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Off the Cuff

Blogger love: Afternoon Espresso

June 28, 2016
Ashley Pletcher Afternoon Espresso Frame Denim distressed skinny jeans film noir j.crew denim jacket

Ashley Pletcher made lemonade out of lemons.


After getting laid off from her accounting gig, she decided to follow her passion for fashion and start Afternoon Espresso. Her blog is a constant source of inspiration for all things fashion, beauty, and travel.


We were thrilled to help Ashley find her perfect fit.


Ashley’s Fitcode experience

Fitcode: 700

Style: Classic with a feminine vibe

Denim staples: JOE’S and J Brand; skinnies, boyfriend, and distressed jeans

Fitcode pick: Le Color Rip in Film Noir by FRAME Denim


Ashley rocked this look. Her bold purse and strappy sandals really made it pop.

Afternoon Espresso Ashley Pletcher FRAME Denim distressed skinny jeans in film noir

Photos by Samantha May


For more fashion, beauty, and travel inspiration, follow Ashley on Instagram or bookmark her blog. Check out her Denim 101 post to see more of her perfect fit (and get some fit tips!). 

Get your perfect fit

Shop the look: Le Color Rip in Film Noir by FRAME Denim.

Ready to find your perfect-fitting jeans? Take our fit quiz!



Levi’s denim giveaway!

June 24, 2016
Levi's denim giveaway Fitcode

We recently launched Levi’s in the Fitcode denim boutique, and we couldn’t be more excited. To celebrate, we want to get you in a pair of Levi’s.


Here’s how to win:

  1. Head on over to Instagram and follow @MyFitcode.
  2. Tag 2 friends in the comments of our Levi's giveaway post

Best of luck, friends. May the denim odds be ever in your favor.


The fine print

Contest ends at 11:59pm PST on Tuesday, June 28, 2016. Winner will be announced on Wednesday, June 29.


#LiveInLevis

Shop Levi’s styles in the Fitcode denim boutique.

Don’t have a Fitcode yet? Sign up—no measurements needed.



Live in Levi’s

June 18, 2016

Levi's now in the Fitcode denim boutique 

Iconic. Timeless. Legendary.

It’s the brand that started it all. It’s been worn by generations and defined style for decades. It’s as American as apple pie.  

Since we’ve launched the denim boutique, you’ve asked for one brand louder than any other. And today, we’re thrilled to announce that Levi’s is now available in the Fitcode denim boutique.

Levi's jeans and flat lays gabi fresh fitcode

Clockwise from top left: 1 / 2 / 3 / 4

Fitcode style picks

Levi's jeans 715 boot, 501 CT, 711 skinny, 310 shaping super skinny, 710 skinny

Clockwise from top left: 715 Boot / 501 CT / 711 Skinny / 310 Shaping Super Skinny Plus / 710 Skinny

Fit notes

Inseam: Petite and leggy gals, rejoice! Most Levi’s styles come in few length options, including 32, 34, and 36. Average height ladies, opt for your regular length or longer to rock with heels, or pair a shorter length with flats.

Sizing: Levi’s styles run a tad on the small side, and they have a tendency to shrink on the first wash, so when in doubt, size up.

Live in Levi’s

Shop Levi’s styles in the Fitcode denim boutique.

Don’t have a Fitcode yet? Take our quick fit quiz—no measurements needed.




Summer capsule wardrobe

June 15, 2016
updated summer capsule wardrobe

J Brand flares | Kut from the Kloth straight leg | Levi’s destructed jeans | JOE’S white jeans | Grey tee | black tank | white blouse | blue jacket | black heels | Levi’s denim shorts | sneakers 


Summer is right around the corner (woot!), and we’re so ready to update our wardrobe. We’re all about keeping it simple and comfortable—especially on hot summer days.


Our warm-weather capsule wardrobe includes key pieces that will take you through summer and well into fall. These items are also great for transitioning from day to night, so you’ll get more bang for your buck.


