NEW! Find your perfect JAG fit: Shop styles in your Fitcode directly on jagjeans.com. Get 30% off with code JAGFITS30

Off the Cuff

Faces of Fitcode: Marla Moore

Feb. 21, 2017
Marla Moore

This is usually the time of year when we anxiously wait for warmer temps and a little sunshine. While it may still be chilly out, this photoshoot we did with the lovely Marla Moore (@MarlaMakesStuff) has us dreaming of spring.

The way she styled these light wash Paige jeans is perfection. Get to know more about Marla—a super stylish, creative, and career-driven girlboss.

Marla Moore ice cream paige denim

Meet Marla

Style inspiration/personal style: I've been told that my style is "comfy chic." I like to have a certain edge to my clothes, but never at the expense of comfort. Even though I'd like to look good, it's far more important for me to feel good—which results in a lot of knit sweaters and sturdy, slightly loose-fitting jeans. I'm also all about grey (fitting for Seattle, right?). All grey everything!


I love jeans because ... they work for me in basically any situation. They're the ultimate go-to, especially when they're a quality pair that fits perfectly.


Occupation: Art Director at Amazon in the Consumer Engagement Design Group


Professional ambitions: I want to do great work with amazing people. I feel that I've been really fortunate with the opportunities I've had to work with stellar individuals across both agency and in-house design; ultimately culminating in my current employment in the Engagement Design Group at Amazon. I work with some of the best and most creative people I've ever known—and that makes going to work exciting each and every day.


Work/office style: All the dogs. Seriously, one of my favorite things about working in Amazon is that I can always count on a friendly dog being in the office. There are currently 5 dogs in my team's space alone!


Work philosophy: Speak softly, kill 'em with kindness, and hustle.


Professional accomplishment(s) you’re most proud of: Illustrating and publishing my own adult coloring books is pretty high up there. I set a goal of drawing a letter a day to complete a themed alphabet—each in a single sitting—and pretty soon I'd completed and published two books. Crazy.


Hobbies: Lettering—every single day. I love illustration and letter forms, so it's a natural fit. I started lettering on Starbucks cups when I first moved to Seattle in 2012, and it took off from there. Now it's a full-blown passion, fueled primarily by my daily Instagram endeavors (@MarlaMakesStuff).


Bucket list: New Zealand, Cinque Terra, the Dingle Coast. My bucket list is pretty much comprised of destinations. I was lucky enough to travel extensively in Europe during the time I lived in Germany; but when it comes to travel, it's never enough. I've got the bug, bad.


Favorite quotes: "To feel the joy of life... To separate oneself from the burden, the angst, the anguish that we all encounter every day. To say I am alive, I am wonderful, I am. I am. That is something to aspire to."—The Art of Racing in the Rain


Life accomplishment(s) you’re most proud of: Moving to Seattle to start a new life, without knowing anyone or ever having visited the city. I came out here for a job and decided to stick around, and it's been the best decision I've ever made.


Marla Moore

Find your perfect fit

Don't have a Fitcode yet? Take our fit quiz to get started; then browse styles in your Fitcode.



Denim fit lab with JAG Jeans & Styled Seattle

Feb. 13, 2017

Seattle area denim lovers, your perfect fit starts here.

Join us at our Denim Fit Lab to build a stylish outfit around a great-fitting pair of JAG Jeans—and get 20% off!

denim fit lab invite


My Style Suite is located on Level 1 in Westfield Southcenter between Nordstrom and Macy’s, next to Aveda.


Denim fit lab preview party

We kicked things off last week with fit lab preview party, and we had a BLAST helping these ladies find their perfect fit. 


fit lab private preview 1


fit lab private preview 2


fit lab private preview 3


fit lab private preview 4


Love your fit with Fitcode & JAG Jeans

Feb. 9, 2017
love your jag fit

We want you to love your fit. Now, it’s even easier to find your perfect fit with Fitcode and JAG Jeans—without ever leaving jagjeans.com.


We’re partnered with JAG Jeans to help real women—with real bodies—find their perfect fit.


By women and for women, we share a common goal of getting women of all shapes and sizes into the best jeans for their body type.


Visit jagjeans.com to take our quick fit quiz and quickly and easily find JAG styles best suited for your unique body type.


And don't miss out! Use code JAGFITS30 for 30% off your perfect JAG fit. 


How it works

Step 1: Find your perfect JAG fit

Your perfect fit starts with the fit quiz. (You can also navigate to the fit quiz by way of JAG’s fit guide, women’s denim landing page, or any product details page for your favorite styles.)


Step two: Take the fit quiz

Get your Fitcode by answering a few quick questions about your body shape—no measurements needed.


Step 3: Shop your fit

You’ve got your Fitcode—now shop your perfect JAG fit! Select Shop your fit to browse women’s denim.


Step 4: Browse styles in your Fitcode

Look for the Fitcode badge as you browse to see which styles we recommend for you. Select the badge to see fit details for your unique body type.


Step 5: Get denim details

Select the Fitcode badge to view fit notes on variables that impact fit, like stretch, rise, and inseam length, and sizing recommendations.  


jag fit quiz intro modal


Try it in person

Seattle-area denim lovers, we’re co-hosting a complimentary denim fit lab with JAG Jeans and Styled Seattle. Join us on Saturday, February 18 from noon to 5pm at Westfield Southcenter to find your perfect JAG fit—and then complete the outfit with the stylist team from Styled Seattle!


denim fit lab invite


Learn more.


Get started

Visit jagjeans.com to take the fit quiz and find your perfect JAG fit.


Questions or comments? Contact support@fitcode.com.


Get social with Fitcode & JAG Jeans

Follow Fitcode and JAG Jeans so you don’t miss a beat, including partnership announcements, style inspiration, coupon codes, and denim giveaways!


Instagram @MyFitcode // Facebook @MyFitcode // Twitter @MyFitcode

Instagram @JagJeansUSA // Facebook @JagJeansUSA // Twitter @JagJeansUSA


Found your perfect JAG fit? Tag #jagfits to share the love.



Hello, inseam

Jan. 30, 2017
fit quiz leg inseam question

The number one thing that we hear from you, our lovely users, is that you also need help selecting jeans that will work for your leg length. We got you.

We’ve updated our fit quiz to include a question on legs. Your answer will help us further curate your denim recommendations for styles that work best for your unique body type—and height! And don’t worry: You still won’t have to provide specific measurements.

inseam rian and ipei in citizens and ag jeans


Now, when you complete the quiz your denim boutique results will also filter by inseam.

denim boutique with inseam filter short



Pro tip: Shortys and leggy ladies, your boutique results will now be filtered by “short” or “tall” inseam, respectively. If you’d like to see regular length styles as well, just select the Inseam filter dropdown and select “regular.”

denim boutique with inseam filter short and regular


Find your perfect fit

Take the fit quiz. As always, it starts with the fit quiz.

Tell us what you think. How do you like the new inseam filter? Contact us.


inseam rian and ipei in citizens and ag jeans device shot



Denim dressed down

Jan. 24, 2017
denim shots black distressed jeans in bed and boyfriend jeans sideview

One of the reasons we love denim so much is how easily it can be dressed up—and down.


For those days when you just want to stay home and curl up in your favorite jeans, we got you covered.


Ariana is wearing black distressed denim by JOE’S Jeans (try this similar pair by FRAME Denim, a Fitcode favorite!) and the Liya High Rise Classic Fit by Citizens of Humanity (or try this similar style: the Corey Slouchy Slim by Citizens).


denim shots black distressed jeans and boyfriend jeans sideview


casual denim shots in black distressed jeans and faded boyfriend jeans


Find your perfect fit

Don't have a Fitcode yet? Take our fit quiz to get started; then browse styles in your Fitcode. 


Rainbow effect

Jan. 13, 2017

Because the only thing better than rainbows are denim rainbows. 

denim rainbow 1

denim rainbow full

denim rainbow 3

denim rainbow 4


Reminder

Jan. 10, 2017

This.  

i am enough letterfolk co sign


Baby, it's cold outside

Dec. 19, 2016
JAG holiday lights

Get inspired for the holidays with this photo essay featuring JAG Jeans and FIT4MOM West Seattle.


(ICYMI, we did a previous feature on these strong, sexy mamas last month.)

jag wreaths

Meghan is wearing JAG Marla Legging. Carina is wearing JAG Nora Skinny in After Midnight

jag holiday lights wreaths

jag emily believe

Emily is wearing JAG Sheridan Skinny in Blue Carbon


Find your perfect fit 

Take our quick fit quiz to get started—no measurements needed. Cheers, denim lovers.


Give—and get—the gift of denim

Dec. 14, 2016

hudson jeans red ribbon and gift wrap tag

Make everyone happy this holiday season. With Fitcode you can easily give—and get—the gift of denim. Here’s how in three easy steps …


Step 1: Treat yo self. The holidays are all about giving, but sometimes you get lost in the shuffle. So, for once, put yourself first. Take our fit quiz, and find yourself a pair (or two!) of stylish, great-fitting jeans that will take you from family gathering to holiday cocktail party.

Right now, we’re loving these stunning styles (L to R): Hudson Nico Mid-Rise Super Skinny in Noir Coated, 7 For All Mankind Tailorless Bootcut in New York Dark, Hudson Barbara High Waist Super Skinny Ankle in Night Vision 2, and Paige Verdugo in Joannie Destructed.

hudson nico 74AM bootcut hudson barbara paige verdugo



Step 2: Get gifty. Your mom hates shopping; your sister doesn’t have time to set foot in a dressing room; your BFF hasn’t bought new jeans since a Bush was president—problem solved.

Ask them to take the fit quiz (or take it for them), then take advantage of holiday denim sales and shop styles in their Fitcode. Voila! Holiday shopping, complete.


Step 3: Toast yourself. Well done. Kick back in those stylish new jeans and raise a glass. Then bring on the holidays.



#7daysofgiving

Dec. 12, 2016
holiday ornaments #7 days of giving

We’re kicking off #7daysofgiving with daily giveaways from women-run brands we love, like Coco Cooper Denim, JAG Jeans, Perfect Salt Studio, and Brooklyn Grace Jewelry! 

Follow us on Instagram to win big: @myfitcode.


Faces of Fitcode: FIT4MOM West Seattle

Nov. 30, 2016
fit4mom megan bench jag jeans

Confession: We hate the “mom jeans” label. The fit, fabulous mamas of FIT4MOM West Seattle are proof that moms are sexy, too.

Meet some of the lovely ladies at Fit4Mom, modeling their perfect JAG fits!


“Wow! That was so easy and spot on! Where have you guys been my whole jean-buying life?” - Emily


jag jeans fit 4 mom hello floor mat

Hello, Emily

Occupation: Owner of FIT4MOM West Seattle 

Fitcode: 710

Fitcode denim recs: JAG Sheridan Skinny in Blue Carbon and JAG Malia Slim in Black Void

Style: Classic with a trendy twist mixed with a little rock n’ roll

Role model: My sister! She’s a Division 1 college basketball coach—a dream she's had since we were little girls. I am in awe of her commitment to her career and her family, she is truly living her dream and balances it all beautifully!  

Life accomplishment you’re most proud of: I've found myself right where I belong, building a beautiful community of women who support each other in health and fitness and life through motherhood #themotherhoodisreal!


jag jeans malia slim emily sunglasses

Meet Meghan

Occupation: Stroller Strides & Fit4Baby Manager; Stroller Strides, Fit4Baby and Body Back Instructor

Fitcode: 350

Personal style: Boho, trendy and active!

I love jeans because … they go with everything

Role model: Ellen!

Favorite workout: Hills and sprints because they push me to the limit

Life accomplishments you’re most proud of: My family, running half marathons


fit4mom jag jeans bench

Hi, Carina

Occupation: Body back instructor

Fitcode: 710

Fitcode denim rec: JAG Nora Skinny in After Midnight

Impression of Fitcode: SO simple and accurate!

Personal style: Comfortable with a combo of classic & funky

Role models: Maya Angelou and Michelle Obama—women who defied people's expectations, were true to themselves, and empowered other women along the way

Beauty/societal double standard you’d like to see done away with: The pressure our society puts on young girls to fit into a small and pretty box in order to be beautiful


jag jeans fit4mom park stairs bench


Find your perfect fit 

Take our quick fit quiz to get started—no measurements needed. 



Fall outfit inspiration with JAG Jeans

Nov. 22, 2016
jag jeans

We love JAG Jeans, and so do our amazing, stylish influencers. Get inspired for fall, JAG style, with these denim outfit ideas.


Pretty in pink with All the Cute

all the cute jag jeans grant slim

We love how Amber of All the Cute accessorized her these Grant Slim jeans.

“They have instantly become one of my comfiest pairs of denims.”


Distressed, not stressed, with Sisters Marie

sisters marie jag jeans sheridan skinny distressed

Kaitlyn of Sisters Marie has her weekend uniform down with these Sheridan skinnies from JAG Jeans.

“My collection of distressed jeans continues to grow and this pair from JAG Jeans is currently topping the list.”


It’s all in the details with Knotted Chain

knotted chain jag jeans portia black

Kim of Knotted Chain added the perfect details to these Portia Straight jeans in black.

“They take all of the guessing out of shopping online for jeans, which I think is one of the hardest pieces to buy online.”


Casual chic with Yummo Mummo

yummo mummo stylist jag jeans nora skinny

Melissa, the stylist behind Yummo Mummo, shows us how to dress down—and up!—with denim. We’re loving these fall-weather looks featuring the Nora Skinny in Anchor Blue and Malia Slim in Black Void from JAG Jeans.

“I get a tad anxious when it comes to buying skinny or slim leg jeans. You’ll see I have glorious curves, so finding the perfect fit is paramount, so I felt much more trusting when using Fitcode.”


Fall-ing for denim with Sisters Marie

sisters marie jag jeans amelia pull on

The pull-on waistband has never looked so good. Lisa of Sisters Marie pays tribute to all things denim in this fall post featuring JAG’s Amelia Slim Ankle jean. And we want those booties.

“With no button and zipper, the denim lays flat at your waist leaving it perfect for wearing your favorite tops without that pesky budge the button can add. I know I will be wearing this pair tons with my tunic and slimmer fitting tops!”


Out to the ball game with the Demure Muse

demure muse jag jeans nora skinny

Katrina of the Demure Muse is comfy AND chic in the Nora Skinny jeans, whether she’s cheering for her hometown team or traveling for work.

“Using my personal Fitcode, I shopped the denim boutique for the perfect pair of JAG jeans.”


Get shorty with Wardrobe Oxygen 

wardrobe oxygen in three jag styles portia amelia nora

As a stylist and personal shopper, Alison of Wardrobe Oxygen has plenty of experience helping women find their personal style. So we were happy to return the favor and help Alison find her perfect fit—times three!—with a few petite styles from JAG Jeans: Nora Skinny in Thunder Grey, Portia Straight in Dark Indigo, and Amelia Slim Ankle in After Midnight.


Find your perfect JAG fit

First, take our fit quiz—then browse your favorite JAG styles in your Fitcode.


Hudson fits—but don’t just take our word for it

Nov. 18, 2016
hudson featured

ICYMI, we launched the Fitcode experience on hudsonjeans.com earlier this fall. To celebrate, we partnered with some of our favorite influencers to get them in their perfect Hudson fit.

Enjoy this shot of denim outfit inspo, a la Blush and Camo, Alicia Tenise, It’s Julien, Just a Tina Bit, Modern Mosaic, Pop of Style, and Living Lesh!


Fall flares with Blush & Camo

Blush and Camo Hudson Jeans Mia flare fall horizontal

Julianna of Blush & Camo was fall perfection in these Mia Midrise Flares.

“I have never bought denim online before because there are just too many factors into purchasing a pair. When I went through the Fitcode experience I was blown away by how easy this system was to use and my Hudson Jeans ... fit perfectly!”


Skinnies plus animal print accents with Alicia Tenise

alicia tenise hudson jeans nico skinny grey

Alicia Tenise is serious outfit goals in these semi-distressed grey Nico Midrise Skinnies. Swoon.

“These fit like a dream, and it was an awesome experience to get the perfect fit without even having to try the jeans on in a store!”


It’s black and white with Queen Horsfall

Queen Horsfall Hudson Jeans nico skinny black

If we weren’t jealous enough that Queen Horsfall is in Hawaii, we’re living vicariously through her chic black and white ensemble built around these Nico Midrise Super Skinnies in Black. Yes, Queen. 


A lesson in classics with It’s Julien

it's julien hudson jeans nico

Nothing says classic chic like blue jeans, a navy sweater, and simple flats paired with a few choice accessories. It’s Julien nailed this look in her Nico Midrise Skinnies in a classic Glider wash.

‘One thing I really, REALLY love about this quiz is the language. SO OFTEN we get down on ourselves for being curvy or not being curvy enough … but they have images titled “Ooh la la” and “Girly girl” to describe body types. Which is something I can’t help but want to support.’


Dreamy fall romance with Just a Tina Bit

Just a Tina Bit Hudson Jeans krista skinny jeans

Just a Tina Bit paired her skinny jeans with a romantic peplum top and peep-toe TOMS booties in this effortless ensemble.

“My experience with Fitcode has been successful so far and that’s how I found these glove-fitting Hudson Krista skinny jeans!”


High-waisted perfection with Modern Mosaic

Modern Mosaic Hudson Jeans Barbara high waist super skinny

Can we talk about how much we love high-waisted denim? A Fitcode 700, McKenna of Modern Mosaic looks like these Barbara High Waist Super Skinnies were made for her.

“The denim's dark color pairs perfectly with my fall neutrals and the fabric provides just enough stretch to flatter my behind.” 


Crop skinnies and a pop of color with Pop of Style

Pop of Style Hudson Jeans krista crop

Pop of Style's Missy isn’t afraid of a little color, and this vibrant backdrop pairs perfectly with her great-fitting Krista Crop Super Skinny.

“These Hudson Jeans are now my favorite. I can’t get over how high-quality they are, how soft they feel, and how nice they fit my curves. I think I’m in love!”


Faux fur and fall knee-highs with Living Lesh

living lesh hudson jeans collin skinny fur vest

Confession: We love faux fur. And Iesha of Living Lesh is doing faux fur right in this fall outfit built around these Collin Midrise Skinny jeans.  

“How else can I say this? You need to head to Hudson Jeans and get your perfect fit of jeans through Fitcode.It is absolutely a must!”


