Together with JAG Jeans, we’re helping real women—with real bodies—find their perfect fit.
We’re two Seattle-based and women-run brands that share a common goal of getting women of all shapes and sizes into the best jeans for their body type.
In the spirit of all things #girlboss, meet [some of] the kick-ass ladies running the show at JAG Jeans.
Role: Senior sales executive
Fitcode denim rec: Sheridan skinny in blue carbon
One double standard she’d love to see erased: “Any idea that there is one homogenous standard of beauty – let’s celebrate and appreciate our differences.”
I love jeans because … “they are anything and everything that you need them to be.” Preach.
Fitcode: Admin assistant & in-house stylist
Fitcode denim rec: Amelia slim ankle
Role models: “I love women that empower other women! Tina Fey, Amy Pohler, Chelsea Handler, Michelle Obama, and Sophia Amoruso, to name a few …”
Style inspiration: Street fashion
Role: Customer service
Fitcode denim rec: Sheridan skinny in blue carbon
Style inspiration: "Whatever makes my soul shine!"
One double standard she’d love to see erased: “Let's get rid of the ideal woman size. Beautiful women are ALL sizes!"
Role: Sales & service coordinator (aka eCommerce maven)
Fitcode denim rec: Nora skinny in after midnight
Personal style: Minimal with a pop of color
Fashion win: Scoring unique thrift store finds to accessorize her JAG jeans. We wholeheartedly approve
Role: Digital & social media coordinator
Job description: “Creating and posting pretty pictures and interacting with JAG lovers”
Fitcode denim rec: Amelia slim ankle in thunder grey
Role models: “Eleanor Roosevelt, Eugenia Tucker-Fitzgerald, and Juliette Gordon Low. I love the ladies that push the limits and get stuff done!”
Style inspiration: “All our amazing fashion bloggers!”
Take the fit quiz to get find your perfect JAG fit.
Then shop JAG styles in your Fitcode.
Get 20% off JAG styles with code JAGFITS at checkout, through 11/4.
Halloween got you stumped? When it doubt: denim.
We’ve got you covered with three denim-inspired Halloween costume ideas.
Popularized by the classic SNL sketch, the mom jean is an easy, yet party-pleasing, last-minute costume idea. Start with high-rise jeans (preferably a light wash) and accessorize liberally with wardrobe staples like white sneakers, turtlenecks or polo shirts (a mock turtleneck really does the job), headbands, and a simple watch or charm bracelet. A PTA badge or bake sale volunteer button really take this outfit across the finish line.
(And seriously, watch the SNL sketch. We die. Every. Time.)
Airbrushed tees are having a moment—so let that retro spring break fashion shine. Pair over-the-top neon with a pair of denim cutoffs for a spring-break-ready look. Bonus points for party beads.
Craving a look that’s at once mysterious, artistic, and Parisian? If you answered Oui to all three, l’artiste is just for you! Slap some paint on a palette—and an old pair of jeans, accessorize with classic Parisian stripes and a high bun and Voila! L’artise c’est magnifique.
Get the look: Add paint splatter to a pair of thrift store jeans (which can double as a therapy session and/or workout) … or just try these Blank NYC skinnies in Reef Blower.
Happy Halloween, ladies. Stay safe, and have fun!
Editor’s note: Big thanks to our lead Jeanius, Cari, for taking one for the team (see also: modeling) these Halloween outfit ideas.
We're partnering with Hudson Jeans to get you in styles that make you look as good as you feel.
And we want to get you in a pair of premium Hudson Jeans, on us! Enter to win ... then find your perfect Hudson fit (details below).
Enter to win
The fine print: No purchase necessary to enter or win. Sweepstakes ends 10/17 at 11:59 pm.
Find your perfect Hudson fit
We focus on fit, not size, to pair you with styles that work for your unique body type. It all starts with our quick fit quiz.
Get started: Find your perfect Hudson fit.
We’re thrilled to announce our new partnership with Hudson Jeans.
We joined forces with this iconic, rock n’ roll denim brand to give you an easy way to shop for your perfect Hudson fit—without ever leaving HudsonJeans.com.