From key denim styles and shorts to basic tees and an edgy jacket—these are the must-have items for summer.


Bring on the sunshine, BBQs, and warm nights out!


Fitcode 101 [video]

June 9, 2016


Your perfect fit starts with our quick fit quiz. 

Get the scoop on what to expect with Fitcode—from taking the fit quiz and browsing our denim boutique, to buying that perfect pair of jeans (or two!).

Get started

Take the fit quiz.

Shop denim in your Fitcode.


Plus sizes now available!

June 6, 2016

We exist to help women of all shapes and sizes shop with confidence to find great-fitting denim that makes them look as good as they feel.

In that spirit, we’re excited to announce that plus sizes are now available in the Fitcode denim boutique!

Our denim boutique now has something for everyone … from size 000 to 24 Womens. Shop styles from Kut from the Kloth, NYDJ, and JAG Jeans in sizes 14 to 24 Womens.

Because every woman deserves to look—and feel—amazing.

Fitcode favorites

Fitcode denim boutique plus sizes kut from the kloth NYDJ JAG jeans

Clockwise from top left: Kut from the Kloth Reese Straight Ankle // Kut from the Kloth Chrissy Flare Plus // NYDJ Billie Mini Bootcut // JAG Jeans Nora Narrow

Find your perfect fit

Take the fit quiz. As always, it all starts with the fit quiz. Take our quick quiz—no measurements needed—to get your Fitcode.

Shop plus sizes in your Fitcode. Browse our denim boutique and filter by wash, style, and more to find your perfect fit.

Tell us what you think. Want to see other denim brands featured in our denim boutique? Contact us.


Find your Fitcode

We won’t rest until you find your perfect fit. Take our short quiz to get your Fitcode.

Featured Articles

Faces of Fitcode: Marla Moore

It may still be winter but Marla Moore in these Paige skinnies has us dreaming of spring.

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Denim fit lab with JAG Jeans & Styled Seattle

Seattle area denim lovers, your perfect fit starts here. Join us on Saturday, February 18 at Westfield Southcenter with the ladies from JAG Jeans & Styled Seattle.

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Love your fit with Fitcode & JAG Jeans

We partnered with JAG Jeans to provide denim lovers with an easy way to shop for the perfect pair of jeans—without leaving jagjeans.com.

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Hello, inseam

You asked; we listened. We’ve added inseam to our fit quiz to help you further cut through the noise to find your perfect fit.

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Denim dressed down

Wanna stay home and curl up in your favorite jeans? We got you with these picks from JOE’S Jeans, FRAME Denim, and Citizens of Humanity.

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Baby, it's cold outside

Get inspired for the holidays with this photo essay featuring JAG Jeans and FIT4MOM West Seattle.

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Give—and get—the gift of denim

Make everyone happy this holiday season. With Fitcode you can easily give—and get—the gift of denim.

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#7daysofgiving

Follow @MyFitcode on Instagram to enter to win daily prizes from women-run brands we love!

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Faces of Fitcode: FIT4MOM West Seattle

Gear up for winter—and fitness!—with the ladies of FIT4MOM West Seattle and JAG Jeans.

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Fall outfit inspiration with JAG Jeans

Get inspired for fall and beyond with these denim outfit ideas from our influencers and JAG Jeans.

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Hudson fits—but don’t just take our word for it

Style goals. Get denim outfit inspiration from our Hudson Jeans influencers!

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We're hiring!

We're looking for a partner development manager to lead our sales team. Join us!

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Meet Mirrorgloss

Say hello to the ladies of Mirrorgloss. Talented, stylish … and recent denim converts thanks to Fitcode, JAG Jeans, Levi’s, and NYDJ.

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Girl bosses, unite

By women, for women. We go behind the scenes at JAG Jeans to feature some of the amazing women behind this brand!

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Denim-inspired Halloween costumes

Halloween got you stumped? When it doubt: Denim. Check out our three denim-inspired Halloween costume ideas.