Find your perfect Hudson fit

Take our fit quiz on hudsonjeans.com—then shop your favorite styles in your Fitcode.


We're hiring!

Nov. 17, 2016
stack of denim

We're hiring! 

Fitcode is looking for a partner development manager to lead our sales efforts. Interested applicants, please submit your resume to jobs@fitcode.com

Partner Development Manager

Kirkland, WA

Fitcode is a fashion-data company that helps women find jeans that fit and helps brand and retail partners convert browsers into confident buyers, increase sales and decrease returns.

Fitcode is a fun, fast-paced and agile woman led company of 10 that prides itself on its supportive but independent working environment, its scrappiness and its commitment to data and product integrity.

We are growing our small fashion-data team and need a Partner Development Manager to engage with current and prospective partners that use our Fitcode platform to increase their customer’s confidence, sell more and return less. Do you want to help Partners develop solutions for their E-commerce business? Are you the kind of person that gets excited about what great technology can do to optimize business? Are you the person that everyone loves to talk to and can convince your friends to come along for the ride? Relationship Builder, Influencer, Solution Provider, Business Leader are monikers that could be attached to you.

The Partner Development Manager is responsible for recruiting, enabling and activating partners who want to increase conversions and consumer confidence on their e-commerce website. The goal? To recruit and activate a diverse portfolio of partners by engaging in business value proposition discussions with leaders across the fashion and retail landscape.

Your day to day:

  • Orchestrate the development and evolution of Fitcode’s partner strategy
  • Strategically pursue business development opportunities
  • Accurately report on activities – status, opportunity planning, pipeline management
  • Manage and analyze all areas associated with sales activities and processes (e.g., Account Plans, Salesforce.com, target market planning) to ensure primary goals are achieved and appropriate attention is dedicated to prospecting and calling on client
  • Execute GTMs with partners
  • Gain and maintain up to date knowledge of the industry and our competitors
  • Develop and deliver effective presentations to partners
  • Effectively communicate how Fitcode products work and how they will benefit our partners and their consumers
  • Work with Fitcode internal teams to build on learnings from the field for product enhancements
  • Business travel: 50% 

A little bit about you:

  • Understanding of sales, e-commerce and vendor relations
  • Knowledge of the retail industry highly desirable
  • Excellent C-level communication and presentation skills
  • Clear technical aptitude or proven experience
  • A passion for technology and how it can assist businesses to achieve their goals.

Cultivate your sales career with Fitcode and apply today.

Submit your resume to:  Jobs@fitcode.com




Meet Mirrorgloss

Nov. 16, 2016
mirrorgloss featured jag jeans nydj del brown najamoniq

Nothing says girl boss like a dual front woman rock band. Meet Mirrorgloss, an 80’s inspired electro dance pop trio fronted by Del Brown and Najamoniq Todd.

Del’s edgy vocals compliment her BFF’s Naja’s soulful stylistics, backed by guitarist Danny Kenny. The Tacoma trio keeps you guessing with their energetic mix of dance tunes and ballads, inspired by the likes of Jeff Buckley and the Gossip.

In addition to incredible musical talent, these ladies have serious style. Yet they were seriously skeptical about our favorite style staple: denim.  

“We don’t wear jeans,” said Del.

Challenge accepted.

mirrorgloss photo

Hello, Del

  • Fitcode: 710
  • Personal style: Edgy, trendy, whimsical
  • Favorite denim brands: JAG Jeans, Levi’s, Kut from the Kloth, and NYDJ
  • Style tip: A dark matte lip and large hoop earrings make me feel cute no matter what denim I'm rocking
  • Hobbies: Anything that involves creating on some level
  • Professional ambitions: Get my own food truck

“Confidence boosting, liberating, and curve enhancing”

mirrorgloss featured jag jeans nydj del brown najamoniq

Our Jeanius team selected styles from JAG Jeans, NYDJ, and Levi’s for Del and Naja. The results? Denim perfection.

Del’s recap of the Fitcode experience: “confidence boosting, liberating, and curve enhancing.” We’ll take it.

“It has changed my life,” Del adds. “I'm a plus size woman who has avoided jeans for most my adult life, Fitcode has made it possible for me to find jeans that both fit and that are flattering.”

Get more Mirrorgloss

To keep up with this up-and-coming band—including show info—follow Mirrorgloss on Facebook, Twitter, and Instagram.

Mirrorgloss starter pack: Try Impasse. It’s about the impending doom of heartbreak, says Del, and the video was so fun to make.

Find your perfect fit

Take our fit quiz, then browse styles in your Fitcode in our denim boutique.



Girl bosses, unite

Oct. 27, 2016
jag jeans girl boss plaid amelia

Together with JAG Jeans, we’re helping real women—with real bodies—find their perfect fit.

We’re two Seattle-based and women-run brands that share a common goal of getting women of all shapes and sizes into the best jeans for their body type.

In the spirit of all things #girlboss, meet [some of] the kick-ass ladies running the show at JAG Jeans.


Meet the JAG team

jag jeans keely sheridan skinny and red sandals

Name: Keely

Role: Senior sales executive

Fitcode denim rec: Sheridan skinny in blue carbon

One double standard she’d love to see erased: “Any idea that there is one homogenous standard of beauty – let’s celebrate and appreciate our differences.”

I love jeans because … “they are anything and everything that you need them to be.” Preach. 


jag jeans jacqui amelia slim ankle pineapple shirt

Name: Jacqui

Fitcode: Admin assistant & in-house stylist

Fitcode denim rec: Amelia slim ankle

Role models: “I love women that empower other women! Tina Fey, Amy Pohler, Chelsea Handler, Michelle Obama, and Sophia Amoruso, to name a few …”

Style inspiration: Street fashion 


jag jeans alice sheridan skinny distressed plaid black booties

Name: Alice

Role: Customer service 

Fitcode denim rec: Sheridan skinny in blue carbon

Style inspiration: "Whatever makes my soul shine!"

One double standard she’d love to see erased: “Let's get rid of the ideal woman size. Beautiful women are ALL sizes!"


jag jeans ellise nora skinny after midnight bw

Name: Ellise

Role: Sales & service coordinator (aka eCommerce maven)

Fitcode denim rec: Nora skinny in after midnight

Personal style: Minimal with a pop of color

Fashion win: Scoring unique thrift store finds to accessorize her JAG jeans. We wholeheartedly approve 


jag jeans victoria swan

Name: Victoria  

Role: Digital & social media coordinator

Job description: “Creating and posting pretty pictures and interacting with JAG lovers”

Fitcode denim rec: Amelia slim ankle in thunder grey

Role models: “Eleanor Roosevelt, Eugenia Tucker-Fitzgerald, and Juliette Gordon Low. I love the ladies that push the limits and get stuff done!”  

Style inspiration: “All our amazing fashion bloggers!”


Find your perfect JAG fit

Take the fit quiz to get find your perfect JAG fit.

Then shop JAG styles in your Fitcode.


Get 20% off JAG styles with code JAGFITS at checkout, through 11/4. 


Denim-inspired Halloween costumes

Oct. 18, 2016
hudson halloween skull image

Halloween got you stumped? When it doubt: denim.

We’ve got you covered with three denim-inspired Halloween costume ideas.


Denim inspo no. 1: Mom jeans

mom jeans

Popularized by the classic SNL sketch, the mom jean is an easy, yet party-pleasing, last-minute costume idea. Start with high-rise jeans (preferably a light wash) and accessorize liberally with wardrobe staples like white sneakers, turtlenecks or polo shirts (a mock turtleneck really does the job), headbands, and a simple watch or charm bracelet. A PTA badge or bake sale volunteer button really take this outfit across the finish line.

(And seriously, watch the SNL sketch. We die. Every. Time.)

Get the look: Try the Rocket High Rise Skinny in Dusted or the 501 CT in Daylight Falls


Denim inspo no. 2: Spring break

spring break neon outfit with denim cutoffs

Airbrushed tees are having a moment—so let that retro spring break fashion shine. Pair over-the-top neon with a pair of denim cutoffs for a spring-break-ready look. Bonus points for party beads.

Get the look: Try Hudson’s Tori Selvage Slouch Short or follow our DIY denim cutoffs tutorial to make your own


Denim inspo no. 3: L’artiste

parisian artist with paint palette and striped shirt

Craving a look that’s at once mysterious, artistic, and Parisian? If you answered Oui to all three, l’artiste is just for you! Slap some paint on a palette—and an old pair of jeans, accessorize with classic Parisian stripes and a high bun and Voila! L’artise c’est magnifique.

Get the look: Add paint splatter to a pair of thrift store jeans (which can double as a therapy session and/or workout) … or just try these Blank NYC skinnies in Reef Blower.



Happy Halloween, ladies. Stay safe, and have fun!


Editor’s note: Big thanks to our lead Jeanius, Cari, for taking one for the team (see also: modeling) these Halloween outfit ideas.



Hudson Jeans denim giveaway

Oct. 12, 2016
hudson jeans blush and camo shay alicia tenise

We're partnering with Hudson Jeans to get you in styles that make you look as good as you feel.

And we want to get you in a pair of premium Hudson Jeans, on us! Enter to win ... then find your perfect Hudson fit (details below).

Plus, we'll help you accessorize your new perfect-fitting denim with two necklaces from boho-chic Brooklyn Grace Jewelry (Eclipse lariat and Starstruck choker).

Enter to win

Enter our Hudson Jeans denim giveaway.

Hudson Jeans hanging from hook

The fine print: No purchase necessary to enter or win. Sweepstakes ends 10/17 at 11:59 pm. 


Find your perfect Hudson fit

We focus on fit, not size, to pair you with styles that work for your unique body type. It all starts with our quick fit quiz. 

Get started: Find your perfect Hudson fit.


Hudson + Fitcode = HUDSONFITS

Oct. 5, 2016
ipad featuring Fitcode experience on hudsonjeans.com

We’re thrilled to announce our new partnership with Hudson Jeans.

We joined forces with this iconic, rock n’ roll denim brand to give you an easy way to shop for your perfect Hudson fit—without ever leaving HudsonJeans.com.

Get started: Visit HudsonJeans.com to take the fit quiz and find your perfect Hudson fit. (And hurry! Get 20% off with code HUDSONFITS20 through 10/19.)


Your perfect fit starts here

This partnership represents the next evolution in the Fitcode experience … and the future of denim shopping.

Visit HudsonJeans.com to take the Fitcode fit quiz and shop curated denim recommendations within your Fitcode, directly from their site.

Our fit notes provide all the denim details that you’ve come to know and love, such as sizing recommendations and variables that impact fit, like stretch, rise, and inseam length.


How it works

Step 1: Find your perfect Hudson fit

Your perfect Hudson fit starts with the fit quiz. (You can also navigate to the fit quiz by way of Hudson’s fit guide, women’s denim landing page, or any product details page for your favorite women’s denim styles.)

Hudson Jeans website - Find your perfect Hudson fit - fit quiz intro modal


Step two: Take the fit quiz

Get your Fitcode by answering 4 quick questions about your body shape—curve, booty, thighs, and size—no measurements needed.

Hudson Jeans website - Find your perfect Hudson fit - fit quiz curves question


Step 3: Shop your fit

You’ve got your Fitcode—now shop your perfect Hudson fit! Select Shop your fit to browse women’s denim.

Hudson Jeans website - Find your perfect Hudson fit - fit quiz complete get shopping


Step 4: Browse styles in your Fitcode

Look for the Fitcode badge as you browse women’s denim to see which styles we recommend for you. Select the badge to see fit details for your unique body type.

Hudson Jeans website - Find your perfect Hudson fit - womens denim browse page with Fitcode badges


Step 5: Get denim details

Select the Fitcode badge to view fit notes on variables that impact fit, like stretch, rise, and inseam length, and sizing recommendations.  

Hudson Jeans website - Find your perfect Hudson fit - womens denim browse page with Fitcode fit details


Get started

Visit HudsonJeans.com to take the fit quiz and find your perfect Hudson fit. (And hurry! Get 20% off with code HUDSONFITS20 through 10/19)

Questions or comments? Contact support@fitcode.com.


Get social with Hudson & Fitcode

Follow Fitcode and Hudson Jeans so you don’t miss a beat, including partnership announcements, style inspiration, coupon codes, and denim giveaways!

Instagram @MyFitcode // Facebook @MyFitcode // Twitter @MyFitcode

Instagram @HudsonJeans // Facebook @HudsonJeans // Twitter @HudsonJeans


Found your perfect Hudson fit? Tag #HUDSONFITS to share the love.


Fitcode takes next steps with Hudson Jeans deal, via WWD

Oct. 4, 2016

This article was originally published in WWD by Kari Hamanaka.



[Fitcode's] integration on the denim brand's site is a first for the fashion technology firm as it looks to grow.

Hudson Jeans’ new partnership with Fitcode represents the next phase of growth for the young fashion tech company.


Fitcode’s technology aims to help make it easier for customers to shop for denim online by taking a simple quiz that can lead them to the right fit, as opposed to a more narrow focus simply on size. In doing so, the company also hopes to be a go-to solution for denim brands looking to reduce the return rate.


Fitcode, since its founding by cofounder and chief executive officer Rian Buckley, has so far operated its own site where shoppers can take the quiz and then find fit suggestions and make purchases there from about a dozen brands, including Frame Denim, Seven For All Mankind, Paige and NYDJ. Hudson Jeans will be the first brand to actually integrate the Fitcode technology and experience directly into the Hudson e-commerce site. The offering is currently only available for women’s jeans.


The deal with Hudson is an important step for Fitcode, which about a year ago announced the close of its $1.8 million series A round of financing, led by Seattle investment firm Harvey Partners.


“This is exactly where we want to be,” said director of marketing Stephanie Chacharon. “We see this as the first step in the next evolution of Fitcode. We want to be an additive tool in [brands’] existing consumer path.”


Men’s is something the company will eventually tackle “once we conquer the women’s market,” Buckley said. “We want to stay focused on what we’re set out to do.”


The company now counts about 10 full-time employees and began generating revenue in July. In the next few months, it will look to raise a series B, according to Buckley. She’s forecasting a profit for Fitcode within the next year, with a lot of that dependent on how quickly partnerships with more denim brands and retailers could come online. It’s the latter that will also prove an integral part of the business as it scales and looks to bring the Fitcode experience to stores.


“As we’re seeing these partnerships and integrations, the future is bringing this experience eventually into stores so we can make that shopping easier online and in store,” Buckley said.

The company is currently in talks with Nordstrom about possibly testing the technology, but the focus over the next six months remains on refining Fitcode and also identifying problems customers have in store so that Fitcode can be tailored around that.


Retailers appear to be receptive, Buckley said.


“It’s been a really interesting process,” she added. “The product that we’re offering seems like such a no-brainer to [retailers] when we talk to them about it and why we’re doing it.”



May all your jeans be flattering

Sept. 28, 2016
Denim illustration may all your jeans be flattering Greff Design

We love working with talented people. So we’re positively giddy over this denim-inspired illustration by our designer, Katie of Greff Design.


And, because we love a good deconstruction, allow us to walk you through her process, step by step.


Step 1: Get inspired 

Denim illustration may all your jeans be flattering Greff Design inspiration images Fitcode denim boutique


Step 2: Sketch

Denim illustration may all your jeans be flattering Greff Design sketch phase pencil


Step 3: Paint

Denim illustration may all your jeans be flattering Greff Design watercolor painting


Step 4: Outline

Denim illustration may all your jeans be flattering Greff Design outline watercolor


Step 5: Letter

Denim illustration Greff Design lettering


Step 6: Perfect

Denim illustration may all your jeans be flattering Greff Design finished product



Want more? 

Follow Greff Design on Instagram.

Check out the screen prints in her Etsy shop.



Hello, fall

Sept. 22, 2016
fall hurricane ridge JOE'S Jeans treeline

We love the fall. Denim, sweaters, booties, and all-things pumpkin go hand in hand.

Get autumnally inspired with this fall photo essay.


Fall sweaters JOE'S Jeans vixen skinny hurricane ridge


Fall sweaters JOE'S Jeans vixen skinny hurricane ridge solo


Fall sweater hat 7FAM hurricane ridge duo


fall hat 7FAM skinny jeans meadow solo


Fall hat 7FAM skinny jeans duo


fall sweater shades JOE'S Jeans vixen skinny solo


fall hurricane ridge 7FAM and JOE'S Jeans skinny jeans hurricane ridge


deer in road


fall 7FAM skinny jeans meadow booties


Get the look: Angela is wearing the Mid Rise Skinny by 7 For All Mankind and the Vixen Skinny from JOE’S Jeans.


30 under 30

Sept. 16, 2016
30 under 30 logo 425 Business magazine

We’re incredibly proud of our CEO and co-founder, Rian Buckley, so we were thrilled (but not too surprised!) when 425 Business magazine included her in its 2016 class of 30 under 30 honorees.


Rian, keep up the great work. And 425 Business, thanks for including our fearless leader in this group of smart, driven movers and shakers.


“Life is way too short to be in a job you don’t love. You cannot be scared because of your age — take the risk.” 


Read more about Rian—and the other 30 under 30 honorees—over at 425 Business (or in the September 2016 print issue).

Rian Buckley 30 under 30 for 425 Business magazine

Photo courtesy 425 Business 


What is 30 under 30?

In the words of 425 Business:

"We asked our readers one simple question: What professionals under the age of 30 are doing great things on the Eastside? You responded in force—and gave us more names than we could fit in the pages of an entire magazine. So we debated and decided. After culling from the dozens upon dozens of submissions, 425 Business presents to you our 2016 class of 30 Under 30 honorees. Each one is ambitious, goal-oriented, and passionate. We predict great things for the future of the Eastside.”



Songs of summer

Sept. 13, 2016
Bike on dock Paige denim jeans

We may be closing out summer but that doesn’t mean the party has to stop. There are so many feel good songs we’ve been playing on repeat this summer, so we pulled together another Spotify playlist to share the good vibes …


Get down to our SUMMER SIXTEEN Spotify playlist


Whether BBQ’ing with friends, having a dance party, or trying to bring back that summer spirit, these songs will get you pumped. Happy listening!


(ICYMI: Check out our work jams playlist.)



JAG Jeans denim giveaway

Sept. 7, 2016

JAG Jeans + Fitcode = #JAGFITS

We’ve partnered with JAG Jeans to help real women—with real bodies—find their perfect fit. And we want to get you in a pair of stylish, great-fitting JAG Jeans.

