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The two denim firms inked deals with the technology company, which wants customers to find the perfect fit so companies can reduce returns.
Marianne Hale explores how three local companies—Fitcode, Bombsheller, and Glamhive—are bringing technology to the trade.
Kirkland model Rian Buckley tries on jeans for a living. So she knows how hard it is to find the perfect pair of jeans. That's why she created Fitcode, a website that matches you with your dream jeans in 30 seconds.
It’s no secret that the clothing industry’s sizing system is not consistent across brands and companies, which is the reason we appreciate this fashion tech startup’s goal. Recently featured in WWD, Fitcode is using data to focus on the fit for women and not the size. Rian Buckley, CEO and co-founder of Fitcode, told us more about they’ve created.
“One of our founding principles is that we get women into jeans that flatter by focusing on fit, not size,” says Buckley, co-founder and CEO of Fitcode. With Microsoft tools, Buckley and her team have built a smart algorithm and easy-to-use service that celebrates women of all sizes, helps brands better understand their customers, and makes online shopping productive and even fun.
Fashion data company Fitcode has announced a new partnership with premium denim brand Hudson Jeans.
Fitcode, which helps women find their perfect pair of jeans by focusing on fit rather than size, has partnered with the California-based brand to allow visitors to Hudson Jean’s website to take Fitcode’s fit quiz. After finding their exact fit, Hudson Jean customers can then shop curated denim recommendations within their Fitcode without ever leaving the site.
Hudson Jeans is partnering with fashion data company Fitcode to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its website.
“Consumers are struggling to find jeans that fit, and retailers are suffering from high return rates,” said Stephanie Chacharon, director of marketing at Fitcode. “We saw that as a huge opportunity.”
Hudson Jeans' new partnership with Fitcode represents the next phase of growth for the young fashion tech company. The company's integration on the denim brand's site is a first for the fashion technology firm as it looks to grow.
Fitcode’s technology aims to help make it easier for customers to shop for denim online by taking a simple quiz that can lead them to the right fit, as opposed to a more narrow focus simply on size. In doing so, the company also hopes to be a go-to solution for denim brands looking to reduce the return rate.
Fitcode partnered with Hudson Jeans to provide the denim leader’s customers with a more personalized shopping experience that helps them find their perfect fit. The two brands are joining forces to offer women of all shapes and sizes with an easy way to find Hudson styles best-suited for their unique body types.
Real Simple staffer Brandi Broxson put the latest find-your-fit services to the test. Here's her firsthand account of how they measured up … How it worked: The pair Fitcode recommended suited my curves and didn’t gap at the waist (a usual problem).
While online shopping offers easy access to products all over the country, ascertaining the proper size can be a nightmare, especially when it comes to jeans. The solution? An online shopping haven that focuses not on a numerical size, but on fit ... Fitcode provides users with an individualized shopping experience designed to showcase only the jeans that are likely to flatter your body.
We asked our readers one simple question: What professionals under the age of 30 are doing great things on the Eastside? You responded in force—and gave us more names than we could fit in the pages of an entire magazine. So we debated and decided. After culling from the dozens upon dozens of submissions, 425 Business presents to you our 2016 class of 30 Under 30 honorees. Each one is ambitious, goal-oriented, and passionate. We predict great things for the future of the Eastside.
Fed up with jeans that don’t fit, don’t look good, don’t … make you sing Neil Diamond at the top of your lungs? Well, model Rian Buckley created the Kirkland-based Fitcode for that very reason. Sounds intriguing, so we wanted to know more.
Rian Buckley, CEO and co-founder of Fitcode, knows a thing or two about jeans. She founded Fitcode, a fashion data company that suggests your perfect jeans by focusing on fit, not size. It was a revelation. We sat down with Buckley to discuss all things career. Meet the fearless entrepreneur who is leading the denim revolution.
Several years ago, Rian Buckley became keenly aware of women’s struggles with jean shopping. When 27-year-old Buckley was 24, she founded Fitcode, a website that helps you find the perfect pair of jeans by asking four simple questions about your body type. No measurements needed.
Denim shopping, like searching for the right swimsuit, can be daunting. Once the fit is nailed in the waist, backside and thighs, there's the issue of the inseam — which is often too long for women measuring in at less than supermodel stature.
Fitcode co-founder and CEO Rian Buckley is also a model who has fashion insider’s experience with jeans. She says there can be a big difference between how they look in pictures and how they really fit.
PERFECT FIT: Seattle-based fashion tech start-up Fitcode has disclosed new funding.
The company’s aim is to help consumers with their denim purchases, while reducing returns for brands by teaching shoppers how to make denim selections based on fit rather than size. Shoppers take a short quiz so they can be paired with a particular fit, of which Fitcode has nine. The company then provides denim suggestions based on that fit.
For women, it’s not always easy to find a perfect pair of jeans online, and now one Kirkland, Wash.-based startup wants to help.
Founded last year, Fitcode just raised a $1.8 million investment round led by Seattle-based firm Harvey Partners. The company is somewhat a virtual fashion advisor, helping women figure out which jeans will fit best with a short algorithm-powered quiz that determines a woman’s body type.