Off the Cuff

Blogger love: Afternoon Espresso

June 28, 2016
Ashley Pletcher Afternoon Espresso Frame Denim distressed skinny jeans film noir j.crew denim jacket

Ashley Pletcher made lemonade out of lemons.


After getting laid off from her accounting gig, she decided to follow her passion for fashion and start Afternoon Espresso. Her blog is a constant source of inspiration for all things fashion, beauty, and travel.


We were thrilled to help Ashley find her perfect fit.


Ashley’s Fitcode experience

Fitcode: 700

Style: Classic with a feminine vibe

Denim staples: JOE’S and J Brand; skinnies, boyfriend, and distressed jeans

Fitcode pick: Le Color Rip in Film Noir by FRAME Denim


Ashley rocked this look. Her bold purse and strappy sandals really made it pop.

Afternoon Espresso Ashley Pletcher FRAME Denim distressed skinny jeans in film noir

Photos by Samantha May


For more fashion, beauty, and travel inspiration, follow Ashley on Instagram or bookmark her blog. Check out her Denim 101 post to see more of her perfect fit (and get some fit tips!). 

Get your perfect fit

Shop the look: Le Color Rip in Film Noir by FRAME Denim.

Ready to find your perfect-fitting jeans? Take our fit quiz!



Levi’s denim giveaway!

June 24, 2016
Levi's denim giveaway Fitcode

We recently launched Levi’s in the Fitcode denim boutique, and we couldn’t be more excited. To celebrate, we want to get you in a pair of Levi’s.


Here’s how to win:

  1. Head on over to Instagram and follow @MyFitcode.
  2. Tag 2 friends in the comments of our Levi's giveaway post

Best of luck, friends. May the denim odds be ever in your favor.


The fine print

Contest ends at 11:59pm PST on Tuesday, June 28, 2016. Winner will be announced on Wednesday, June 29.


#LiveInLevis

Shop Levi’s styles in the Fitcode denim boutique.

Don’t have a Fitcode yet? Sign up—no measurements needed.



Live in Levi’s

June 18, 2016

Levi's now in the Fitcode denim boutique 

Iconic. Timeless. Legendary.

It’s the brand that started it all. It’s been worn by generations and defined style for decades. It’s as American as apple pie.  

Since we’ve launched the denim boutique, you’ve asked for one brand louder than any other. And today, we’re thrilled to announce that Levi’s is now available in the Fitcode denim boutique.

Levi's jeans and flat lays gabi fresh fitcode

Clockwise from top left: 1 / 2 / 3 / 4

Fitcode style picks

Levi's jeans 715 boot, 501 CT, 711 skinny, 310 shaping super skinny, 710 skinny

Clockwise from top left: 715 Boot / 501 CT / 711 Skinny / 310 Shaping Super Skinny Plus / 710 Skinny

Fit notes

Inseam: Petite and leggy gals, rejoice! Most Levi’s styles come in few length options, including 32, 34, and 36. Average height ladies, opt for your regular length or longer to rock with heels, or pair a shorter length with flats.

Sizing: Levi’s styles run a tad on the small side, and they have a tendency to shrink on the first wash, so when in doubt, size up.

Live in Levi’s

Shop Levi’s styles in the Fitcode denim boutique.

Don’t have a Fitcode yet? Take our quick fit quiz—no measurements needed.




Summer capsule wardrobe

June 15, 2016
updated summer capsule wardrobe

J Brand flares | Kut from the Kloth straight leg | Levi’s destructed jeans | JOE’S white jeans | Grey tee | black tank | white blouse | blue jacket | black heels | Levi’s denim shorts | sneakers 


Summer is right around the corner (woot!), and we’re so ready to update our wardrobe. We’re all about keeping it simple and comfortable—especially on hot summer days.


Our warm-weather capsule wardrobe includes key pieces that will take you through summer and well into fall. These items are also great for transitioning from day to night, so you’ll get more bang for your buck.


From key denim styles and shorts to basic tees and an edgy jacket—these are the must-have items for summer.


Bring on the sunshine, BBQs, and warm nights out!


Fitcode 101 [video]

June 9, 2016


Your perfect fit starts with our quick fit quiz. 

Get the scoop on what to expect with Fitcode—from taking the fit quiz and browsing our denim boutique, to buying that perfect pair of jeans (or two!).

Get started

Take the fit quiz.

Shop denim in your Fitcode.


Plus sizes now available!

June 6, 2016

We exist to help women of all shapes and sizes shop with confidence to find great-fitting denim that makes them look as good as they feel.

In that spirit, we’re excited to announce that plus sizes are now available in the Fitcode denim boutique!

Our denim boutique now has something for everyone … from size 000 to 24 Womens. Shop styles from Kut from the Kloth, NYDJ, and JAG Jeans in sizes 14 to 24 Womens.

Because every woman deserves to look—and feel—amazing.

Fitcode favorites

Fitcode denim boutique plus sizes kut from the kloth NYDJ JAG jeans

Clockwise from top left: Kut from the Kloth Reese Straight Ankle // Kut from the Kloth Chrissy Flare Plus // NYDJ Billie Mini Bootcut // JAG Jeans Nora Narrow

Find your perfect fit

Take the fit quiz. As always, it all starts with the fit quiz. Take our quick quiz—no measurements needed—to get your Fitcode.

Shop plus sizes in your Fitcode. Browse our denim boutique and filter by wash, style, and more to find your perfect fit.

Tell us what you think. Want to see other denim brands featured in our denim boutique? Contact us.


Find your Fitcode

We won’t rest until you find your perfect fit. Take our short quiz to get your Fitcode.

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