Enter to win a pair of premium denim, on us!

JAG Jeans at Pike Place Market giveaway


The fine print: No purchase necessary to enter or win. Sweepstakes ends 9/12 at 11:59 pm. 


End of summer sales

Sept. 2, 2016
greenlake summer 7fam jeans

Although Labor Day weekend signals the end of summer (which is a bummer), it also means tons of great sales. Every year our favorite brands and retailers have deals on great denim styles as they make room for fall inventory.


Because sharing is caring, we rounded up our favorite sales happening this weekend. Enjoy! 

  • JAG Jeans - 30% off entire site through 9/5. No coupon code required

  • Hudson Jeans - 30% off select new styles. No coupon code needed

  • 7 For All Mankind - $100 off $300 (including sale items). Code: LABORDAY16

  • Levi’s - 30% off entire purchase. Code: SAVE30


Finding your perfect fit

See something you like? Make sure you check to see if it’s in your Fitcode before purchasing.

Don’t have a Fitcode yet? Take our quick fit quiz—no measurements needed. 


JAG Jeans hits Pike Place Market

Aug. 30, 2016
JAG Jeans pike place market pink background with market flowers

We’re partnering with JAG Jeans to help real women—with real bodies—find their perfect fit.

We’re two Seattle-based and women-run brands that share a common goal of getting women of all shapes and sizes into the best jeans for their body type.

In the spirit of our hometown, we took a trip to the market in our perfect JAG fit.  

JAG Jeans pike place market Sheridan Skinny Jean


JAG Jeans pike place market Sheridan Skinny Jean Chloe


JAG Jeans pike place market Sheridan Skinny Jean Jessica and Chloe


JAG Jeans pike place market pink background with market flowers Chloe sheridan skinny jean


JAG Jeans pike place market Sheridan Skinny Jean chloe flowers

Find your perfect JAG fit

Get the look: Chloe and Jessica are both wearing JAG’s Sheridan Skinny.

Take the fit quiz to get find your perfect JAG fit.

Then shop JAG styles in your Fitcode.


Photos for Fitcode by Tawni Eakman Photography


In between sizes? We’re making the call

Aug. 24, 2016
Hudson nico skinny Fitcode denim boutique size recommendations

I’m a size 29 ½. (I can be a 29 or 30—it just depends on the day). And, on top of that, some brands just run small and are better for straighter gals, and some run a tad bigger and have more room for curves.

While you can always shop with confidence with our Fitcode size recommendations, here’s the full size report for my fellow in betweeners. 

 

7 For All Mankind: 74AM generally runs true-to-size and has room in the booty, but can be tight in the calves and thighs. In-between size tip: round up.


Blank NYC: Blank favors a straighter figure, and we’ve recommended it as such. In-between size tip: round up.


Citizens of Humanity: This brand can run small, you’ll see some size recommendations in the boutique. In-between size tip (and need room for curves): round up.


Frame Denim: Frame generally runs true-to-size. Some fits are very slim, but most washes have excellent stretch and curve room. In-between size tip: round up.


Hudson: This brand has some great fits for curvy ladies and straighter ladies, yet most styles are cut to fit like a second skin. In-between size tip: round up.


JAG Jeans: JAG runs a size big compared to most other brands on our site, and we already give those size recommendations. In-between size tip: still size down.


J Brand: This brand runs small compared to almost all others, and their styles favor a straighter figure. We’ve already made full size recommendations in the boutique. In-between size tip: round up.


JOE’S Jeans: JOE’S loves curves—most styles have room for muscular thighs and calves. In-between size tip: round down.


Kut from the Kloth: Kut has some great universal fits, but generally runs large. In-between size tip: round down.


Levi’s: Generally a smaller fit, and tends to shrink a tiny bit in the wash. In-between size tip: round up. Bonus tip: The 501’s are size flexible. Go up another size for a baggy slouch; down for a skinnier boyfriend; or get your usual size for the classic boyfriend fit.


NYDJ: We’ve already recommended a size down on every NYDJ, and we mean it! They are designed for curvy ladies and run a full size big. In-between size tip: still size down.


Paige: Another reason it’s one of our all-time favorites, Paige usually runs true-to-size. Keep in mind that most fits are fairly slim and body hugging. In-between size tip: round up.



You got this, ladies. Remember, we’ve already curated the Fitcode denim boutique to serve up styles that work for your unique body shape and provided size recommendations. But we know it’s always good to have back-up, so you can shop with confidence.



Blogger love: West Coast Aesthetic

Aug. 18, 2016
west coast aesthetic allison wagner in blank NYC skinny jeans and madewell top seattle waterfront

We’ve got nothing but love for hometown girls, like Seattle-based creative Allison Wagner. Allison blogs on design, style, and lifestyle over at West Coast Aesthetic.


In addition to her successful blog, Allison is a web designer for one of our all-time favorites, Nordstrom. And, in all her spare time, Allison is collaborating with a group of local influencers to present Seattle Style Lab—an interactive blogger workshop.  


We loved helping Allison find her perfect fit … and we were so pleased to hear her verdict: heavenly denim.  


Allison’s perfect fit

Fitcode: 500

Denim profile: Allison digs distressed denim, but she didn’t have a pair of go-to classic blue jeans. Enter, Fitcode

Fitcode pick: Skinny Classique in Brotox by Blank NYC

west coast aesthetic allison wagner in blank NYC skinny jeans on the waterfront


“When it comes to jeans, I'm often very intimidated. I'm intimidated by the process it takes to find the perfect fit, length and size … As a result, denim is often the most neglected part of my wardrobe because I don't have the patience for the try on process.

It wasn't until I was introduced to my favorite pair of jeans to date that I've changed my tune. Thanks to Fitcode, I was introduced to my new pair of [jeans].”


west coast aesthetic allison wagner in blank NYC skinny jeans on the waterfront with madewell top


For more of Allison’s perfect fit, visit West Coast Aesthetic or follow @allison_wagner on Instagram.

Photos by KNDM Co.


Get your perfect fit

Shop the look: Skinny Classique in Brotox by Blank NYC

Ready to find your perfect-fitting jeans? Take our fit quiz!


Trending: Mom jeans

Aug. 10, 2016
mom jeans citizens of humanity frame denim levis nydj high rise jeans

Don’t call it a comeback. Mom jeans are having a moment.

But don’t worry, this season’s hottest mom jeans are at once flattering and fashion-forward. Want to embrace the trend but aren’t sure where to begin? We got you.

mom jeans carlie crop citizens of humanity

Mom jean fit picks

Carlie Crop High Rise Skinny in Pacifica by Citizens of Humanity

Citizen’s highest rise skinny yet. We love that the fit in the waist and hips have a little room so you can relax, while still giving you that stylish high rise skinny silhouette.

Shop the Carlie.


Le High Straight in Oshea by Frame Denim

This lovely high-waist straight leg features a body-hugging fit until the knee then breaks into a classic straight leg for some room at the calf. The inseam is cropped slightly shorter, perfect for summer temps.

Shop Le High Straight.


721 High Rise Skinny in Wild Sea by Levi’s

A high rise with a comfortable fit, that'll also get you some fashion cred. The skinny leg will hug your body from hips to ankles with just the right amount of give.

Shop the 721 Skinny.


Alina Legging in Manhattan Beach by NYDJ

Don’t be fooled by the name: Alina is more of a skinny jean than a legging. It helps shape your backside and flatter curves, while smoothing through the tummy. Soft, stretchy, comfy, and stylish.

Shop the Alina Legging.


Get the look

Find more high-rise styles in the Fitcode denim boutique.

Don’t have a Fitcode yet? Take our quick fit quiz—no measurements needed.


L to R: 1 / 2 / 3 / 4


A little friendship day giveaway …

Aug. 7, 2016
Boscia Tsubaki Glotion Bremelo Press letterpress cards giveaway

In honor of National Friendship Day, we’re teaming up with our friends at Boscia and Bremelo Press for a little giveaway.

One grand-prize winner will receive Boscia’s deeply hydrating Tsubaki Glotion (because #treatyoself) + a 6-pack of letterpress greeting cards from Bremelo Press (because nothing says BFF like letterpress snail mail).

Our two runners up will each receive a 6-pack of Bremelo Press cards.

Enter to win. And quick—the giveaway ends soon!


marble background Boscia Tsubaki Glotion Bremelo Press letter press card


The fine print

Giveaway ends at 11:59pm PST on Monday, August 8, 2016. Winners will be announced on Tuesday, 8/9.

Boscia Skincare

We love Boscia because its botanical blends are 100% preservative free and devoid of harsh chemicals. This deeply-hydrating Tsubaki Glotion is chock-full of Camellia Japonica Oil—an essential part of Japanese rituals for centuries—to leave your skin smoother, softer, and more supple. Sign us up.

Bremelo Press

Bremelo combines two of our favorite things: letterpress goodness and female-run businesses. Master printer Lynda Sherman and her 110-year old printing press, Adele, create beautiful works of paper art.



Blogger love: Kelly @ Alterations Needed

Aug. 3, 2016

We first stumbled across one of Kelly’s many denim pics on Instagram and have been following her ever since.

Kelly knows firsthand how difficult it can be to find great-fitting jeans for slight, petite frames. We were excited to help pair her with her new go-to denim—and these FRAME Denim skinnies didn’t disappoint.


Kelly’s perfect fit

Fitcode: 500

Style: Tomboy chic, menswear enthusiast, and denim aficionado

Fit considerations: At 4’11”, Kelly has trouble finding styles that work for her petite frame

Fitcode pick: Le Skinny De Jeanne in Grey Shred by FRAME Denim

Kelly at Alterations Needed FRAME Denim distressed skinny jeans


Kelly at Alterations Needed FRAME Denim distressed skinny jeans 2

To see more of Kelly’s perfect fit, visit Alterations Needed or follow @AlteratnsNeeded on Instagram.


Get your perfect fit

Shop the look: Le Skinny De Jeanne in Grey Shred by FRAME Denim

Ready to find your perfect fit? Take our fit quiz!


5 must-follow Instagram accounts for denim lovers: Take 2

July 27, 2016
denim instagram accounts - denim addicted and andi c singer 3

We love the ‘gram, we love the ‘gram.

Yep, it’s true: Instagram is our favorite social platform, by far. It’s an endless source of inspiration from brand accounts, bloggers, and real women. We’re always on the hunt for denim inspiration (surprise, surprise), so if you’re a denim head like us, you’ll love our top 5 favorite accounts.

instagram denim accounts

Image credit: 1 / 2 / 3 / 4 / 5 

  1. @andicsinger: Although this account isn’t dedicated to denim, this lady has nailed tomboy chic with her effortless casual denim looks. Caution: This Sydney resident’s photos may cause serious wanderlust.
  2. @JBrandJeans: This IG account just makes us dream of all the J Brand denim styles we want in our closet. Their photos are so simple and chic and a dream for those who love minimalists looks!
  3. @denimaddicted_: As the name implies, this account is dedicated to all the denim lovers out there. It’s completely curated from people who tag their photos with #denimaddicted. We love seeing how people around the world style their denim.
  4. @PaigeDenim: Paige is one of our favorite brands—and their Insta game is strong. Their account features pics of celebs, fashion “it” girls, and other ridiculously stylish ladies that will make you want to up your everyday denim looks.
  5. @shopredone: If you love vintage Levi’s then you’re likely familiar with Redone. They specialize in reconstructing old Levi’s to fit like a glove! Just check out their feed and you’ll see what we mean.

We hope you love these IG accounts as much as we do!


ICYMI: Check out our earlier post on the top 5 Instagram accounts to follow for denim lovers. Click, follow, and repeat.


Image credit (top): 1 / 2 


Nordstrom Anniversary Sale denim recs

July 22, 2016
Kut from the Kloth Hudson Jeans Paige Denim 7 For All Mankind Nordstrom Anniversary Sale Jeans

Ahhh, the #nsale. It’s a shopper’s paradise, and a denim girl’s dream. We’ve curated a few of our favorite sale styles—and thrown in a few pro tips for navigating the anniversary sale like a girl boss.

Pro tips:

  • Shop early! These babies are flying off the shelves, so get ‘em while they’re still in stock.
  • Stay hydrated. Preferably with something energizing, like rosé.
  • Follow @Nordstrom to get sale updates, straight from the source.
  • Getting your #nsale on online? Shop styles within your Fitcode to be sure they fit—and avoid returns. Start by taking our fit quiz.


Fitcode #nsale denim picks

With so many sale styles, it’s hard to narrow it down. We’ve loving these discounted styles from Hudson, JAG, Kut from the Kloth, Paige, and more!

Paige Denim Hudson Jeans Kut from the Kloth Nordstrom Anniversary Sale

Paige Transcend Verdugo Ankle Skinny Jeans in Tari - A girl really can’t go wrong with Paige, especially these super-soft skinnies. Petites, rejoice: The ankle length will fit nicely if skinnies are usually too long. (And, if you’re feeling some color, the Aubergine wash is on sale, too.) UPDATE: SOLD OUT!

Hudson Jeans Nico Skinny Jeans in Ravage - These skinnies are a universally good fit that flatter the booty just so. Plus, we love us some distressed black denim.

Kut from the Kloth Reese Distressed Straight Leg Ankle in Capability - Perfect for the summer, at a price that can’t be beat.

JAG Jeans Nora Skinny in Thunder Grey - Cute, comfy, and a STEAL at under $50. We’re loving that grey wash. UPDATE: Run, don't walk: Nora is selling out quickly! 

Hudson Jeans Beth Baby Boot in Wanderer - We love this bootcut jean’s thigh-flattering slim fit and contoured waist (read: low-rise waist in the front, with enough coverage in the back).

7 For All Mankind Slim Illusion Luxe Skinny in Night Sky - Mid-rise skinny perfection in a butter-soft fabric that will make your PJs jealous! UPDATE: SOLD OUT!

KUT from the Kloth Diana Skinny Plus in Brisk - Not only do these fit well across the board, they’re comfy and night-on-the-town ready.

NYDJ Billie Mini Bootcut Plus in Bethel - Supportive high rise and a slim fit through the hips and thighs in a classic casual wash.


Happy shopping, denim lovers! 



Blogger love: Allie Wears

July 19, 2016
Allie Wears Fitcode 300 Hudson Jeans

Allie Lochiatto started Allie Wears, her personal style blog, as a way to combine her love for fashion, photography, and writing. We love following Allie’s LA adventures on Instagram, and we have some serious hair envy.   

We helped Allie find her perfect-fitting denim with the help of our friends at Hudson Jeans. We’re so pleased that Allie—a self-proclaimed jean-hater—loved the skinny jeans we picked for her.


Allie’s perfect fit

Fitcode: 300

Style: Creative and attainable (think: California chic)

Denim staples: Allie freely admits that she usually avoids jeans at all costs, but turns to high rise styles and dark washes from brands like JOE’S and Paige for her go-to denim

Fitcode pick: Barbara High Waist Super Skinny in Delilah 2 (Elysian) by Hudson Jeans. We knew she'd love this style's high-waisted silhoutte, and the buttery soft Elysian fabric is perfect for someone who doesn't usually feel comfortable in jeans. 

Allie Wears Hudson Jeans Barbara High Rise Skinny Jeans Elysian Denim

Photo credit: Mark Gonzalez

To see more of Allie’s perfect fit, visit alliewears.com/my-fitcode or follow @AllieWears on Instagram.


Get your perfect fit

Shop the look: Barbara High Waist Super Skinny in Delilah 2 (Elysian) by Hudson Jeans

Ready to find your perfect-fitting jeans? Take our fit quiz!



Fitcode origin story [video]

July 14, 2016

Our co-founder and CEO, Rian Buckley, dishes on why she started Fitcode.



Get started with Fitcode. Take our fit quiz


Blogger love: Lindsay Marcella

July 12, 2016
Lindsay Marcella 7 For All Mankind ankle skinny jeans featured

We love Lindsay Marcella’s style. She effortlessly sports feminine classics, and girl can rock distressed denim like nobody’s business. (And c’mon, how cute is she in this sweet yet sassy Free People romper? We’re obsessed.)

So we were delighted to hear Lindsay’s glowing reviews about her Fitcode experience.


Lindsay’s perfect fit

Fitcode: 500

Style: Feminine, classic, understated neutrals paired with bold colors and unique details

Denim staples: Citizens of Humanity, Paige, Rag & Bone, J Brand

Fitcode pick: 7 For All Mankind’s Ankle Skinny in Mykonos Dark Indigo

The verdict: “I was shocked when mine came in the mail and I tried them on to find they were the absolute perfect fit … They’re the most comfortable pair I own, and fit me so well.”

Lindsay Marcella 7 For All Mankind ankle skinny jeans

These looks and others at LindsayMarcella.com.

For more life and style inspiration, follow Lindsay Marcella on Instagram or Pinterest, or bookmark her blog.


Find your perfect fit

Get Lindsay’s look: Ankle Skinny in Mykonos Dark Indigo by 7 For All Mankind

Ready to find your perfect-fitting jeans? Take our fit quiz! 


Work Jams

July 5, 2016
Spotify playlist

Staying motivated at work can be challenging (especially after a 3-day holiday weekend). We’ve all been guilty of procrastinating and getting distracted easily. But nothing puts us back in the work zone like a good to-do list and some jams. And coffee.

Because sharing is caring, here’s a link to our Spotify playlist with songs that are currently helping us get sh*t done.

Hope this playlist helps you get through the week—enjoy!


Blogger love: Afternoon Espresso

June 28, 2016
Ashley Pletcher Afternoon Espresso Frame Denim distressed skinny jeans film noir j.crew denim jacket

Ashley Pletcher made lemonade out of lemons.


After getting laid off from her accounting gig, she decided to follow her passion for fashion and start Afternoon Espresso. Her blog is a constant source of inspiration for all things fashion, beauty, and travel.


We were thrilled to help Ashley find her perfect fit.


Ashley’s Fitcode experience

Fitcode: 700

Style: Classic with a feminine vibe

Denim staples: JOE’S and J Brand; skinnies, boyfriend, and distressed jeans

Fitcode pick: Le Color Rip in Film Noir by FRAME Denim


Ashley rocked this look. Her bold purse and strappy sandals really made it pop.

Afternoon Espresso Ashley Pletcher FRAME Denim distressed skinny jeans in film noir

Photos by Samantha May


For more fashion, beauty, and travel inspiration, follow Ashley on Instagram or bookmark her blog. Check out her Denim 101 post to see more of her perfect fit (and get some fit tips!). 

