company Fitcode has announced a new partnership with premium denim brand Hudson Jeans.

Fitcode, which helps women find their perfect pair of jeans by focusing on fit rather than size, has partnered with the California-based brand to allow visitors to Hudson Jean’s website to take Fitcode’s fit quiz. After finding their exact fit, Hudson Jean customers can then shop curated denim recommendations within their Fitcode without ever leaving the site.

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Hudson Jeans helps customers find the perfect fit

Oct. 6, 2016

Hudson Jeans is partnering with fashion data company Fitcode to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its website.

“Consumers are struggling to find jeans that fit, and retailers are suffering from high return rates,” said Stephanie Chacharon, director of marketing at Fitcode. “We saw that as a huge opportunity.”

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Fitcode takes next steps with Hudson Jeans deal

Oct. 4, 2016

Hudson Jeans' new partnership with Fitcode represents the next phase of growth for the young fashion tech company. The company's integration on the denim brand's site is a first for the fashion technology firm as it looks to grow. 

Fitcode’s technology aims to help make it easier for customers to shop for denim online by taking a simple quiz that can lead them to the right fit, as opposed to a more narrow focus simply on size. In doing so, the company also hopes to be a go-to solution for denim brands looking to reduce the return rate.

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Fitcode partners with denim leader and innovator Hudson Jeans

Oct. 3, 2016

Fitcode partnered with Hudson Jeans to provide the denim leader’s customers with a more personalized shopping experience that helps them find their perfect fit. The two brands are joining forces to offer women of all shapes and sizes with an easy way to find Hudson styles best-suited for their unique body types.

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4 ways technology can help you figure out your actual size

Sept. 1, 2016

Real Simple staffer Brandi Broxson put the latest find-your-fit services to the test. Here's her firsthand account of how they measured up … How it worked: The pair Fitcode recommended suited my curves and didn’t gap at the waist (a usual problem).

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Eastside 30 Under 30: Fitcode’s Rian Buckley

Aug. 31, 2016

We asked our readers one simple question: What professionals under the age of 30 are doing great things on the Eastside? You responded in force—and gave us more names than we could fit in the pages of an entire magazine. So we debated and decided. After culling from the dozens upon dozens of submissions, 425 Business presents to you our 2016 class of 30 Under 30 honorees. Each one is ambitious, goal-oriented, and passionate. We predict great things for the future of the Eastside.

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Know your number and enjoy jeans that always fit

Aug. 31, 2016

While online shopping offers easy access to products all over the country, ascertaining the proper size can be a nightmare, especially when it comes to jeans. The solution? An online shopping haven that focuses not on a numerical size, but on fit ... Fitcode provides users with an individualized shopping experience designed to showcase only the jeans that are likely to flatter your body.

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Fitcode helps you say goodbye to the denim blues

Aug. 17, 2016

Fed up with jeans that don’t fit, don’t look good, don’t … make you sing Neil Diamond at the top of your lungs? Well, model Rian Buckley created the Kirkland-based Fitcode for that very reason. Sounds intriguing, so we wanted to know more.

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Meet the fearless entrepreneur who is leading the denim revolution

June 17, 2016

Rian Buckley, CEO and co-founder of Fitcode, knows a thing or two about jeans. She founded Fitcode, a fashion data company that suggests your perfect jeans by focusing on fit, not size. It was a revelation. We sat down with Buckley to discuss all things career. Meet the fearless entrepreneur who is leading the denim revolution.

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Find the perfect pair of jeans, thanks to a Bellevue start-up

June 9, 2016

Several years ago, Rian Buckley became keenly aware of women’s struggles with jean shopping. When 27-year-old Buckley was 24, she founded Fitcode, a website that helps you find the perfect pair of jeans by asking four simple questions about your body type. No measurements needed.

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You don't have to be supermodel tall to wear these jeans

Oct. 16, 2015

Denim shopping, like searching for the right swimsuit, can be daunting. Once the fit is nailed in the waist, backside and thighs, there's the issue of the inseam — which is often too long for women measuring in at less than supermodel stature.

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Website for buying jeans helps women find best fit

Sept. 28, 2015

Fitcode co-founder and CEO Rian Buckley is also a model who has fashion insider’s experience with jeans. She says there can be a big difference between how they look in pictures and how they really fit.

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Fitcode Closes $1.8 Million Series A Round

Sept. 21, 2015

PERFECT FIT: Seattle-based fashion tech start-up Fitcode has disclosed new funding.

The company’s aim is to help consumers with their denim purchases, while reducing returns for brands by teaching shoppers how to make denim selections based on fit rather than size. Shoppers take a short quiz so they can be paired with a particular fit, of which Fitcode has nine. The company then provides denim suggestions based on that fit.

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Fashion model raises $1.8M for Fitcode to change how women shop for jeans online

Sept. 20, 2015

For women, it’s not always easy to find a perfect pair of jeans online, and now one Kirkland, Wash.-based startup wants to help.

Founded last year, Fitcode just raised a $1.8 million investment round led by Seattle-based firm Harvey Partners. The company is somewhat a virtual fashion advisor, helping women figure out which jeans will fit best with a short algorithm-powered quiz that determines a woman’s body type.

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