Get started: Visit HudsonJeans.com to take the fit quiz and find your perfect Hudson fit. (And hurry! Get 20% off with code HUDSONFITS20 through 10/19.)
This partnership represents the next evolution in the Fitcode experience … and the future of denim shopping.
Visit HudsonJeans.com to take the Fitcode fit quiz and shop curated denim recommendations within your Fitcode, directly from their site.
Our fit notes provide all the denim details that you’ve come to know and love, such as sizing recommendations and variables that impact fit, like stretch, rise, and inseam length.
Step 1: Find your perfect Hudson fit
Your perfect Hudson fit starts with the fit quiz. (You can also navigate to the fit quiz by way of Hudson’s fit guide, women’s denim landing page, or any product details page for your favorite women’s denim styles.)
Step two: Take the fit quiz
Get your Fitcode by answering 4 quick questions about your body shape—curve, booty, thighs, and size—no measurements needed.
Step 3: Shop your fit
You’ve got your Fitcode—now shop your perfect Hudson fit! Select Shop your fit to browse women’s denim.
Step 4: Browse styles in your Fitcode
Look for the Fitcode badge as you browse women’s denim to see which styles we recommend for you. Select the badge to see fit details for your unique body type.
Step 5: Get denim details
Select the Fitcode badge to view fit notes on variables that impact fit, like stretch, rise, and inseam length, and sizing recommendations.
Visit HudsonJeans.com to take the fit quiz and find your perfect Hudson fit. (And hurry! Get 20% off with code HUDSONFITS20 through 10/19)
Questions or comments? Contact email@example.com.
Follow Fitcode and Hudson Jeans so you don’t miss a beat, including partnership announcements, style inspiration, coupon codes, and denim giveaways!
Found your perfect Hudson fit? Tag #HUDSONFITS to share the love.
This article was originally published in WWD by Kari Hamanaka.
[Fitcode's] integration on the denim brand's site is a first for the fashion technology firm as it looks to grow.
Hudson Jeans’ new partnership with Fitcode represents the next phase of growth for the young fashion tech company.
Fitcode’s technology aims to help make it easier for customers to shop for denim online by taking a simple quiz that can lead them to the right fit, as opposed to a more narrow focus simply on size. In doing so, the company also hopes to be a go-to solution for denim brands looking to reduce the return rate.
Fitcode, since its founding by cofounder and chief executive officer Rian Buckley, has so far operated its own site where shoppers can take the quiz and then find fit suggestions and make purchases there from about a dozen brands, including Frame Denim, Seven For All Mankind, Paige and NYDJ. Hudson Jeans will be the first brand to actually integrate the Fitcode technology and experience directly into the Hudson e-commerce site. The offering is currently only available for women’s jeans.
The deal with Hudson is an important step for Fitcode, which about a year ago announced the close of its $1.8 million series A round of financing, led by Seattle investment firm Harvey Partners.
“This is exactly where we want to be,” said director of marketing Stephanie Chacharon. “We see this as the first step in the next evolution of Fitcode. We want to be an additive tool in [brands’] existing consumer path.”
Men’s is something the company will eventually tackle “once we conquer the women’s market,” Buckley said. “We want to stay focused on what we’re set out to do.”
The company now counts about 10 full-time employees and began generating revenue in July. In the next few months, it will look to raise a series B, according to Buckley. She’s forecasting a profit for Fitcode within the next year, with a lot of that dependent on how quickly partnerships with more denim brands and retailers could come online. It’s the latter that will also prove an integral part of the business as it scales and looks to bring the Fitcode experience to stores.
“As we’re seeing these partnerships and integrations, the future is bringing this experience eventually into stores so we can make that shopping easier online and in store,” Buckley said.
The company is currently in talks with Nordstrom about possibly testing the technology, but the focus over the next six months remains on refining Fitcode and also identifying problems customers have in store so that Fitcode can be tailored around that.
Retailers appear to be receptive, Buckley said.
“It’s been a really interesting process,” she added. “The product that we’re offering seems like such a no-brainer to [retailers] when we talk to them about it and why we’re doing it.”