Get your perfect fit

Shop the look: Le Color Rip in Film Noir by FRAME Denim.

Ready to find your perfect-fitting jeans? Take our fit quiz!



Levi’s denim giveaway!

June 24, 2016
Levi's denim giveaway Fitcode

We recently launched Levi’s in the Fitcode denim boutique, and we couldn’t be more excited. To celebrate, we want to get you in a pair of Levi’s.


Here’s how to win:

  1. Head on over to Instagram and follow @MyFitcode.
  2. Tag 2 friends in the comments of our Levi's giveaway post

Best of luck, friends. May the denim odds be ever in your favor.


The fine print

Contest ends at 11:59pm PST on Tuesday, June 28, 2016. Winner will be announced on Wednesday, June 29.


#LiveInLevis

Shop Levi’s styles in the Fitcode denim boutique.

Don’t have a Fitcode yet? Sign up—no measurements needed.



Live in Levi’s

June 18, 2016

Levi's now in the Fitcode denim boutique 

Iconic. Timeless. Legendary.

It’s the brand that started it all. It’s been worn by generations and defined style for decades. It’s as American as apple pie.  

Since we’ve launched the denim boutique, you’ve asked for one brand louder than any other. And today, we’re thrilled to announce that Levi’s is now available in the Fitcode denim boutique.

Levi's jeans and flat lays gabi fresh fitcode

Clockwise from top left: 1 / 2 / 3 / 4

Fitcode style picks

Levi's jeans 715 boot, 501 CT, 711 skinny, 310 shaping super skinny, 710 skinny

Clockwise from top left: 715 Boot / 501 CT / 711 Skinny / 310 Shaping Super Skinny Plus / 710 Skinny

Fit notes

Inseam: Petite and leggy gals, rejoice! Most Levi’s styles come in few length options, including 32, 34, and 36. Average height ladies, opt for your regular length or longer to rock with heels, or pair a shorter length with flats.

Sizing: Levi’s styles run a tad on the small side, and they have a tendency to shrink on the first wash, so when in doubt, size up.

Live in Levi’s

Shop Levi’s styles in the Fitcode denim boutique.

Don’t have a Fitcode yet? Take our quick fit quiz—no measurements needed.




Summer capsule wardrobe

June 15, 2016
updated summer capsule wardrobe

J Brand flares | Kut from the Kloth straight leg | Levi’s destructed jeans | JOE’S white jeans | Grey tee | black tank | white blouse | blue jacket | black heels | Levi’s denim shorts | sneakers 


Summer is right around the corner (woot!), and we’re so ready to update our wardrobe. We’re all about keeping it simple and comfortable—especially on hot summer days.


Our warm-weather capsule wardrobe includes key pieces that will take you through summer and well into fall. These items are also great for transitioning from day to night, so you’ll get more bang for your buck.


From key denim styles and shorts to basic tees and an edgy jacket—these are the must-have items for summer.


Bring on the sunshine, BBQs, and warm nights out!


Fitcode 101 [video]

June 9, 2016


Your perfect fit starts with our quick fit quiz. 

Get the scoop on what to expect with Fitcode—from taking the fit quiz and browsing our denim boutique, to buying that perfect pair of jeans (or two!).

Get started

Take the fit quiz.

Shop denim in your Fitcode.


Plus sizes now available!

June 6, 2016

We exist to help women of all shapes and sizes shop with confidence to find great-fitting denim that makes them look as good as they feel.

In that spirit, we’re excited to announce that plus sizes are now available in the Fitcode denim boutique!

Our denim boutique now has something for everyone … from size 000 to 24 Womens. Shop styles from Kut from the Kloth, NYDJ, and JAG Jeans in sizes 14 to 24 Womens.

Because every woman deserves to look—and feel—amazing.

Fitcode favorites

Fitcode denim boutique plus sizes kut from the kloth NYDJ JAG jeans

Clockwise from top left: Kut from the Kloth Reese Straight Ankle // Kut from the Kloth Chrissy Flare Plus // NYDJ Billie Mini Bootcut // JAG Jeans Nora Narrow

Find your perfect fit

Take the fit quiz. As always, it all starts with the fit quiz. Take our quick quiz—no measurements needed—to get your Fitcode.

Shop plus sizes in your Fitcode. Browse our denim boutique and filter by wash, style, and more to find your perfect fit.

Tell us what you think. Want to see other denim brands featured in our denim boutique? Contact us.


White denim summer inspiration

May 31, 2016

Few things get us inspired for summer like white denim. Indulge us, won’t you?


Kinfolk magazine, Madewell leather pouch clutch, NARS lip gloss, Rae Dunn strength mug, Warby Parker Haskell sunnies, Paige Verdugo Ankle in White Mist

Sunday morning. Clockwise from top center: Kinfolk magazine // Madewell leather pouch clutch // NARS lip gloss // Rae Dunn strength mug // Warby Parker Haskell sunnies // Paige Verdugo Ankle in White Mist


Vince Camuto sandals, Paul Arden book, NARS lip gloss, Warby Parker Dempsey aviators, Rae Dunn strength mug, FRAME Denim Le Color in Blanc, COOLA Suncare

Beach ready. Clockwise from top center: Vince Camuto sandals // Paul Arden book // NARS lip gloss // Warby Parker Dempsey aviators // Rae Dunn strength mug // FRAME Denim Le Color in Blanc // COOLA Suncare


Paige Verdugo Ankle in Distressed Optic White, Warby Parker Dempsey aviators, fruit temporary tattoos

Afternoon in the park. Clockwise from top center: Paige Verdugo Ankle in Distressed Optic White // Warby Parker Dempsey aviators // Meri Meri fruity temporary tattoos


Link love

Tips for finding the perfect-fitting white denim. 

3 ways to style white denim. 

For more white denim inspiration, check out our Pinterest board.  

Ready to find your perfect-fitting white jeans? Take our fit quiz


Blogger love: Sisters Marie

May 25, 2016
Kaitlyn Sisters Marie Blank NYC distressed skinny jeans

We were thrilled to make the [virtual] acquaintance of Lisa and Kaitlyn of Sisters Marie. These ladies share everything from fashion to family—they’re sisters in law!—and their blog is a fun mix of lifestyle inspiration (think: style, home decor, recipes, and more).


Our Jeanius matched the duo with jeans that fit their body types and spoke to their unique personal styles. The results were nothing short of perfection.


Kaitlyn’s perfect fit

Fitcode: 500

Style: Self-proclaimed skinny jean girl at heart, with long legs

Fitcode pick: Blank NYC’s Skinny Classique in Good Vibes

Kaitlyn seriously nailed this style. Don’t you love how she paired these distressed skinnies with those bold shoes?

Kaitlyn of Sisters Marie in Blank NYC distressed skinny jeans


Lisa’s best-fitting jeans

Fitcode: 700

Style: Boho chic

Fitcode pick: 7 For All Mankind Tailorless Flare Leg Trouser

“Clothes that fit well really do make you feel like your best self.” - Lisa

We couldn’t agree more, sister. And we love your retro style in these flares!

Lisa of Sisters Maries in 7 For All Mankind Tailorless Flare Leg Trouser jeans


Lisa and Kaitlyn, thanks for sharing your perfect fit experiences!

To get more inspiration from this lovely duo, follow Sisters Marie on Instagram or bookmark their blog.


Get your perfect fit

Ready to find your perfect-fitting jeans? Take our fit quiz!



3 ways to style white denim

May 20, 2016

We love white denim. (ICYMI, check out our tips for finding the perfect-fitting white denim.) We especially love how easily it can be dressed up or down.


Here are three ways to style white denim, as modeled by our multi-talented CEO and co-founder, Rian, in Paige’s Skyline Skinny in Optic White.


Rian Buckley wearing Paige Skyline Skinny in Optic White, white jeans, casual

Keeping in casual. Dress down your white jeans with a pair of sneakers and a sporty top.


Rian Buckley wearing Paige Skyline Skinny in Optic White, white jeans Madewell loafers

In the office. Nothing says business casual like crisp white denim. These Madewell loafers add a little professional polish.


Rian Buckley wearing Paige Skyline Skinny in Optic White, white jeans Vince Camuto sandals

On the town. White jeans require little in the way of accessorizing. Here, we added a slinky top with a pair of understated Vince Camuto sandals.


Link love 

For more white denim inspiration, check out our Pinterest board.  

Ready to find your perfect-fitting white jeans? Take our fit quiz!


Tips for finding the perfect-fitting white denim

May 18, 2016
White denim Citizens of Humanity FRAME Denim Paige

White denim is white hot this season, so we set out to find the perfect pair of white jeans. Here’s what we learned.

Size up

Our fit tester (see also: CEO & co-founder), Rian, tried styles from Paige, DL1961, and FRAME Denim. No matter the brand, each and every style ran small.

Rian even tried on her go-to denim—Paige Verdugo in a size 27—and she could barely button the white 27s. Lesson learned.

We sized up for our second fit test, and the 28s fit Rian perfectly.

Sizing up not only ensured that Rian could move comfortably in her white jeans—it also got rid of the knee bulge that’s all-too-common with tight white denim.  

white denim knee bulge

Don’t worry, we got you: After more fit testing to vet our findings, we’ve included the recommendation to size up for the white styles in our denim boutique.

Warm vs cool

Not all whites are created equal. Washes range from warm whites that aren’t quite so white-white, to crisp (and more common) cool whites.  

If you’re in search of a warm white, try Paige’s Optic White wash.

Cool white lovers, try FRAME’s Blanc wash and Paige’s Ultra White wash.

Underwear matters

Ok, we’re going to go there. White jeans should be worn with white undies, right? Wrong. White undies stick out like, well, white undies.

Pro tip: Rock nude undies with your white jeans to avoid VPL.  

The winner is …

Though we loved all the styles, Rian (a Fitcode 500) declared the Paige Skyline Skinny in Optic White her favorite.

Rian Buckley wearing Paige Skyline Skinny in Optic White, white jeans

Make it yours

Get this look: Shop white jeans in the Fitcode denim boutique.

For more white denim inspiration, check out our Pinterest board.  

Ready to find your perfect-fitting white jeans? It starts with a Fitcode. Take our fit quiz!



Find your perfect fit [video]

May 9, 2016


Shopping for jeans isn’t easy, but with Fitcode, there’s a better way. We focus on fit, not size, to pair women with great-fitting denim they’ll love.


Hear from our lovely co-founder and CEO, Rian Buckley, about how you can find your perfect fit with Fitcode.


Flares and frayed hems

May 3, 2016
Blank NYC Cosmic Flare

It’s no secret that flare jeans are a style we love at Fitcode (see here and here). In the past couple of years, flares have made a serious comeback, and it looks as though they’re sticking around for a while longer. No complaints here!

Blank NYC Cosmic Flare (Close-Up)

We recently tried Blank NYC’s Cosmic Flare in Game Changer and let us tell you, the jeans live up to their name. Total game changer. The best part? They’re only $88.


The first thing we noticed is how incredibly soft the jeans are—made with fabric that is a perfect mix of smooth, comfortable, and stretchy. They’re also a beautiful light wash that’s perfect for spring and summer. But what we really love about these jeans is that they also have frayed hems—and as we’ve mentioned before, it’s all the rage right now.

Blank NYC Cosmic Flare (frayed hems)

If you’re looking for a comfortable and stylish pair of flare jeans, Blank NYC’s Cosmic Flare is a great choice. We also love 7 For All Mankind’s Ginger Flare which comes in a tailorless style for those of you shopping for a shorter inseam.


Browse our denim boutique for even more options!



Give mom the gift of denim

April 26, 2016
JAG Jeans mother's day flower scene

Mark your calendars, friends: Mother’s Day is Sunday, May 8.

First, give yourself a pat on the back for planning ahead. You still have time to pull together a thoughtful, heartfelt gift for the mothers in your life. But time is of the essence (less than two weeks and counting!), so let’s get to it.

This year, forget flowers and get mom something she really wants: jeans. And we’re not talking mom jeans—think classic, yet fashion-forward styles that fit and flatter.

Kut from the Kloth Catherine Slim Fit Boyfriend, NYDJ Billie Mini Bootcut, JAG Jeans Nora Skinny

1 / 2 / 3

MOTHER'S DAY RECS FROM FITCODE

Weekend chic

Kut from the Kloth’s Catherine Slim Fit Boyfriend pairs casual, comfy slouch with a slim, curve-flattering silhouette—a style that easily dresses up and down. We’re especially loving the Goal wash.

9 to 5 denim

NYDJ’s Billie Mini Bootcut is fitted through the hips and thighs before breaking into a slight bootcut, and its tummy smoothing and contoured waist features flatter curves and prevent gapping. For a dressier look, the Hancock Park wash won’t disappoint.

White hot

Comfort meets style with the Nora Skinny by JAG Jeans. The body-hugging slim fit features a smooth, no-button waistband that won’t show under a shirt. Mom will dazzle in the Nora Skinny in White.


For serious bonus points, treat mom to brunch, too (mimosas, anyone?) or pair her new denim with a quirky card.



Coachella style watch

April 22, 2016
Coachella style recap

One weekend down; one to go. Thanks for the festival-style inspiration, Coachella. Denim cutoffs, bold prints, and mirrored shades have us California dreaming.


Coachella style recap chanel iman hudson denim cutoffs

Chanel Iman killed it in custom denim shorts from Hudson (lower left).

Clockwise from top left: 1 / 2 / 3 / 4 / 5 / 6


Coachella style recap ashley greene festival style

We love everything about Ashley Greene’s festival style (lower right).

Clockwise from top left: 1 / 2 / 3 / 4


Coachella style recap Martha Hunt Paige Denim

Martha Hunt rocked Paige Denim’s Cassia Skirt in black suede (top left).  

Clockwise from top left: 1 / 2 / 3 / 4 / 5


ICYMI: Check our festival-ready DIY denim cutoffs tutorial.


Fitcode 101: Play favorites

April 18, 2016
Fitcode My Favorites

With Fitcode, it’s okay to play favorites. In fact, we encourage it!

As your browse our denim boutique, curate your personal style by favoriting the jeans that you love in your Fitcode.

Fitcode My Favorites Paige Denim


Warning: Narrowing down your favorites is the hardest part!


Fitcode My Favorites landing page

Fitcode 101

Our Fitcode 101 blog series helps you make the most of Fitcode. Keep checking back for the latest tips and tricks on how to best use Fitcode to find your perfect fit—again and again.

Get more Fitcode 101:


Coachella-ready DIY denim cutoffs

April 15, 2016
Coachella-ready DIY denim cutoff lace hem

Coachella is here, and we couldn’t be more excited for festival season fashion.

Whether you’re making the trek to Indio or (like us) watching the style statements from afar, denim cutoffs are a must. Here’s a DIY denim cutoff tutorial from our resident Jeanius, Cari.


What you’ll need: measuring tape or ruler, fabric scissors, 4 sewing pins, LA Mag’s Coachella playlist

Coachella-ready DIY denim cutoff materials

Pick your pair: Go with a pair of jeans that you’re ready to repurpose (think: those bootcuts you never got hemmed with a ragged bottom or a pair of secondhand men’s jeans). 

Jeanius tip: You should love the fit at the top—a mid-to-high rise and a loose jean that’s one size too big work best to give enough room at the thigh opening and avoid the dreaded muffin thigh.


Step-by-step DIY:

(1) Turn your jeans inside out to avoid accidentally cutting the pockets. Then lay them flat on a table.


(2) Measure the desired distance from crotch to inseam on each side and place a pin to mark the spot. 

Jeanius tip: We’re loving shorter cutoffs with longer pockets hanging out. To get this look, go with a crotch inseam around 1 to 2 inches. GTK FYI: men’s jeans have the biggest pockets.


(3) Next, measure the outseam (the outer seam of the pant leg). Be sure to measure the same distance on each outseam from the waistband, and then mark the spot with pins. This will be about 9 to 10 inches, depending on the jean rise. 

Jeanius tip: Measure straight across each leg to inseam pin for a level hem, or get a slanted hem look by making the outseams slightly shorter than the inseam.

Coachella-ready DIY denim cutoff outsteam measurement


(4) It’s time to snip! Cut a straight line from the outseam to the inseam pins. Cut a little below your pins, so you have room to fix a mistake. 

Jeanius tip: Fold up the pockets before you cut, so they don’t get snipped on accident!

Coachella-ready DIY denim cutoff scissors cutting


(5) Add a little extra edge by cutting a small slit in the side of each outseam (optional).


(6) Wash once to prevent the never-ending hem unravel.


Style tips: Sew a wide lace ribbon trim underneath the raw hem. Use sandpaper to further distress the wash and create fading.

Coachella-ready DIY denim cutoff lace hem


You’re now ready for Coachella … or wherever else the winds take you. Pair your new DIY cutoffs with an airy croptop that lands right at the waist of your jeans, lace-up sandals, a killer hat, and layers of necklaces. (And please, don’t forget the sunscreen.)

Not the DIY type? Shop festival-ready denim cutoffs—and more go-to boho looks—at Hudson Jeans.



JAG Jeans denim inspiration

April 12, 2016
JAG Jeans photo inspiration

Our partners continue to inspire us with their creativity and style. Today, we’re inspired by our newest partner, JAG Jeans

Feeling inspired? Shop JAG styles (and more) in your Fitcode in our Denim Boutique.


Five reasons to love JAG Jeans

April 5, 2016
Jag Jeans

We’re excited to announce a new partnership with one of our favorite brands: JAG Jeans!

Five reasons to love JAG Jeans:

  1. JAG combines comfort and style so you look good and feel good, too.
  2. Two words: Pull on … for slimming, smoothing style day or night. (Ok, nine words.)
  3. Their jeans are field tested by JAG's denim experts to ensure that styles work for real women in the real world.
  4. All styles are under $100.
  5. With regular, petite, and plus sizes, there’s truly something for everyone.


What’s not to love? Check out JAG styles in your Fitcode in our Denim Boutique.


Fitcode 101: Inseam & Height

March 24, 2016
fitcode-denim-glossary-inseam.jpg

The Fitcode team is constantly listening for feedback from our users. One topic that comes up often is inseam and height.


First, let us dispel a common misconception. Many people think that inseam is always directly related to height. It can be true but is oftentimes not the case. For example, you may consider yourself tall, however, you could have a long torso and short legs. In this case, a regular inseam would be ideal for you. Because this is often the case, we like to give our users control so they can select the inseam that works best for them.