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Hudson Jeans denim giveaway

Enter to win a pair of premium denim from Hudson Jeans, plus two boho-chic necklaces from Brooklyn Grace Jewelry.

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Hudson + Fitcode = HUDSONFITS

We’re thrilled to announce our new partnership with Hudson Jeans. We’re joining forces with this iconic, rock n’ roll denim brand to provide you with an easy way to shop for the perfect pair of Hudson Jeans—without ever leaving hudsonjeans.com.

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Fitcode takes next steps with Hudson Jeans deal, via WWD

The company's integration on the denim brand's site is a first for the fashion technology firm as it looks to grow.

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May all your jeans be flattering

We love working with talented people. So we’re positively giddy over this denim-inspired illustration by our designer, Katie of Greff Design.

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Hello, fall

Fall has arrived. Bring on the sweaters, booties, and denim! Get autumnally inspired with this fall photo essay.

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30 under 30

Our CEO and co-founder, Rian Buckley, was honored in 425 Business magazine’s 2016 class of 30 under 30. We couldn’t be more proud.

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Songs of summer

Get down to our latest Spotify playlist inspired by the songs we’ve been playing all summer long.

Read more

JAG Jeans hits Pike Place Market

We’re partnering with JAG Jeans, another Seattle-based company, to help real women find their perfect fit. In the spirit of our hometown, we took a trip to the market in our perfect JAG fit.  

Read more

In between sizes? We’re making the call

We have Fitcode-tested size recommendations for when a style runs big or small, but what if you’re in between sizes? We have the deets on when to size up or down to get your perfect fit.

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Blogger love: West Coast Aesthetic

Seattle-based design, style, and lifestyle blogger Allison Wagner, of West Coast Aesthetic, found her perfect fit with Fitcode and Blank NYC. 

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Trending: Mom jeans

Mom jeans are back and they’re hotter—yes hotter!—than ever. Get our high-rise denim recs from Citizens of Humanity, Levi’s, Frame Denim, and NYDJ.

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5 must-follow Instagram accounts for denim lovers: Take 2

The second installment of our popular top 5 Instagram account recs for denim-inspired outfits and style tips.

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Nordstrom Anniversary Sale denim recs

Our top denim picks from the Nordstrom Anniversary Sale. Get ‘em while they’re still in stock!

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Blogger love: Allie Wears

LA-based personal style blogger Allie Wears found her perfect fit with Fitcode and Hudson Jeans.

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Fitcode origin story [video]

Our co-founder and CEO, Rian Buckley, on why she started Fitcode.

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Blogger love: Lindsay Marcella

Fashion and lifestyle blogger Lindsay Marcella found her perfect fit with Fitcode and 7 For All Mankind.

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Blogger love: Afternoon Espresso

Ashley Pletcher—aka Afternoon Espresso—found her perfect fit with Fitcode and FRAME Denim.

Read more

Live in Levi’s

We’re thrilled to announce that Levi’s is now available in the Fitcode denim boutique. Shop iconic styles from the denim brand that started it all.

Read more

Plus sizes now available!

Plus size jeans are now available in the Fitcode denim boutique! Shop styles from Kut from the Kloth, NYDJ, and Jag Jeans.

Read more

Tips for finding the perfect-fitting white denim

White denim is white hot this season. Get our tips for finding the perfect-fitting white jeans.

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Find your perfect fit [video]

Hear from our co-founder and CEO about how you can find your perfect fit with Fitcode.

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Flares and frayed hems

If you’re shopping for an affordable and stylish pair of flare jeans, look no further than Blank NYC’s Cosmic Flare.

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The Best in Distressed

Check out a few of our favorite recent distressed denim styles. 

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Trending: Cropped Flares

Cropped flares are the hottest trend of the season. Shop styles in your Fitcode. 

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Fitcode 101: Fit Videos

See denim in action on a real women with your body type—not an airbrushed model—in our Fitcode fit videos.

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