Hello, denim lover and happy Thursday!
July has come and gone here at the Fitcode headquarters and with it, a lot of exciting happenings in our company. We’re ramping up our denim inventory, getting ready to launch exciting new features, and are ready to push our technology across more browsers than just Chrome!
But enough about all that, the real news is that Seattle has had—what I believe to be—the warmest, most beautiful summer in recent years and we’re all getting our fill of those wonderful rays! We celebrated last week by closing our laptops for a bit, grabbing our favorite jeans from the stock room, and heading out to the docks behind our building to take some pictures. It’s a tough job, but someone’s gotta do it!
Katie (Fitcode designer extraordinaire) and Cari (Fitcode jeanius) each grabbed their favorite two jeans and humored me as I art directed our way around the waterfront (not only are they smart, but patient, too!). Check out how great these two look.
Cari, on the left, is in 7 for all Mankind’s The Skinny in Vintage. She took advantage of the 100% cotton quality of these jeans and sized up for a more relaxed “boyfriend” feel. We love her laid-back style and could see her rocking these same jeans rolled up with a little wedge for date night!
Katie, on the right, went with Kut from the Kloth’s Diana Relaxed Skinny in Grey. She found these perfect skinnies during the Nordstrom Anniversary Sale and loves the soft knit fabric on the inside of these jeans. They may look like your average skinny jean, but they are actually soft enough to curl up and watch a movie in!
We love the zipper details on the Edgmont. The zippers are not functional but their placement flatters hips of all shapes and adds a bit of street style without going full-on motorcycle chic.
The Edgemont also features our favorite fabric from Paige, Transcend! The Transcend fabric is super soft and has a smoothing quality that hugs our curvy girls in all the right places.
Katie is seen here in the NYDJ Leann Boyfriend jean and we love the effortless way they flatter her curves but feel relaxed, too. The slight distressing on the legs and pockets add to the relaxed feel and you could dress this jean down by rolling the cuff and throwing on your favorite sneakers. But who would wear sneakers when you have bright yellow wedges? You’ve got diamonds on the soles of your shoes, Katie.
Big thanks to these two, my favorite models, for humoring me again during this photo shoot! Check back soon to see style updates in your denim boutique and other exciting features coming out this month!