Inseam - Style Filter


Fitcode lets you search for jeans by inseam in two different ways. The first (see above image) is by selecting “short inseam” or “tall inseam” under the Style filter. These filters will show you jeans that are either super long or shorter versions of the original style. Some of our favorite styles you can find by searching one of these filters are 7 For All Mankind’s Tailorless line and The Leggy from Paige. The second option (see below image) for finding the right inseam is to use the inseam filter which will show you inseam by inches.

Inseam Filter

There’s no doubt that choosing the right inseam is important—after all, it can prevent you from getting the dreaded high waters or taking an unnecessary trip to the seamstress to get your jeans hemmed.

We know shopping for the right inseam is a big pain point for many of you. We’ve heard your feedback and we’ll soon be adding in another question in our quiz that addresses inseam. Stay tuned for an even more personalized experience for your denim shopping needs. But in the meantime, don’t forget about those filters!

Fitcode 101

Our Fitcode 101 blog series helps you make the most of Fitcode. Keep checking back for the latest tips and tricks on how to best use Fitcode to find your perfect fit—again and again.

Get more Fitcode 101:


Black + White Style

March 16, 2016
black and white denim outfits
black and white denim outfits

Black + white. A match made in minimalist heaven. You know what they say, less is more. And I believe this to be especially true when it comes to fashion. It’s no secret that I love a good minimalist look, so of course my wardrobe is full of black + white pieces. See more black + white denim looks I’ve been loving lately…


Image credit: Victoria Tornegren | @TheGlowEdit | @andicsinger


The Best in Distressed

March 9, 2016
Distressed Denim

There’s nothing wrong with holey jeans. Quite the opposite, in fact. Distressed denim is some of my favorite denim. This style can be worn in so many different ways—from tomboy casual to street style chic. Which is why I’m in love with these latest styles that can easily transition from day to night. Check ‘em out and see if they’re in your Fitcode!

Distressed Denim Styles

Pictured left to right: 1 | 2 | 3 | 4

Distressed Denim Outfits
Image credit: Pinterest

Trending: Cropped Flares

Feb. 24, 2016
Cropped flares

Pictured left to right: 1 | 2 | 3 | 4


Fashion trends come and fashion trends go. You may have been surprised when flares made a comeback but there’s no doubt, they’re here to stay for the foreseeable future. And building on that trend lately has been the cropped flare.


At first sight, this style may seem a little...strange. Not gonna lie, I was definitely surprised when I saw all the hype about this being the next big denim trend. That was until I saw them styled. Now, I’m in love. They’re seriously super chic and the perfect transition piece into spring.


We just added a bunch of cropped flares to our denim boutique. Find the ones that will fit you best and get some outfit inspiration.

Cropped flares

Pictured left to right: 1 | 2


Brand Spotlight: Frame Denim

Feb. 17, 2016
Frame Denim

You may have heard we recently added Frame Denim to our denim boutique. This is a brand that I mentioned I’m a huge fan of. While they do come in at a higher price, I will tell you that they’re definitely worth the investment.


No lie, Frame has some of the most flattering jeans out there. They’re made with high quality fabrics that are stretchy and comfortable but also maintain their shape. I promise, you won’t be disappointed. Ready to give them a try? Take a look at a few of my favorite styles then see which ones are in your Fitcode.

Frame Denim
Pictured left to right: 1 | 2 | 3 | 4

Dreaming of Spring...

Feb. 11, 2016
Dreaming of Spring Inspiration

Spring is still over a month away, but that doesn’t mean we can’t get into the spirit early. It’s been a long winter (at least for some of us) and I don’t know about you, but I’m ready for more sunshine and a brighter wardrobe!


One of my all-time favorite jeans is Paige’s Verdugo skinny. Made with Paige’s ridiculously soft and comfortable Transcend fabric, this style is one that you’ll want in every color. And I recently noticed that there are so many good colors currently available (aside from the classic dark, medium, and light denim washes). After browsing through the different colors the first thing that came to mind was spring. Introduce some soft colors back into your wardrobe, starting with these lovely styles...

Paige Verdugo Spring Colors

Pictured left to right: 1 | 2 | 3 | 4


Image credit: Elizabeth Anne | Stephanie Sterjovski | Style Me Pretty | Pantone | Pinterest

New Brands on Fitcode: Blank NYC, Frame Denim & JAG Jeans

Feb. 8, 2016
New brands

I am so excited to announce that three new brands have been added to our Fitcode denim boutique! You can now shop styles from Blank NYC, Frame Denim, and JAG Jeans.


I’m particularly excited about the addition of Blank NYC and JAG Jeans. The entire team at Fitcode pays close attention to all of the feedback we get from users and one thing we’ve heard repeatedly is that people want less expensive options. Well you asked and we listened. Both Blank NYC and JAG Jeans are under $100! We’ll definitely be adding more in the future, but we hope you enjoy styles from these two awesome brands.


Frame Denim is one of my favorite brands. They use some of the best fabrics and I love that they pay close attention to fit (an obvious plus for us at Fitcode). One of their most popular styles—Le Skinny de Jeanne—is a must-have for your wardrobe...see if they're in your Fitcode!


Travel in Comfort (and Style)

Feb. 4, 2016
Travel

Okay, warmer weather, I’m ready for you. Spring is so close, I can almost feel it! Which is causing some serious wanderlust. Or maybe I just want to escape rainy Washington. Either way, one thing I’ve always loved looking at is airport style—especially from the always-fashionable celebs and bloggers.

Travel

Whenever I fly somewhere, I always make sure to wear my extra comfy jeans. I’m talking super stretchy, non-restrictive jeans that I can move in freely. If you’re looking for comfortable (and stylish) jeans to travel in, I’d recommend these...

Travel

Pictured left to right: 1 | 2 | 3 | 4


Happy traveling!


Image credit: Stephanie Sterjovski & Pinterest

Wintery Whites

Jan. 27, 2016
Wintery Whites Inspiration

Who says you can’t wear white in the winter? Definitely no one here at Fitcode (probably not surprising given our love of minimalist looks). But really, there is nothing more feminine, clean-looking, and chic to me than an all-white outfit.


You might feel like we’re in the thick of winter with all of this cold weather, but at least you can brighten up your wardrobe. And there’s no better way to do so than with wintery whites.


Because spring is right around the corner, we’re already seeing so many great new denim styles in white. I currently have these ones saved to my favorites…

Wintery Whites

Pictured left to right: 1 | 2 | 3 | 4 | 5


*Top images found on Pinterest

#Girlboss Outfit Inspiration

Jan. 11, 2016
Girlboss Outfit Inspiration

Happy New Year, loves! I’m so excited to see what this year brings, especially with all of the amazing things in the works at Fitcode.


I’m sure you’ve seen countless “New Year, New You” posts, so we won’t bore you with that. But one thing we definitely hope to inspire is your wardrobe. Do you ever feel like you get in a funk with your work wardrobe? Or maybe it seems like you wear the same thing over and over again? I feel ya.

Girlboss Outfit Inspiration

I’ve been pinning different looks to a new Pinterest board to help spruce up my own work wardrobe. It’s all about dressing the part, right? Above are three of my favorite outfits and a few items below to recreate the different looks.

Girlboss Outfit Inspiration

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13

Wishing everyone a successful 2016!

Have you taken our fit quiz yet? Answer a few simple questions and start shopping for jeans that will fit your body perfectly.

Image credit: The Refined Woman, Pinterest, allie wears,  sincerelyjules


Ultra Comfy Jeans

Jan. 7, 2016
Comfortable Fabrics

We’ve heard a lot of chatter about the rise of “athleisure” impacting denim’s popularity. While we can’t argue that we sometimes like to live in our yoga pants, we will say that there are some seriously comfy denim options out there. And let’s be honest, denim will never go out of style.


Denim brands have introduced fabrics that not only provide a comfortable, soft feel, but also keep their shape and flatter your curves in all the right places. Here’s a look at some options currently available.


Let’s start with one of our favorites—the Transcend fabric from Paige. Holy softness. Jeans from this line fit like a glove without being restrictive. This luxuriously soft fabric will not stretch out and will hold its shape throughout the day. There’s also a range of styles and washes. Here are a couple popular ones.


Left to right: 1 | 2

Paige Transcend


Hudson describes its Elysian fabric as “denim paradise”—and we’d have to agree. Elysian jeans provide a more comfortable stretch and better recovery, so like Paige’s Transcend fabric, they won’t bag out. We’re loving these two styles.  


Left to right: 1 | 2

Hudson Elysian


Citizens of Humanity has always been known for their soft fabrics and great fits. They recently upped their game with their SCULPT collection. These jeans shape, hold, and support your booty, providing a figure-flattering look. They’ll suck you in in all the right places and won’t lose their shape. Check out the below options.


Left to right: 1 | 2

Citizens of Humanity Sculpt


If you love 7 For All Mankind, you’ll want to try their Slim Illusion line. This is another great option if you’re looking for jeans that have the right amount of stretch and great shape recovery. These jeans have a slimming effect, so they’re very flattering. Try these styles.


Left to right: 1 | 2

7 For All Mankind Slim Illusion


Two comfortable options we’re loving from NYDJ are the Power Stretch and Super Sculpting styles. Both have excellent stretch recovery and will smooth and support your curves. See if these are in your Fitcode.


Left to right: 1 | 2

NYDJ


We hope you enjoy these styles as much as we do!

Have you taken our fit quiz yet? Answer a few simple questions and start shopping for jeans that will fit your body perfectly.


Winter Looks We Love

Jan. 6, 2016
Winter Looks We Love 1

Baby, it’s cold outside! But that doesn’t mean your style has to suffer.


This winter, we’re inspired by ladies who manage just the right combination of cozy and chic in their wardrobe. They’re embracing chunky knits, trendy capes, and cold-weather accessories (boots and beanies, anyone?), and they’re pairing them with the wardrobe staple that spans all seasons: denim.

Winter Looks We Love 2

Winter Looks We Love 3

Check out our Pinterest board to see more winter looks we love. And lovelies? Stay warm out there.

Have you taken our fit quiz yet? Answer a few simple questions and start shopping for jeans that will fit your body perfectly.


Minimalist Denim Looks

Jan. 2, 2016
Minimalist Denim Look 1

A little denim can go a long way. We’re pretty obsessed with finding different ways to style jeans and there’s definitely no shortage of inspiration on Pinterest. Neutral colors and a touch of denim makes for the perfect minimalist look ... so fresh and so clean! Here are a few of our favorites.

Minimalist Denim Look 2

Minimalist Denim Look 3

Minimalist Denim Look 4

Have you taken our fit quiz yet? Answer a few simple questions and start shopping for jeans that will fit your body perfectly.


Give the Gift of Jeans

Dec. 19, 2015
Holiday Gifts

Have you finished all your Christmas shopping? Yeah, neither have I. But that’s okay because I know what I’m getting for the women in my life...jeans (big surprise)! No, really. If you’re looking to get a nice gift for a special lady (or ladies) in your life, look no further.


These are a few of my absolute favorite jeans that are great gifts for any woman. And just like shoes, a girl can never have enough jeans. Am I right?


7 For All Mankind—Ginger Flare

2015 was definitely the year of flare jeans. They were literally everywhere—in the magazines and blogs, on celebrities, and even on the runways. I definitely see this trend going into 2016. There are lots of great styles out there but one of my personal favorites is the Ginger Flare from 7 For All Mankind.  

7FAM Ginger Flare


Paige—Transcend

I’ve written about Paige’s Transcend fabric many, many times because it’s just that good. I’ll never stop raving about Paige Transcend jeans and trust me when I say that anyone you give these to will LOVE them. Bonus: So many styles are on sale right now.

Paige Transcend


JOE’S Jeans—The Icon Skinny

You really can’t go wrong with gifting a good pair of skinnies. No matter what the haters say, skinny jeans will never go out of style. The Icon Skinny from JOE’S is a great choice and includes the popular #Hello and eco-friendly styles.

JOE'S Jeans The Icon Skinny


Holiday Denim Looks: Part 2

Dec. 12, 2015
Holiday looks

Still struggling to find the perfect outfit for all those holiday parties? We’ve shared a few of our favorite holiday denim looks before but we’ve also been pinning a ton of looks that are giving us some serious outfit inspiration.


There’s no doubt you can absolutely dress up denim and we’re totally digging these outfits. Check out our Pinterest board for even more looks.

Holiday Denim Looks: Part 2

Holiday Denim Looks: Part 2


Fitcode 101: Fit Videos

Dec. 9, 2015
Fitcode Videos

At Fitcode, we’re here to fix the disconnect between real women and less-than-real product images. That’s where our fit videos come in.


Our fit videos allow you to see how styles really fit on a woman in your same Fitcode—not just an airbrushed model in altered jeans.

Fitcode Videos

View our denim in action. As your browse our denim boutique, just look for the video icon (available for a range of styles). Select to reveal denim details for that style, including a short video featuring a 360-degree view of a model in your Fitcode.

Happy shopping, lovely. Let’s get you into jeans that fit!

Fitcode 101

We’re launching our Fitcode 101 blog series to help you make the most of Fitcode. Keep checking back for the latest tips and tricks on how to best use Fitcode to find your perfect fit—again and again.

Get more Fitcode 101:


Jeans on Sale for Cyber Monday

Nov. 30, 2015
Cyber Monday Jeans on Sale

Looking to splurge on yourself this Cyber Monday? There’s no better time to buy a new pair (or a couple of pairs) of jeans. Denim designers and retailers have had great sales throughout the holiday weekend with many styles under $100. It's your last chance to take advantage of the sales!


We’re sharing our favorite jeans below.

Cyber Monday 7FAM

Pictured left to right: 1 | 2 | 3 | 4 | 5

Cyber Monday J Brand

Pictured left to right: 1 | 2 | 3 | 4 | 5

Cyber Monday JOE'S

Pictured left to right: 1 | 2 | 3 | 4 | 5

Cyber Monday Paige

Pictured left to right: 1 | 2 | 3 | 4 | 5

Cyber Monday Nordstrom

Pictured left to right: 1 | 2 | 3 | 4 | 5


Black Friday Denim Deals

Nov. 27, 2015
Black Friday Denim Deals

Black Friday has arrived! If you’re avoiding the crowds and shopping from the comfort of your home then you’ll want to check out these amazing deals on denim.


Before you purchase, make sure those jeans will fit you perfectly by checking that they’re in your Fitcode. If you haven’t already, take our free fit quiz. And if you have, don’t forget to install our Jeanius browser extension which makes it even easier to shop our supported designer and retailer sites.


Here’s a run-down of the sales:


7 For All Mankind // 40% off sitewide & 20% off sale (THIS IS A GOOD ONE!)

Hudson Jeans // Extra 30% off sale items & 30% off black jeans

J Brand Jeans // 30% off sitewide

JOE’S Jeans // 30% sitewide

Paige Demim //  20% off sitewide

Kut from the Kloth // Buy 1 get 1 50% off

NYDJ // 20% off $150 or more

Nordstrom // Extra 25% off selected sale items



Holiday Denim Looks: Part 1

Nov. 19, 2015

Thanksgiving is a week away and we’re almost in the thick of the holiday season. This time of year brings on lots of holiday parties and celebrations. Which means it’s time to dig through your closet for some party wear. Or better yet, shop for some new duds.


If you’re like me then you prefer to wear pants over dresses during the holidays. So, of course I want to share with you some of my favorite holiday denim looks. Check out these three looks I’m currently loving.

Holiday Denim Look 1

J Brand Jeans | Top | Heels

Holiday Denim Look 2

7 For All Mankind Corduroys | Top | Heels

Holiday Denim Look 3

Paige Denim | Top | Heels


Jeans Spotlight: Fiona Flare from Paige Denim

Nov. 17, 2015
Paige Denim Fiona Flare - Melissa Picken

The weather is getting colder in Seattle and that has me daydreaming even more about vacation destinations. So you can imagine how excited I was to see the picture above that Fitcode user Melissa Picken shared with us. Melissa took this pic in her Paige jeans while on vacation in Miami. Considering how flattering they look on her, we thought we’d share this style with all of you.


The Fiona Flare from Paige is a great style that’s slim fitting in the hips and thighs but then breaks at the knee for a wide flare. And as we know, flares are so hot right now. Keep in mind, this style has an extra long inseam, so it’s great if you have longer legs. If not, you may have to take these to the tailors.

Paige Denim Fiona Flare in Nala


Not sure how to style your flares? Check out this board on our Pinterest profile for outfit inspiration.


Last Chance to Shop the #NSale

Nov. 12, 2015
Nordstrom NSale Fall Clearance

In my last blog post, I showed you how to shop the Nordstrom Fall Clearance sale like a pro. If you haven’t taken advantage of the great deals, you still have time! But only a few more days—the sale ends this Sunday.

There are some really great jeans on sale right now. Here are five styles in particular that I’ve added to my favorites, including two styles from Paige’s comfy Transcend line (also a universally good fit). Make sure you see which of these are in your Fitcode.  

Paige Verdugo in Armstrong (Transcend): $99.90Paige Verdugo Ultra Skinny Armstrong Transcend

Kut from the Kloth Reese Ankle Straight Leg in Hardworking: $47.40 (!)Kut from the Kloth Reese Ankle Hardworking

Paige Skyline Skinny in Nottingham (Transcend): $99.90Paige Skyline Skinny Nottingham Transcend

Hudson Beth Baby Boot in Stella: $113.40Hudson Beth Baby Boot Stella

JOE’S Jeans Mid Rise Skinny in Blaire (#Hello) (Flawless): $113.40  JOE’S Mid Rise Skinny Blaire #Hello Flawless


Sale alert: Fall clearance time at Nordstrom

Nov. 10, 2015
Nordstrom

I love a good sale.


It’s fall clearance sale time at Nordstrom, which means up to 40 percent off women’s jeans in our favorite brands, like 7 for All Mankind, Citizens of Humanity, Paige, J Brand, JOE’S Jeans, Hudson, NYDJ, and KUT from the Kloth.


Shop the Nordstrom sale like a pro in three easy steps:  

  • Step 1: Take our fit quiz to find your Fitcode.
  • Step 2: Install Jeanius, a browser extension that helps you easily find your Fitcode recommendations on supported designer and retailer sites, like Nordstrom.
  • Step 3: Hit up the Nordstrom fall clearance sale. As your browse, look for the Fitcode icon to find jeans in your Fitcode and select the icon to reveal personalized fit recommendations.


And hurry! The sale ends Sunday, November 15.


Raw Hems

Nov. 4, 2015
Raw Hems

Looking to up your denim game? If so, it’s time to get yourself a pair of raw hem jeans. We’ve talked about this trend before and since then we’ve added more styles to our denim boutique. Although this is really easy to do yourself (we’ll have to do a DIY soon!), sometimes it’s nice to leave it to the professionals and buy a pair that are ready to wear.


The four styles pictured above are from our denim boutique are a few of our current faves. Check ‘em out!

  1. 7 For All Mankind Cropped 1984 Boyfriend (currently on sale for $149)
  2. Paige Verdugo Ankle in Teagan Undone Hem
  3. 7 For All Mankind High Waist Vintage Bootcut (currently on sale for $139)
  4. Hudson Krista Super Skinny Crop  


Win A Free Pair of Jeans!

Oct. 26, 2015
Instagram giveaway

Who couldn’t use a new pair of jeans? We’re excited to announce our first giveaway in partnership with Melissa Picken and Christina Hodnet. To kick things off, Melissa and Christina made this super cool video (also posted on our Instagram profile). If you’d like to enter, just follow these steps:

  1. Take our Fitcode quiz
  2. Follow us on Instagram
  3. Comment on this video post with your Fitcode number and tag 3 friends
  4. We’ll announce the winner on Friday, October 30th


Good luck!

*This giveaway is now closed. Congrats to @MarlaMoore on winning a free pair of jeans!


DIY Denim-Inspired Halloween Costumes

Oct. 24, 2015
DIY Halloween Costumes

Halloween is already a week away! It seems like every year we’re always scraping together a last-minute costume. If you find yourself in the same situation, we have a few denim-inspired costume ideas for you. Some of these items you might have in your closet and others you can get on the cheap. Here are a few of our favorite DIY Halloween costumes.

Farrah Fawcett DIY Halloween Costume

Get the look: Jeans | Hoodie | Shoes

Mom Jeans SNL DIY Halloween Costume

Get the look: *Jeans | Wig | Belt | Shirt

*Disclaimer: While these aren't mom jeans, stuff them a bit and people will get the idea. ;-) 

'80s Madonna DIY Halloween Costume

Get the look: Jeans | Jacket | Bracelet | Flats

Wayne's World DIY Halloween Costume

Get the look: Jeans | Shirt | Shoes | Hat


JOE’S Jeans on Sale

Oct. 20, 2015
Joe's Jeans on Sale

Looking for a new pair of jeans but don’t want to spend $200? You’re not alone. Actually, we get a lot of requests from users asking for less expensive denim brands to choose from (we’re working on it). But in the meantime, we encourage you to filter results by price. You’d be surprised how many styles are on sale at any given time. We’re always finding great pairs of jeans on sale for under $100.  


Here are three different styles from JOE’S Jeans—all under $90. Get ‘em before they sell out!

  1. Rolled Skinny Crop in Lyndi (Cool Off)
  2. Curvy Skinny in Samantha (Cool Off)
  3. Boyfriend Slim Crop in Gessa


Talking Denim Trends with the Los Angeles Times

Oct. 17, 2015
Tailorless Denim

Unless you’re 5’9” or taller, shopping for jeans can be so frustrating when trying to find the right length. Don’t you hate it when you finally find a pair of jeans that fit you perfectly everywhere except they’re just too long? Then you have to take them to the seamstress and wait a week or two until they’re altered to fit your height.


Luckily, brands are starting to pay attention to this pain point and have introduced denim lines targeted to women of average height. 7 For All Mankind has their Tailorless line and J Brand has released styles with shorter inseams. The Los Angeles Times recently wrote a piece on this trend and I was happy to share my two cents. Check out the article and let me know what you think!


Coming Soon to Fitcode

Oct. 10, 2015
Fitcode

Big things are happening at Fitcode HQ! We recently announced our Series A funding and we’re working hard to give you an even better online shopping experience. Over the past few months we’ve received a lot of great feedback from our awesome users and we’re looking forward to answering some of those requests.


Here are just a few things we’re currently working on.


Plus Size Options

Adding plus size options has been one of the most popular requests we’ve received. Our goal has always been to help women of all shapes and sizes find jeans that are perfect for their body type. We’re excited to announce that we’ll be adding the following plus size brands: Levi’s, Kut from the Kloth, and NYDJ!


Denim Under $100

Not everyone wants to pay for premium denim—and we totally get it. Many people have reached out asking for denim options under $100. In addition to Kut from the Kloth (currently available on Fitcode), we’re working on adding Levi’s to our denim boutique. Are there other brands you’d like us to add? Drop us a line and share your recommendation with us.


More Videos

One of the Fitcode features we’ve always been really proud of is our videos. For most denim styles, we’ll show you a video of a model with a similar body type wearing a particular style. This gives you a better idea of what the jeans will look like on you. More videos will be coming your way! We’re continuing to hire more models in more sizes and plan on filming new styles and brands of jeans.


Is there anything else you’d like to see on Fitcode? We love hearing from you and encourage you to share your feedback with us!


Moto + Bomber Jackets

Oct. 6, 2015
Moto + Bomber Jackets

Pictured left to right: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

It’s getting cooler outside, which means it’s time to break out your warm clothes. Lately, we've been living in jeans, booties, and a cute jacket. If you’ve done any shopping recently for jackets, you’ve probably noticed that moto and bomber jackets are dominating right now. Adding one of these jackets to your outfit will instantly give you a street style chic look.


Want to get in on this trend? We’ve pulled together a handful of options for you, ranging in prices. So whether you’re willing to splurge or you’re going for something a bit cheaper, there’s something for everyone in the above options.


Happy shopping!


3 Flares You Need Right Now (On Sale)

Oct. 3, 2015
Flares

We love Nordstrom (who doesn’t?) for so many reasons, but we have to say the one reason at the top of our list is their sales. They started price matching other retailers that are offering lower prices on items and they always have sweet deals on denim.


The Fitcode team is always on the prowl for a good denim deal and when we saw the recent marked-down items at Nordstrom, we had to share with you. Of course, there are tons of steals, but we thought we’d share our favorite flares. After all, flares are the hot trend right now and if you haven’t jumped on the bandwagon, why not do it now with a discounted pair?


The Skyline Boot from Paige is a bootcut jean, so they obviously don’t have that full-blown ‘70s flare look. This is great if you’re just easing into the trend. They’re subtle, classic, and super comfortable. They’re made with Paige’s Transcend fabric, which is really soft and stretchy.


Here’s some inspiration from fashion blogger Courtney Trop.

Flares


Another favorite of ours is the Tailorless “A” Pocket Flare from 7 For All Mankind. This style is especially great for all of our shorter gals out there. It’s often hard to find jeans that are the perfect length (especially flares), if you need a short inseam. These are your pair! 7’s Tailorless line is geared toward women of average heights. We also love the classic “A” embroidery design on the back pockets.


Here’s a pic from 7FAM promoting their Tailorless line.

Flares


The Mia Mid Rise Flare from Hudson Jeans is also on sale right now. Disclaimer: We don’t have these on Fitcode (yet!), but they were just too good not to share. We love the vintage wash and slight distressed look of these jeans. They have a bit of a longer inseam, so if you’re on the shorter side, keep in mind that you may have to get these altered.


We think Jane from FitFabFun Mom styled these jeans perfectly.

Flares


Hope you’re all having a great weekend! Happy shopping!



On Instagram Lately…

Sept. 30, 2015
Instagram

Are you following us on Instagram? If so, you’ve seen that we’ve been posting a ton of denim-inspired images that include everything from jeans (of course) to travel pics to quotes. We’ve curated images that represent—what we believe to be—the Fitcode lifestyle. Whether it’s denim hues or a quote, they’re all things that influence our brand.


Have a look and let us know what you think by dropping a comment or two. We hope you enjoy following along!

Instagram


Trends We Love: Corduroy

Sept. 26, 2015
Corduroy

It’s officially fall and one of our favorite looks this season is corduroy. We’ve seen flares blow up recently and now corduroy, which makes it clear: ‘70s fashion is back. If you followed any of the trends coming out of New York Fashion Week, corduroy was definitely one you noticed. And we’re welcoming it with open arms.


Denim brands have recently released new corduroy styles. Between the beautiful fall colors and comfort of corduroy, we’ll be wearing these like crazy. Here’s a few styles we love.

Corduroy

Pictured left to right: 1 | 2 | 3 | 4


The Leggy from Paige

Sept. 22, 2015
The Leggy

Pictured left to right: 1 | 2 | 3 | 4


We just added new styles from Paige to our denim boutique and our tall gals will be happy! The Leggy is the same as Paige’s super popular Verdugo style, but with an extra long inseam. The Verdugo is popular because it’s one of the few styles out there that’s a universal good fit. It has a mid rise with an ultra skinny fit that hugs your body down to the ankle. The Leggy comes in four different washes (check the links above). All of you long-legged beauties will love this style! Find out if they're in your Fitcode. 


Trends We Love: Lace-Up Flats

Sept. 18, 2015
Lace Up Flats

Image Credit (left to right): 1 | 2 | 3


One of the latest shoe trends we’ve been loving as of late is lace-up flats. We’ve seen them everywhere and on everyone and anytime a pair of flats is popular, we’re in! Comfortable, chic, and simple. Our kind of combo. 


The lace-up flats we’ve seen everywhere are a splurge. But why spend $675 when there are tons out there that are much cheaper. We’ve rounded up a few that are just as cute, but with a better price tag. Enjoy!

Lace Up Flats 2

Flats: 1 | 2 | 3 | 4



Fitcode announces $1.8M in Series A funding to transform how women shop for denim

Sept. 18, 2015

Exciting news, denim lovers…

We are so pleased to share our successful Series A funding news with you – Fitcode recently received $1.8 million in funding from local Seattle investment firm Harvey Partners!  It has been an exciting month here at Fitcode accepting the funding and creating our plan of priorities going forward. We listened to your feedback and are excited to be releasing more brands this fall including plus sizes, under $100 brands and new features that make online shopping even easier (clue, Fitcode to-go). Look for these new features to be live on our site within the next month!

Thank you so much for your loyal following thus far. We look forward to bringing you more jeans, more features and new experiences this fall. And as always, comment below or send us an email to support@fitcode.com with any requests or feedback!

Now back to shopping…

— Rian


Spring Forward: A Look at Spring 2016 Fashion

Sept. 15, 2015
Rebecca Minkoff 2

We’re barely approaching fall, but is it too early to talk about spring 2016? Not in the fashion world. Some of the biggest designers debuted their spring 2016 lines at New York Fashion Week and we’re so excited for our future wardrobe (ha!).


So what do we have to look forward to next year in the fashion world? Some major ‘70s-influenced looks. We noticed this trend throughout many of the shows during NYFW. From the hair, makeup, and obviously the fashion—everything was like a flashback to the ‘70s.


There were so many shows and so many gorgeous pieces from designers, but here are a handful of our favorite looks.


Kate Spade NYFW

Rachel Zoe 2016

DVF NYFW

Karen Walker NYFW


LC Lauren Conrad at New York Fashion Week

Sept. 11, 2015
NYFW 1

It’s only been a few days of New York Fashion Week but we’ve already seen so much hit the runway that we can’t wait to get our hands on. We’ve been following the action on social media (yes, we’re super sad we’re not there in person). BUT, it’s pretty awesome that you don’t have to be there anymore in order to see the shows. Viewing them has never been easier thanks to livestreaming.

NYFW 2


We have to say, the show that really caught our eye over the last couple days was from LC Lauren Conrad for Kohl’s. Everything we saw was so dreamy, elegant, and beautiful. And the fact that it’s for Kohl’s is another plus—because it’s totally affordable. We loved the soft colors and lace and velvet fabrics used throughout the collection.

NYFW 3


Below are just a few more looks we loved. The shorts. Those pants. That dress. Give us everything, please. 

NYFW 4

We’ve got to give it up to Lauren Conrad. She’s come a long way since her days on Laguna Beach and The Hills. Work it, girl.


‘90s Fashion Revival

Sept. 9, 2015
'90s

1 | 2 | 3


If you’ve paid any attention to the latest fashion trends and what’s hot for fall, then you’ve seen a serious resurgence of the ‘90s. It seems like every blog, fashion mag, and online retailer has featured this trend and while there are certain pieces we can get behind, there are definitely some that we’ll be passing on (no thanks, platform sneakers and patchwork denim).


As you can imagine, we’re pretty thrilled about certain denim trends making a comeback including overalls and jeans skirts. We’ve already talked about our love for flare jeans. It’s hard to find a denim a-line skirt with buttons that’s flattering and looks good. The one pictured above from Top Shop is one of the cutest styles we’ve seen. We’re digging regular overalls, but we also like short overalls and overall dresses.

'90s shoes


1 | 2 | 3 | 4


The ‘90s fashion revival doesn’t stop at denim. We’re also seeing old-school shoes making a comeback (for better or worse). Who would’ve thought that Dr. Martens or Birkenstocks would be so popular again? We’re loving platform sandals and good ‘ol sneakers like the Keds pictured above.  

'90s grunge


1 | 2


As a Pacific Northwest company, we can’t forget about the grunge look. Which, by the way, has never looked more stylish. Flannels, ripped jeans, leather jackets...we love it all.


What ‘90s looks are you excited to bring back to your wardrobe?


Labor Day Sales

Sept. 5, 2015
Labor Day

It’s another holiday weekend, so you know what that means?! Major sales. There are honestly so many great deals out there right now, so shopping for a new fall look is totally justifiable. ;)


If you’re looking for good denim sales, the below brands have great discounted styles.

Labor Day Nordies

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8


Of course there are a lot more sales out there than just ones from denim brands. We couldn’t pass up the opportunity to see what Nordies has on sale right now (and it’s a lot!). See above for our top picks.


In addition to Nordstrom, here are a few other sites that has a lot on sale right now.

We hope everyone is having a great Labor Day weekend!


Fall Must-Haves: Flannels

Sept. 3, 2015
Flannels 1

1 | 2 | 3 | 4


Another closet staple for fall is definitely flannels. We’ve recently seen a lot of ‘90s trends make a comeback. Everything from flare jeans to overalls to crop tops—and of course, flannels. We’re all about comfortable fashion trends, so we’re happy to see so many cute flannels out there right now.  

Flannels 2


There are many ways to wear a flannel. You can take on the ‘90s grunge look and wear it tucked out of a pair of ripped jeans. Or you could go on the opposite side of the spectrum with a preppy look—skinny jeans, tucked in, with heels. We also love to wear flannels unbuttoned with a tank underneath or around the waist.

Flannels 3

1 | 2


Are there other cute styles you’ve seen or purchased lately? Share with us on Twitter or Instagram.


Fall Must-Haves: Booties

Sept. 1, 2015
Booties 1

Image credit


When the weather starts to cool a bit, our go-to shoes are definitely booties (to be honest, even when it’s hot, we still wear them). We love that they’re so popular right now, especially ones with a low heel because a girl knows walking in heels isn’t always the easiest. Whether you have a low or high heel bootie, you can wear them for every occasion—work, a night out on the town, hanging out on weekends.


Booties 2

Image credit: 1 | 2 | 3


With fall fashion already out, we’ve come across a lot of really great styles. What’s awesome is you can literally find them everywhere and at every price point. We’ve seen a ton of inexpensive booties that look chic.


Booties 3

1 | 2 | 3 | 4 | 5 | 6


These are some of our favorite booties we’ve seen, ranging in price from $30 to $300. There are so many out there right now, it was hard to narrow it down to just six, but we love all of the above styles (and colors!).


Happy shopping!



Back to School: Look 3

Aug. 29, 2015
Back to School: Look 3

For our last back to school outfit, we decided to go with black, grey, and gold items. Because you can never have enough black in your wardrobe. These black distressed jeans are one of our favorite styles from J Brand. They’re also really stretchy and comfortable—a good pair for a casual look. We love graphic tees, like the one pictured above. Now for the backpack. The one we chose is from Rebecca Minkoff and it’s just as stylish as her purses. The grey color is to die for! For the shoes, we went with Adidas because, well, they’re just so “in” right now. We see them everywhere! And we love it. Last, we included a few of our favorite accessories.


Hope you enjoyed our back to school looks and you got a little inspiration for your wardrobe whether or not you're going back to school.


Shop the look: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8


Back to School: Look 2

Aug. 27, 2015
Back to School Look 2

For our second back to school look, we kept it simple. You can never go wrong with skinnies, a cute blouse, and flats (we love these ones from Target). Finding a good bag is one of the harder things to shop for. Especially one that’s big enough to fit a laptop and/or notebooks. Madewell to the rescue! This gorgeous bag is the perfect size and it looks way more expensive than it actually costs (that’s always a good thing, right?!). And of course, you have to top off your look with great accessories—hello, gold sparkle phone case, bright floral journal, and the oh-so-necessary cute coffee mug!


Want to shop this look? Here are links to the above products: 

1 | 2 | 3 | 4 | 5 | 6 | 7


Fresh Look for Back to School

Aug. 25, 2015
Back to School 1

It’s that time of year again! Back to school, that is. Remember how fun it was to go shopping for new clothes and school supplies? Seriously, the BEST. That’s just another reason we love fall—it always feels like a fresh start, even into adulthood.


For some, school has already started. Others are getting ready to go back in September (are we really only a week away?!). And even if you’re not going back to school, there’s nothing wrong with freshening up your wardrobe. All week we’ll be bringing you our favorite looks and school/office supplies in honor of back to school.


Shop our first look, above: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8


5 Styles We’re Loving: Army Green Edition

Aug. 21, 2015
Army Green

With fall quickly approaching, we’re starting to see more earthy tones in the season’s clothing lines. We’re especially loving army green. Maybe it’s just us, but whether it’s a jacket or jeans, for some reason anytime we see this color mixed into someone’s outfit, it instantly looks cool. It’s no surprise that army green is dominating the fall lines—and we’re happy to see it.


The 7 For All Mankind jeans (pictured above on the left) are a classic, simple pair that would be a timeless style to add to your wardrobe. The mid rise waist and stretchiness makes them really comfortable (always a plus). They’re also really clean looking, so you can easily dress them up at night.


Pictured above in the middle are the Nico Mid Rise Super Skinny from Hudson (on sale for $62!). We’re loving the color—much darker than the army green you see from other denim lines. Maybe it’s because they’re not a true denim; they’re actually made of a polished sateen fabric. So if you’re looking for a pair to dress up, these are a good bet!


The third style pictured above is from Kut from the Kloth. First off, we have to say that we can’t get over how reasonably priced this brand is. This style is only $79! They’re a cute boyfriend fit with a trouser style. And we love the rolled up hem! All around good pair for all shapes and sizes.


Army Green 2


We’ve already written about this particular denim style from Paige, but couldn’t resist sharing this pine green-colored version with you. It’s amazing what a simple addition of zippers can do, right? Like they say, it’s all in the details.


Army Green 3


This last pair is also from Paige. We love a good crop, especially one that hugs the body from hips to ankles. These super soft and stretchy jeans are perfect for showing off your favorite pair of shoes.


We hope that you’ll be adding one of these styles to your favorites in our denim boutique.


Happy shopping!



How To Wear White Jeans After Labor Day

Aug. 18, 2015
White Jeans Fall

Remember when people used to say that wearing white jeans after Labor Day was a no-no? Well that notion is long gone. And thank the denim gods, because we love our white denim throughout the year.


Now, we’re almost certain we can all style white jeans in the spring and summer, but when it comes to transitioning into fall it gets a bit trickier. That’s why we wanted to share two of our favorite looks. You probably already have most of these items in your closet, which makes for an easy transition.


White Jeans Outfit 2


Jeans | Shirt | Pumps | Necklace


This look is one of our absolute favorites. It’s so elegant and classic. You could really wear this outfit anytime of year, but we love this look for fall, especially for work. A chambray shirt is another one of those closet staples that every woman must have. You can dress it up or down and it never goes out of style. Tuck it into your white flares, add some pumps, and throw on a statement necklace—instantly chic!


White Jeans Outfit 1


Jeans | Sweater | Boots | Earrings


This is our go-to outfit for fall. Really comfortable, warm, and super cute. You can never go wrong when pairing skinny jeans and booties. For fall (and winter for that matter), chunky sweaters are a must! We seriously live in them. Add some cute accessories to your outfit and you’re set.


Hope you enjoyed these looks. Let us know how you’re wearing white denim as we head into the fall!


The Future is Here: Jeans That Will Charge Your Phone

Aug. 14, 2015
#Hello Jeans

How many times have you been out and about and your phone battery dies? There’s nothing more frustrating! The worst part: It happens all the time. Well, we must be dreaming because this sounds too good to be true … a jean designed to charge your phone? We’re happy to say this is real life. Meet #Hello jeans. This new line from Joe’s Jeans includes 4 new styles that are designed to carry and charge your iPhone.


No, these jeans aren’t made of magic and no, you can’t just stick your phone in your pocket and voilà, phone charged. You actually have to buy a sleek battery charger designed by Joe’s for $49. The #Hello jeans have two specially designed pockets—one to hold the charger and another for your phone. It might seem like this could add too much bulkiness to your look, but it’s surprisingly {almost} unnoticeable and in our opinion, worth it.

#Hello Jeans #2

Interested in snagging these handy jeans? First make sure they’ll fit your curves in all the right places. You can check if they’re in your Fitcode by clicking on the links below. Time to spend that hard-earned cash!

#Hello Jeans 3


                                                                  1 | 2 | 3 | 4



4 Ways to Style Citizens of Humanity’s Corey Jeans

Aug. 11, 2015
Corey Jeans

Working with women’s jeans day in and day out is seriously a dream job. As a lover of fashion (and comfort!) there’s nothing better than helping women find jeans made for their unique shape. We’re constantly discovering new styles that we LOVE and want to share.


Our latest obsession here at Fitcode is Citizens of Humanity’s Corey boyfriend jean. The slouchy slim fit makes these our go-to weekend jeans. They’re made to be worn low on the hips and have a relaxed fit (they run large, so we recommend sizing down). We love their distressed and worn-in look. You can keep it casual or dress these jeans up.


Lately, we’ve seen these jeans on celebs and bloggers and we’re loving the different ways people are styling them. After browsing Pinterest and getting some serious outfit inspiration, we decided to put together four different looks.


Enjoy!


Corey Jean 2


Look 1: Top | Heels | Sunglasses 

Look 2: Top | Belt | Sandals 

Look 3: Top | Sweater | Shoes 

Look 4: Coat | Tank | Heels


Denim Favorites from Our Fitcode Jeaniuses

Aug. 6, 2015
Cari and Katie 1

Picture left to right: Cari in 7 for All Mankind (similar) and Katie in Kut from the Kloth


Hello, denim lover and happy Thursday!


July has come and gone here at the Fitcode headquarters and with it, a lot of exciting happenings in our company. We’re ramping up our denim inventory, getting ready to launch exciting new features, and are ready to push our technology across more browsers than just Chrome!


But enough about all that, the real news is that Seattle has had—what I believe to be—the warmest, most beautiful summer in recent years and we’re all getting our fill of those wonderful rays! We celebrated last week by closing our laptops for a bit, grabbing our favorite jeans from the stock room, and heading out to the docks behind our building to take some pictures. It’s a tough job, but someone’s gotta do it!


Katie (Fitcode designer extraordinaire) and Cari (Fitcode jeanius) each grabbed their favorite two jeans and humored me as I art directed our way around the waterfront (not only are they smart, but patient, too!). Check out how great these two look.

Cari and Katie 2

Cari, on the left, is in 7 for all Mankind’s The Skinny in Vintage. She took advantage of the 100% cotton quality of these jeans and sized up for a more relaxed “boyfriend” feel. We love her laid-back style and could see her rocking these same jeans rolled up with a little wedge for date night!


Katie, on the right, went with Kut from the Kloth’s Diana Relaxed Skinny in Grey. She found these perfect skinnies during the Nordstrom Anniversary Sale and loves the soft knit fabric on the inside of these jeans. They may look like your average skinny jean, but they are actually soft enough to curl up and watch a movie in!

Cari and Katie 3

Next up, we have our fabulous Katie wearing the Leann Boyfriend from NYDJ in the Lake Arrowhead wash (left) and Cari in the ever-so-popular Edgemont from Paige in the Armstrong wash.

Cari and Katie 4

We love the zipper details on the Edgmont. The zippers are not functional but their placement flatters hips of all shapes and adds a bit of street style without going full-on motorcycle chic.

Cari and Katie 5

The Edgemont also features our favorite fabric from Paige, Transcend! The Transcend fabric is super soft and has a smoothing quality that hugs our curvy girls in all the right places.

Cari and Katie 6

Katie is seen here in the NYDJ Leann Boyfriend jean and we love the effortless way they flatter her curves but feel relaxed, too. The slight distressing on the legs and pockets add to the relaxed feel and you could dress this jean down by rolling the cuff and throwing on your favorite sneakers. But who would wear sneakers when you have bright yellow wedges? You’ve got diamonds on the soles of your shoes, Katie.

Cari and Katie 7

Big thanks to these two, my favorite models, for humoring me again during this photo shoot! Check back soon to see style updates in your denim boutique and other exciting features coming out this month!


Happy shopping,

Rian



Hello, Fall: New Denim Styles

Aug. 4, 2015
J Brand Fall 2015

                                               Pictured left to right: 1 | 2 | 3 | 4


We may be in the middle of a hot summer, but fall fashion has arrived! We’re so excited about all of the great new styles that are now in our denim boutique. Take a look at fall denim from J Brand and Citizens of Humanity.


We have a TON of new styles from J Brand. Flare jeans are definitely prominent in J Brand’s fall collection. The great thing about it is they have a variety of different kinds of flares to choose from—ranging from a subtle bootleg to a full-on ‘70s-style flare. We’re also loving the dark vintage washes.


Citizens Fall 2015

                                               Pictured left to right: 1 | 2 | 3 | 4


Citizens of Humanity killed it with their fall collection. There is literally something for everyone. The best way we can describe Citizens’ fall collection is clean, simple, and timeless. Lots of great retro washes, distressed looks, and slim-fit tapered styles. We’re really digging the boyfriend looks that they’ve incorporated into the line. And by boyfriend looks, we’re not talking boyfriend jeans. We mean loose-fitting and somehow still sophisticated jeans (see style #3 above).


We hope you’re loving the new fall collections as much as we are!


And just for fun, here’s a look at a few fall-inspired looks we’re totally feeling right now.

Fall looks


Project WomanKIND Encourages Body Positivity for Women

July 28, 2015
Project WomanKIND

Last week, we stumbled across a new YouTube web series called Project WomanKIND and we’re so glad we did. The recently launched series is from five curvy models looking to change the conversation around women’s body image.


After watching the teaser video for the series, we were instantly inspired by the vulnerability and honesty of these five women. Each one shares their own personal journey through body acceptance in hopes of encouraging other women to love their unique shape. This message is so important and something that isn’t highlighted enough. Beauty comes in all shapes and sizes and we’re glad to see Project WomanKIND bringing that conversation to the forefront.


Watch the teaser trailer below and share your thoughts using the #ProjectWomanKIND hashtag.



Get the Look: Boyfriend Jeans

July 22, 2015
Boyfriend Jeans 3

1. Shirt | 2. Clutch | 3. JOE’s Boyfriend Slim Crop |  4. Cuff | 5. Heels


We know that finding a good pair of jeans is only part of the equation; putting together an outfit, that’s a whole other headache. How often do you find yourself just staring at the clothes in your closet trying to think of what to wear? Yeah, us too.

In our experience, one of the hardest pieces of denim to style is boyfriend jeans. But when done right, you can instantly look effortlessly chic. To help you out a bit and give you some inspiration, we’ve pulled together four different boyfriend jeans looks.

Enjoy (and happy shopping)!

Boyfriend Look 1

1. Kut from the Kloth Catherine Slim Fit Boyfriend Crop | 2. Shirt | 3. Converse | 4. Necklace | 5. Bracelet | 6. Jacket

Boyfriend Look 2

1. Paige Jimmy Jimmy Skinny | 2. Ray Bans | 3. Heels | 4. Shirt

Boyfriend Jeans 4

1. Shirt | 2. Clutch | 3. Earrings | 4. Heels | 5. 7 For All Mankind Josefina Feminine Boyfriend


On the Blogs

July 21, 2015
Uptown with Elly Brown

We have to say, there’s nothing more exciting to us than hearing positive feedback from women who’ve used Fitcode to find a pair of jeans they feel comfortable in. Lately, we’ve worked with a handful of bloggers to try Fitcode and share their thoughts with their readers. Not only are we happy to see that each one LOVED the jeans they selected, but we also love seeing how they styled them.

In the pic above, Elly from Uptown with Elly Brown found a pair of 7 For All Mankind jeans that, as you can see, fit her like a glove. (P.S. We’re also working with Elly to give away a free pair of jeans. Only 2 days left to enter!)

Navy Grace & Pied

Another blogger we worked with was Camilla from Navy Grace (pictured above on the left). After taking our quiz and discovering that her Fitcode is 500, she went with these JOE’s Jeans (on sale right now for $83!).

After seeing Chiara from Pied A Terre blog (pictured above on the right) in the 7 For All Mankind jeans she chose, we couldn’t get over how incredible they looked on her. She absolutely nailed this look. 

Aika's Love Closet

From her violet hair to her totally unique style, we’re loving everything about Aika’s Love Closet. It was so much fun to see how she styled her new J Brand jeans from Fitcode. She won our hearts with this simple street-style look.


Lana from Decadent Dissonance looked hawt in these Citizens of Humanity skinnies. She rocked these jeans so perfectly—just look at the awesome pics in her blog post.


We love working with bloggers and hearing their feedback, but we’d also love to hear from you! Share your pics with us and let us know your thoughts on using Fitcode. Hashtag your photos with #myfitcode.



Nordstrom Anniversary Sale Items We’re Lusting After

July 17, 2015
Nordstrom Anniversary Sale

                                           1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11


It’s a happy Friday, indeed! We don’t know about you, but one of our favorite times of year is the Nordstrom Anniversary Sale. It’s by far one of the best sales of the year—and it just opened up to everyone today! Because there’s so much to choose from and it can be a bit overwhelming (no, really, it can), we decided to share some of our favorite items.


Of course you’ll notice that we’ve selected a few of our favorite jeans including ones from Paige, 7 For All Mankind, JOE’S, and Hudson. There were so many great styles to choose from we had a hard time narrowing it down. We also couldn’t help but to include other items that are on our wish list.  


Now that we’ve shared our top picks, let us know what you’ll be picking up at the sale. We hope you have as much fun browsing as we did!  



Why You Should Care About Levi’s New Campaign

July 14, 2015
Levi's

Last week, there was pretty big news in the denim industry. Levi’s announced a new women’s denim collection and their fall brand campaign. Sure, it sounds like no big deal—another season, another marketing campaign, right? Well, we don’t think so.


This campaign is the largest effort from Levi’s aimed at women since debuting their first pair of women’s jeans in 1934. That’s right … 1934! Surprising, no? Women clearly love their jeans, so we’re a little shocked to hear that this is their first attempt to appeal to a broad group of women since 1934. However, we are happy to see Levi’s addressing the importance of creating a denim line for women of all shapes and sizes. For a brand as large as Levi’s (inventors of the original blue jean), we’re surprised it’s taken this long for them to address the gap in the market. But then again, it’s no easy task. Regardless, we’re happy that Levi’s is shedding light on this issue.


Levi’s is also touching on the frustration with finding the perfect pair of jeans. We obviously share in that belief, so it’s great to see a big brand talking about it too. Levi’s CMO, Jennifer Sey, was quoted as saying "A lot of women feel like jeans aren't made for their body shape, and it's a frustrating experience, so we're looking to change that with this new collection."


There are a few other elements of the campaign that got us giddy. For example, we love that Alicia Keys is the face of the campaign. Especially when she kicks off the promotional video stating “All women are naturally badass.” Why yes, we’d have to agree. Can we also just mention how much we love these nostalgic pics of women in their Levi’s.

Levi's nostalgic pic

Overall, we were really excited to see the messaging behind this campaign. There’s still a long way to go when it comes to perfecting fit and truly representing women of all shapes and sizes. We just hope that what we’re doing here at Fitcode is also helping that effort.


5 Styles We're Loving: All Black Everything

July 11, 2015
Black Denim

We love our denim blues, but sometimes a girl just needs a good pair of comfortable black jeans. The best thing about black denim is you can dress them up or down so easily. We’re also big fans of wearing black from head-to-toe sometimes.


Check out 5 of our favorite black jeans (you can browse more in our denim boutique).  


  1. Paige Verdugo Ankle: One word to describe how we feel about this pair: obsessed! The destructed look of these jeans give anyone who slips into them an effortlessly cool, street style vibe.
  2. 7 For All Mankind Mid Rise Original Bootcut: First off, we have to mention that these jeans are on sale for $99 (such a steal!). With flares making such a big comeback, these are a great way to ease into that trend—they’re bootcut, but definitely give off the flare look.
  3. J Brand Mid Rise Super Skinny: We love the classic look of these J Brand’s. They’re really stretchy, which makes them comfortable and non-restrictive. These aren’t a true denim (they’re made with J Brand’s Luxe Sateen fabric), so they’re great for dressing up.
  4. Hudson Love Mid Rise Bootcut: Don’t you hate when you have to constantly pull up your jeans after you sit down? Well, you won’t have that problem with these jeans, thanks to the high rise in the back. We love wearing these with pumps—they go well with the slight bootleg opening.
  5. NYDJ Sarah Classic Bootcut: The best thing about these jeans is the tummy smoothing high rise. Also, the length is perfect! They’re a classic chic pair that every woman should have in their closet.



Jeanius Moment: My 4 Favorite Skinnies

July 9, 2015
Cari

Hello, fellow jeans lovers! I’m Cari from the Fitcode team, and I’m excited to introduce myself to you.


Here’s a little bit about me ... I'm the mama to a super active 4-year-old boy, and believe strongly in a marriage of fashion and comfort. Never sacrifice one for the other! You’ll often find me in skinny jeans and Birkenstocks. My typical weekend this summer has consisted of hanging out in Lake Washington (on a floatie with a cup holder!), obsessing over my house plants, and making Açaí smoothies.


Here at Fitcode, my job title is ‘Jeanius’ (best job title EVER) and as you might expect, I spend a lot of time geeking out on jeans. Between hand selecting, measuring, helping film, and writing about all the various jeans and washes for our site, I have a lot of denim on the brain! My happiest moments at Fitcode happen when I read that a user selected a jean they never would have thought of, AND LOVED THE FIT!


Since I do have denim on the brain, I thought I’d share my four favorite skinny jeans with you. My Fitcode is 710 and I am 5’ 9” for your consideration, yet most of these are a universally great fit, so be sure to see if they're in your Fitcode too!


The Maria in Graphite from J Brand. I can’t express how good these feel! They’re a high waist skinny, but just enough to feel supported in the middle. Also, they don’t go above the belly button. The fit I own is a super skinny fit, but there is a Maria Straight Leg option now too if your ankles get claustrophobia. I bought the Graphite wash (a black jean) which has J Brand’s Photo Ready fabric: A thicker denim for shape support (which I love in a skinny jean)—it’s so stretchy and comfortable! It will stack a little at the ankles which is always chic in the fall but I’ve been cuffing them a little for summer.

This is me in the Maria in Graphite (be sure to go up a size as we recommend).Cari in J Brand


The Ami Super Skinny Long from NYDJ. This is a skinny jean that is made for curves! It has a nice high rise and a body hugging fit in soft stretchy denim. Perfect for a curvy body—this isn’t another narrow cut skinny. This brand isn’t all ‘mom jeans’ anymore (as a mom, I’m not sure what that even means anyway). They have some really stylish new washes and fits. You get all the fashion of a skinny jean with the curve-friendly, well-made designs of NYDJ. One thing I love about this brand is they come in a wider range of sizes—more fits for more bodies!

Here is Katie, our talented designer, modeling the Ami in the Eureka wash. Katie NYDJ


The Verdugo in Vista from Paige. This brand knows how to make comfortable skinny jeans! You’ll want to wear these all week and grab them out of the wash first every time. Seriously, I could do yoga in these! The Verdugo is mid rise perfection with a body hugging fit. It comes in an ankle version too if you need less length or just want to show off your shoes. The Vista wash is a medium blue fade you can wear anytime of year. It’s also made with Paige’s Transcend fabric which you’ll swear is next to jammies in softness and doesn’t get those bunchy stretch lines.

The Verdugo in the luxuriously soft Vista wash.Cari in Paige2


The Racer in Patina from Citizens of Humanity. This is my all-time favorite “I know my booty looks good in these jeans” jeans. It’s cut smaller in the hips so we have the recommendations set to size up for you if this is in your Fitcode. These puppies are a low rise, so prepare to feel sexy! The low placement of the back pockets will make your butt look perky! The 3D shadowing on these are really slimming too. There is a little more room in the ankle and knee than a regular skinny, and they look great cuffed with sandals. Citizens always makes high-quality jeans that will last you a long time and will look even better with wear.

The Racer in the effortlessly cool Patina wash.Cari in Citizens


Hope you love these skinnies as much as I do!



7 Denim Sales Happening Now

July 7, 2015
Denim sales

Now that the fireworks, celebration, and long weekend are over, it’s back to the grind. If you’re anything like us, it’s been a bit rough getting back into the groove (and it’s only Tuesday!). So to lift your spirits, we’re sharing some of our favorite denim sales happening right now (you can thank us later).


If there were ever a good time to purchase new jeans, it’s now! Retailers and denim brands alike are making room for new styles, which makes it a great time to stock up on new threads from some of your favorite brands. We’ve done our research and want to share the best deals out there with you.


Check out the below sales. Bonus: We’re also sharing our favorite discounted jeans from each site.

  1. 7 For All Mankind. Favorite style on sale: Josefina Feminine Boyfriend7 FAM on sale
  2. Paige Semi-Annual Sale. Favorite style on sale: Fiona Flare DistressedPaige on sale
  3. J Brand End of Season Sale. Favorite style on sale: 811 Mid-Rise SkinnyJ Brand on sale
  4. NYDJ Sale. Favorite style on sale: Ami Super SkinnyNYDJ on sale 2
  5. Hudson Sale. Favorite style on sale: Nico Mid Rise Super SkinnyHudson on sale
  6. JOE’S Jeans Sale. Favorite style on sale: Mid Rise SkinnyJoe's on sale

And of course, we can’t forget about the great deals at Nordstrom. It’s impossible to choose just one style from all of the fab ones they have on sale right now, so we’ll just let you have fun browsing.

Happy shopping!


Happy Birthday, America

July 2, 2015
4th of July

Hello, denim friends!

I’m going to make a slight departure from our normal denim-focused posts today and reflect on something much bigger and half as blue, our good ol’ country the United States of America. It’s been a big week for us Americans. The Pacific Northwest is going on our second straight week of 80+ degree weather (thank you sun Gods), the Supreme Court ruled that love truly does conquer all (thank you SCOTUS), and the USA Women’s national team advanced to the World Cup final (thank you Carli Lloyd). Oh, and this Saturday is our great nation’s birthday. I told you, big week.

I’ve always been a patriot. I was born and raised in small town USA. I grew up without the shackles of a society that believes women are less than. I had the freedom to question, explore, fail, and fly. And I mean really fly… I used to jump off my parents roof with a trash bag “parachute” over my head. Sorry about that, mom. I had the freedom to go to school and all the opportunities that an education affords. I could run fast, fall hard, but fight harder. I had these freedoms because of the country I was born into and it’s a privilege I will always be thankful for.

I’ve digressed, denim lovers, talking about freedom can do that to a gal! So while I’ll be back next week to bring you all the latest in skinny jeans and trouser legs, for now I want to encourage all of you to throw on your star spangled best this 4th of July and take a moment to realize how truly blessed we all are to live in this great country. Can I suggest these stars and stripes denim cut-offs?

4th of July

Happy 4th of July all, go team USA!


Rian


All the Rage: Frayed Denim

June 30, 2015
Frayed Hems

We all have one ... that friend who can rock any style effortlessly and somehow make oversized sweatshirts and ripped jeans look cool and modern. We love her, kind of want to be her, but really just want in on how she does it! Well, let me give you your first hint … frayed denim! We are seeing more and more articles, pictures, and people on the streets wearing frayed denim and looking perfectly put together. And you know what? We’re absolutely loving it!

There was a recent article published on Glamour.com that talked about frayed denim being one of the biggest fashion trends this fall. It comes as no surprise to us that these raw cuts will be big, especially given the popularity of distressed denim for the past couple of years. If you want to up your street style game, this look should be your first stop.


Frayed looks

As always, we’re sharing a few styles from our denim boutique to make it even easier for you to find your perfect pair—see if these frayed jeans are in your Fitcode. You can also check out some of the looks we curated on Pinterest. Tres chic!

Frayed styles


Links: 1, 2, 3, 4


5 Styles We’re Loving: Colored Denim

June 27, 2015
Colored Denim

It’s officially summer! You know what that means? Time for bright colors and bold outfits. So for this week’s “5 Styles We’re Loving,” we’re sharing our favorite colored denim.


  1. Nico Mid-Rise Super Skinny by Hudson: I mean, what’s not to love about this style?! The bright fire engine red color and the minimal distressed look make these not only fun but chic. Oh, and they’re on sale for $124.
  2. Jude by J Brand: J Brand has a good selection of colored denim and this flamingo color is one of our favorites. Not too bright and not too skinny—perfect for keeping it casual. You can’t beat the $75 price tag either.
  3. High Waist Ankle Skinny by 7 For All Mankind in Dandelion: This pair is super chic! Cute to pair with wedges (as pictured above) or even flats. The high waist makes these are great if you’re going for that vintage look. Also, they’re on sale for $99!
  4. Nico Mid-Rise Super Skinny by Hudson: We know, we know. Yes, we put the same style in our top 5 twice. But … we just can’t get over this gorgeous green color (also, these aren’t distressed). This style also comes at a lower price of $88 (on sale).
  5. High Waist Ankle Skinny by 7 For All Mankind in Ultramarine: Here’s another style we’re unapologetically sharing twice. This blue color gives these jeans a sleek and modern look. If you’re planning a vacay this summer, you should definitely bring these jeans along.


Now that we’ve shared our favorite colored jeans, what are some of your favorites? Come chat with us on Facebook, Twitter, or Instagram!


Flares: Don’t Call It a Comeback

June 25, 2015
Celebs in Flares

Fashion trends come and fashion trends go. This past spring, we saw flares come back in a big way. Everywhere we looked—from celebs to our favorite fashion bloggers—everyone was sporting this throwback vintage look. While they seem fresh and new again, flare jeans have actually been around for decades.

Back in the ‘70s, flares (aka “bell-bottoms”) were all the rage. Who can forget how beautifully Farrah Fawcett used to rock them? Then we saw a resurgence of the jeans in the '90s (flare jeans and floral tops were totally our jam).

70s Flares

The biggest struggle with flares is finding a pair without having to tailor them for the perfect length (Protip: your flares should just barely graze the floor). But brands are taking notice and making it easy for women to shop. Take 7 For All Mankind. They recently announced plans to release a line targeting women of “average” height. Whether or not you have to make the extra investment to get them tailored, we think they’re worth it. After all, it doesn’t look like they’ll be going away anytime soon.

flares

It may be hard to break away from those skinnies, but we know there’s room in your wardrobe for both. So, give this retro look a try if you haven’t already.

Check your Fitcode to see if any of these styles are your perfect match. Here are links to the styles above: 1, 2, 3, 4.



5 Styles We're Loving: On Sale

June 20, 2015
5 styles on sale

Who doesn’t love a good deal?! We sure do. In fact, one of our favorite things to do is peruse our denim boutique and find great deals from our favorite denim brands. So for this week’s installment of “5 Styles We’re Loving,” we thought we’d share a few of those deals with you. Check them out below!

  1. Krista Super Skinny By Hudson: $119: These Hudson jeans are a great pair of skinnies with just the right amount of the distressed look. The skinny ankle-grazers make them great to pair with flats or heels.  
  2. Ellis by J Brand: $79: If you like straight-leg jeans but don’t necessarily want to go for skinny jeans, these J Brand jeans are a great choice. Their slight stretch makes them super comfortable.
  3. Modern Straight by 7 For All Mankind: $99: The Modern Straight jeans are wonderfully stretchy! The dark wash gives them a truly modern look which makes them great for dressing up. And the slim opening at the bottom = great for heels.
  4. Arielle by Citizens of Humanity: $113: We love this style from Citizens of Humanity. From their super stretch factor to their light wash, these are the perfect casual jean.
  5. Skyline Skinny by Paige: $99: The Skyline Skinny from Paige should be a wardrobe staple. Easy to dress up or down and really comfy! Their wash gives them a hint of that vintage look, which is oh-so-hot right now.

These are just a handful of styles currently on sale. Be sure to browse our denim boutique to find even more!


In the News and on the Blogs

June 19, 2015
The Jeans Blog

It’s been an exciting few weeks for us here at Fitcode! Not only did we add two new brands to our denim boutique, but we’ve also been featured on a few blogs. See the links below to read Fitcode reviews, learn more about us, and get a few outfit ideas.

seattle-refined-logo

Seattle Refined: As a local Seattle-based company, you can only imagine how excited we were to be featured in Seattle Refined! Kate was nice enough to give Fitcode a try and share her thoughts (spoiler: she LOVED the jeans she found using Fitcode).

The Jeans Blog: The Jeans Blog is one of our daily go-to blogs for all things denim, so we were happy to do a Q&A with them. Have a read and find out more about us and how we came to be.

The Demure Muse: We absolutely love Katrina from The Demure Muse blog. From her minimalist outfits to her DIY tutorials, we can’t get enough of her posts. Check out her review of Fitcode and see how she perfectly styled her new 7 for All Mankind jeans (currently on sale!). 

Eastside Fashion Blog: Local Bellevue blogger Rebecca of Eastside Fashion Blog gave Fitcode a try. The result? A new pair of flattering Citizens of Humanity jeans. Read more about her experience.

Eastside Fashion Blog

We can’t wait for more people to review Fitcode and as we do, we’ll be sure to keep you up-to-date!

Don’t forget to share your feedback with us on Twitter and Instagram using the #myfitcode hashtag.


New Brands on Fitcode: Kut from the Kloth and Hudson Jeans

June 15, 2015
rian-kut-from-the-kloth

Happy Tuesday, denim friends.

It’s been a beautiful few days out here in Seattle and we’re celebrating by adding two new denim brands to our collection! The Fitcode team has been hard at work hand-measuring and analyzing stacks of new jeans to release into our denim boutique, including new brands Kut from the Kloth and Hudson Jeans. We’re especially excited about the addition of Kut from the Kloth, as it’s our first denim brand under $100 ... you asked, we listened!

Brand Highlight—Kut from the Kloth

Kut from the Kloth jeans are curve friendly, have just the right amount of stretch, and come in an array of beautiful washes. Nearly 50% of all Kut jeans we measured had the unique addition of a third belt loop on the back (so, if belts are your thing, these jeans are for you).

rian-2

The Diana Relaxed Skinny (as seen on me above, Fitcode 700 in a size 4) is a Fitcode staff favorite. It isn’t as baggy as a boyfriend jean but also not as tight as a skinny. The Diana is the perfect go-to for the gal who likes a more relaxed, easy feel to her jeans. These babies are super comfortable!

katie-kut-from-the-kloth-front

katie-kut-from-the-kloth-back

Katie, our karaoke singing, code slinging, designer extraordinaire, was gracious enough to participate in a lunch time photo shoot and boy am I glad she did! These Kut from the Kloth Diana Relaxed Skinny jeans (Fitcode 715, size 14) fit her perfectly. So much so, I think I saw her trying to sneak out of the office with them! Looking good, girl.

cari-kut-from-the-kloth-front

cari-kut-from-the-kloth-back

Ladies, meet Cari. Cari is our Fitcode Jean-ius (like that?) and the cutest thing you’ve seen in these Kut from the Kloth Catherine Slim Boyfriend jeans (Fitcode 715, size 4). Cari hand-measures all of our jeans, writes our quirky fit notes, and eats most of the office’s supply of jelly beans. Naturally, Cari styled these slim boyfriends perfectly, with a rolled leg and slouchy fit. We can all only hope to be half as stylish as this one. And yes, namast’ay in bed today too.

So there you have it, denim lovers. Look for the new Hudson’s and Kut from the Kloth jeans (also updates to Citizens of Humanity, 7 for all Mankind, and Joe’s) in the denim boutique now!

Happy shopping!

- Rian



5 Styles We’re Loving: Boyfriend Jeans

June 13, 2015
top-5-boyfriend-jeans

Whether or not you’ve embraced them, boyfriend jeans are here to stay. We’d even argue that they should be a wardrobe staple. They’re one of those versatile pieces that you can dress up or down.

If you’re a latecomer to this trend and you’re looking for a good pair (or maybe you just want a new pair), we’ve got you covered. Check out 5 of our favorite styles.

  1. Josefina Feminine Boyfriend by 7 for All Mankind ($147—currently on sale!): The Josefina boyfriend jeans are a perfect choice: The distressed denim and optional rolled cuff make it easy to switch up your look. They’re a little grungy, but can still be dressed up with a nice pair of heels.
  2. Emerson in Crosby by Citizens of Humanity ($258): Like true boyfriend jeans these are made to slouch a bit. But, they’re also slim so they won’t feel too baggy. The loose fitting style makes them super comfy (and perfect to wear on weekends)!
  3. Jake in Gothic by J Brand ($125): We’re absolutely obsessed with this pair! And with a price tag of $125, they’re a steal! The Jake boyfriend jean is a great addition to your wardrobe—after all, you can never have too many pairs of black jeans/pants.  
  4. 1984 Boyfriend by 7 for All Mankind ($245): These throw-back jeans are super stylish—from the high waist to the loose straight leg, you’ll look trendy in whatever you style these with.
  5. Jimmy Jimmy Crop by Paige ($199): This style is a skinnier boyfriend jean, so if you have a straight figure, these are a great choice. Also, if you’re a little hesitant to take to this trend, these are a great option for easing into it.

Now that you’ve seen our 5 favorite styles, are you ready to embrace the boyfriend jeans trend? Be sure to report back after you try a pair!

If you need help styling your new boyfriend jeans, check out the Pinterest board we created with looks we love.


5 Must-Follow Instagram Accounts for Denim-Lovers

June 11, 2015
5-must-follow-instagram-accounts

Update - July 2016

This post has been wildly popular, so we just published our second installment of the top 5 Instagram accounts for denim lovers—check it out. Now, back to your regularly scheduled programming.


If you’re anything like us at Fitcode, you look for denim inspiration wherever you can find it. Whether it’s for style tips or to admire vintage finds, you love getting your daily dose of denim. The best place to find it? Look no further than Instagram. It’s one of the easiest ways we stay on top of the latest trends.

Here’s a list of 5 Instagrammers to follow for all of our fellow denimheads.

  1. Jean Stories: If you’re a denim lover then you’ve likely heard of JeanStories.com—a site dedicated to all things denim. Their Instagram account is just as swoon-worthy as their site. You’ll find pics of everything from outfit inspiration to emerging brands.

  2. DenimBlog: See what denim trends the celebs are sporting by following the DenimBlog Instagram account. Plus, you’ll see their reviews on the latest styles and brands.

  3. J Brand Jeans: We’re obsessed with J Brand jeans at Fitcode (shop here). So, it’s no surprise that we’re equally obsessed with their Instagram account. You’ll find perfectly curated images of people wearing their jeans that will make you want to break out that credit card and shop.

  4. The Jeans Blog: We love The Jeans Blog for many reasons including their denim advice and tips. On their Instagram account you’ll also find pics from the latest lookbooks and reviews of new styles.

  5. Denim Refinery: There’s nothing like a good pair of vintage jeans. And there’s no better place to find them than Denim Refinery. Follow their account and admire their work on reviving old denim.


3 Reasons Why I Created Fitcode

June 9, 2015
why-i-created-fitcode

Hello denim lover!

Welcome to the Fitcode blog, Off the Cuff! I’m Rian, a founder here at Fitcode and the lucky lady who gets to introduce you to our company. If this is your first time here, you may be wondering who we are and why we do what we do, so here’s the 411. As a model and lover of all things fashion, I shop… a lot. While I’d love to spend my days strolling through stores while drinking iced coffee, realistically I’m traveling to and from jobs, walking my giant dog, or checking in over at team Fitcode. So, I end up doing most of my shopping online. Oh holy frustration! What should be an easy, pain-free process oftentimes becomes a whirlwind of wrong sizes, crumpled receipts, and return postage. I knew there had to be a better way and now there is … Fitcode! These are the 3 main reasons I created Fitcode and why I can’t wait to share it with you all.

  1. Unrealistic images. Clips, pins, Photoshop… oh my! After years of modeling, I know two things for certain. One, the left side of my face is prettier than the right. And two, very little is realistic about images online or in print (which my right side is thankful for). Jeans are clipped and pinned down the back to perfectly fit my leg, inches of fabric are added to lengthen pants, and don’t even get me going on Photoshop! What you need to know is this: A ton of effort goes into making a photo beautiful. What you see is very rarely what you get. At Fitcode, it’s important to us to show unedited and unaltered images and videos of real women in real jeans. There are no smoke and mirrors here.
  2. Same size, different shapes. Not all size 27’s are the same. After years in the fashion industry, I’ve learned two girls can be the same size but have very different shapes. I’ll use Bri (my co-founder) and myself as an example. I wear a size 27 and have a curvy figure. Bri wears a size 27 but has a straight figure. A killer pair of jeans on her could give me a muffin top for days, while a perfect pair of jeans for me may look like “mom jeans” on her. It may sound like a riddle but it’s nothing more than an acceptance of our unique shapes. Size is just a number and Fitcode looks beyond that number to pair women with jeans that flatter their unique figure.
  3. Lack of standardized sizing. I can wear a 27 in one brand, a 29 in the next, and maybe even a 26 in a third (maybe I’m pushing it with the 26 but you get the idea). Denim sizing isn’t standardized and it’s a huge pain in the bum for us all. Fitcode hand-measures all of our jeans and standardizes them in our fit details page so you can see inseam, waist, hip, and even rise measurements for the brands we offer. Oh, and did I mention we can also suggest the correct size for you in each jean? Yup, its true.

Check out Fitcode for yourself, take our fit quiz, and go find some jeans that fit your beautiful figure. We’d love to know what you think after you try your first pair of Fitcode jeans, so share pics with us by using the #myfitcode hashtag.

Happy Shopping!          

Rian


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